Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Precision Aviation GroupVice President, Marketing
Nov. 2022Atlanta Metropolitan AreaLead global marketing team with dispersed members located in offices in our key USA as well as Australian markets to deliver full-stack marketing planning, strategy, and flawless execution. Analyze marketing strategies and deliverables for continuous improvement efforts. Engage third-party marketing and advertising vendors and establish partnerships to ensure optimal performance. Deliver world-class website experience through the on-going optimization of our digital properties. Orchestrate cohesive social media strategy and content development for global deployment. Drive the implementation of marketing analytics, and measure ROI of, cohesive marketing campaigns designed to meet sales objectives, drive demand, build brand awareness, and increase revenues. Work closely with the sales department to align sales and marketing strategies. Design and manage marketing budget and expenditures. Maintain brand standards and ensure compliance across all marketing and communications channels. Build long term relationships with employees, clients, stakeholders, and media. Ensure the global trade show activations demonstrate the brand power, presence and convey an atmosphere that is conducive to execute marketing events and launches for networking with industry professionals.
North Carolina State UniversityAssociate Instructor - Digital Marketing
Jan. 2021 - Oct. 2022RemotePart-time role to facilitate the instruction of marketing fundamentals to help build future marketing leaders through the expansion of their understanding of digital marketing. Leading classroom and hands-on teaching of courses designed to create successful digital marketing fundamentals.
Georgia AquariumSenior Director, Marketing and Digital Engagement
Jun. 2019 - Nov. 2022Greater Atlanta AreaResponsible for a team of marketers who cultivate, create and optimize the experience for our guests and visitors through an omni-channel marketing and communications strategy. We develop programs and platforms which drive aquarium attendance and revenue through all aspects of traditional and digital marketing and communications channels for Georgia Aquarium and its affiliates. Additionally responsible for management of the overall Georgia Aquarium brand and reputation internally and externally. Serves as primary liaison with agency partners to plan and produce creative and advertising strategies and campaigns to fulfill the needs of Georgia Aquarium. Develops and delivers marketing policies, practices and strategies to attract customers to visit Georgia Aquarium, explore and transact via our online presence and to promote our encounters and experiences. Analyzes performance statistics, changes to the marketplace and identifies the best practice to optimize online and traditional marketing performance. Development of department strategy to support the ecommerce, digital marketing and emerging technologies needs of Georgia Aquarium. Coordinates analysis and reporting of department activities to demonstrate team successes and opportunities for improvement. Manages direct reports and team while positioning them and overall department for growth and success.
Georgia AquariumDirector of Marketing and Digital Engagement
Feb. 2019 - Jun. 2019Greater Atlanta AreaResponsible for developing programs and platforms which drive aquarium attendance and revenue through all aspects of traditional and digital marketing and communications channels for Georgia Aquarium and its affiliates. Additionally responsible for management of the overall Georgia Aquarium brand and reputation internally and externally. Serves as primary liaison with agency partners to plan and produce creative and advertising strategies and campaigns to fulfill the needs of Georgia Aquarium. Develops and delivers marketing policies, practices and strategies to attract customers to visit Georgia Aquarium, explore and transact via our online presence and to promote our encounters and experiences. Analyzes performance statistics, changes to the marketplace and identifies the best practice to optimize online and traditional marketing performance. Development of department strategy to support the ecommerce, digital marketing and emerging technologies needs of Georgia Aquarium. Coordinates analysis and reporting of department activities to demonstrate team successes and opportunities for improvement. Manages direct reports and team while positioning them and overall department for growth and success.
Cherfoli Marketing GroupMarketing Consultant - Personal Health
Sep. 2018 - Jun. 2020Atlanta Metropolitan AreaProvided a full-suite of marketing support for a various chiropractic offices around the country, including website design, development and deployment; social media account management support; Google Ads Account management; and communications support.
Cherfoli Marketing GroupMarketing Consultant - Criminal Defense
Jun. 2018 - Jun. 2020Atlanta Metropolitan AreaProvided a full-suite of marketing support for a new law firm, including website design, development and deployment; social media account management support; Google Ads Account management; and communications support
Southern New Hampshire UniversityAdjunct Professor Of Marketing
Mar. 2018 - Oct. 2020RemoteFacilitated the instruction of Social Media, Marketing Communication and Mobile Marketing courses. This is designed to give students an understanding of the concepts involved in integrated marketing communication (IMC) which includes a focus on social media and the role they play in advertising, public relations, branding, and corporate communication strategies. This course focuses on the planning, research and creative skills needed to reach promotional objectives. Also explored mobile marketing channels and the different mobile strategies companies are using. Focused on the analysis of different mobile channels available to companies and how companies are using mobile strategies as part of their marketing strategies.
Georgia AquariumDirector, Digital Marketing
Dec. 2016 - Feb. 2019Greater Atlanta AreaDirect all digital marketing and communications efforts for Georgia Aquarium and its affiliates, Marineland Dolphin Adventure and the Conservation Field Station. Develop and maintain all websites and mobile apps to cultivate the highest quality user experience. Lead the relationships with all digital marketing agencies and leadership to ensure continued growth of all digital properties. Align all digital media communications with marketing and public relations efforts to ensure a consistent and unified messaging strategy. Georgia Aquarium provides an entertaining, engaging and education experience to inspire stewardship in conversation, research and appreciation for the animal world.
The Home DepotSenior Manager, Marketing Home Services
Mar. 2015 - Dec. 2016Greater Atlanta AreaResponsible for the strategic development and execution of all marketing services to support the ongoing growth and success of the Home Services Exteriors team. Manage strategic and tactical program development and drive integration throughout the organization with oversight of comprehensive lead development, prospect nurturing and customer satisfaction for all Exterior installation services. • Develop annual, quarterly, and monthly marketing and lead generation plans for Home Services Team based on competitive analysis, consumer input, financial data and advertising tactics • Initiate planning with marketing peers to facilitate the integration of Home Services business plans and deliver a simplified, consistent customer experience • Manage execution of tactical marketing elements and lead generation programs through promotion development, communications strategy and integration with ongoing organizational initiatives • Develop and maintain strong supplier and key partner relationships • Partner with business analytics and finance teams to forecast and improve marketing efficiency • Oversee creative development and sourcing of all in-home sales materials
Porsche Cars North AmericaManager, Marketing Communications
Nov. 2013 - Mar. 2015Greater Atlanta AreaGuide Strategic Program Creation to further solidify brand positioning in premium category and fulfill customer expectations. Group Lead for Owner Website Development to bring critical online services for self-service functionality for Owners and prospective customers. Overall Creative Design of all communications for Porsche, Bentley, Lamborghini and Bugatti Financial Services. Manage a team of talented marketing professionals and creative agency partners with on-going collaboration between the brand managers and corporate leadership. Design, develop and implement corporate communications programs.
Cherfoli Marketing GroupMarketing Communications
Sep. 2012 - Dec. 2021Atlanta Metropolitan AreaUpon the divestiture of Quattro Fratelli, stayed on as contract support for New York Pizza Depot. Responsible for website development, ecommerce, collateral, marketing materials, social media activities, employee training materials, PR training and advertising activities to support location growth.
Cherfoli Marketing GroupMarketing Consultant
Aug. 2007 - Sep. 2012Atlanta Metropolitan AreaWireless Town - Supported Network Strategies designs, develops and delivers customized technology solutions for small to medium-sized businesses that allow those businesses to focus on maximizing their productivity instead of their network and computer infrastructure. Wireless Town is a provider of WiFi solutions for municipalities and small businesses to help improve the experiences of their patrons by providing secure and high-quality internet access.
Porsche Cars North AmericaOnline and Relationship Marketing Manager
Jul. 2006 - Nov. 2013Greater Atlanta AreaDefine, maintain and enforce brand values and fundamental brand positioning, that is reflected in all consumer communications. Concept, manage and develop all digital initiatives for Porsche Cars North America, including websites, SEO/SEM, banner ads, media strategy, mobile marketing, social media, app strategy and emerging technology. Manage multi-channel interactive communications platforms for all Porsche Dealers. Responsible for maintaining corporate communication standards while protecting brand identity. Drive strategic development for global digital initiatives with global marketing team.
BBDOSenior Vice President
Jan. 2001 - Dec. 2006Greater Detroit AreaStrategize, plan and provide guidance on Diversified Marketing Services applications on behalf of internal and external clients, including direct mail, eMail, wireless, database marketing and call center initiatives. Advise clients on best practices, customer integration process, strategic planning, sales strategy and new technologies. Managed development of direct mail, Web-site activities, e-mail, customer information center and national media releases to create fully integrated communication plans for brand products.
Quattro FratelliCo-Founder, Vice President of Marketing
May. 1998 - Sep. 2012Greater Detroit AreaQuattro Fratelli is the franchisor of Uncle D’s New York Pizza and provides operational support for New York Pizza Depot. The feature element of Uncle D’s is the counter service that provides an amazing selection of Pizza by the Slice. The menu is complete with a wide range of Italian dishes ranging from Pasta to sandwiches along with Salads and traditional menu pizzas that are available for dine-in, carry-out or delivery. The New York Pizza Depot has been in operation for 20 years in Ann Arbor, Michigan and along with several franchised locations at college campuses in the Michigan and Indiana. Responsible for website development, ecommerce, franchisee collateral, marketing materials, social media activities, employee training materials, PR training and advertising activities to support
Ross RoySenior Account Executive
Jan. 1998 - Jan. 2001Greater Detroit AreaManaged the development of the brand’s individualized marketing and customer communications program for continued dialogue with owners and prospects. Responsible for integration of all Chrysler brand direct marketing related “added-value” programs with prospects into the CRM communications streams.
Intch is a Professional Networking App for the Future of WorkSee more people like Josh on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
501187 people
39
CEO @ Papillon
15
Production Assistant
16
Program Manager @ DISH Network
122311 people
15
Operations and project manager
31
VicePresident @ ZhenFund
15
Entrepreneur @ Becoming Your Own Boss