Stacey Ornitz

Global Senior Marketing Leader @ColorTokens, Inc

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Stacey Ornitz is a highly experienced professional with a strong background in global marketing and leadership. She has a demonstrated history of working in the pharmaceutical industry and is skilled in areas such as market access, all industries, sales effectiveness and enablement, and product launch. Stacey is known for her strategic planning abilities, strong communication skills, and her ability to lead teams to achieve business objectives. Her expertise in managing complex projects and her innovative approach to marketing have been instrumental in driving growth and profitability for the organizations she has worked with.

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Work Background

ColorTokens Inc.Global Senior Content Marketing Manager & Public Relations Leader

Jan. 2023 - Dec. 2023Create, drive, and execute the global strategic annual content plan for entire 400-person company. This role encompasses providing thoughtful, proactive content support to all functions, including sales teams, product marketing, technical and product engineers, and all senior leadership. While serving as ‘Editor-in-Chief’ I have established a new editorial calendar of blogs and nurture email campaign in order to build both a strong distribution list of contacts, as well as to serve as a lead generator. Work with all internal support persons to publish all internal and go-to-market (GTM) external assets. ▪ Work directly with Sales teams to deliver new product-driven materials in all mediums, including video demos, case studies, web pages, account-based pages, and specific product sales collateral. ▪ Created, recorded, and launched customer Win-Wire video series, promoting customer success stories through the business professional’s lens. ▪ Managed and curated weekly technical briefs by working with all authors, managing tight publishing and social media schedule on Monday.com and created speaking and webinar opportunities out of viable topics. ▪ Own and lead company-wide Public Relations strategy and work with PR agency to promote all leaders, products and latest news-worthy goings on. ▪ Partner with Sales and Channel Partner leadership to build out new Channel Partner Portal video training program content, including naming taxonomy and course structures, and full video recordings, editing, publishing and website design ▪ Website audit and review, including all digital and web metrics in order to make data-driven recommendations

KrollGlobal Marketing Manager, Cyber Risk

Mar. 2021 - Oct. 2022New York, New York, United StatesGlobal Marketing Manager - Breach Notification Practice & Litigation Support Services Practice Developed, executed, and managed integrated global campaigns for breach notification, identity monitoring, and litigation support products and services within $1B corporate investigation and risk consulting firm with 6.5K employees globally. Researched, strategized, negotiated, and executed all global 3rd-party conference, sponsorship, and speaking contracts. Partnered with sales, product marketing, development, and all in-house support teams to write, design, and launch all go-to-market (GTM) assets. Authored all social media messaging, email communications, and announcements. Worked collaboratively with business leaders, internal support groups and external agencies to author short- and long-form content.  Owned content calendar, identifying creative storylines supported by data, including webinars, speaking, conference, public relations (PR), email marketing strategies using Eloqua and Salesforce Marketing Cloud, and media opportunities.  Designed and marketed new breach notification products along with sales and training materials and all GTM assets.  Created multi-medium sales enablement and marketing content representing Kroll and numerous clients, accounts, and 3rd-parties.  Elevated brand awareness by building and managing strategic partnership with RelativityOne, focusing on defining, strategizing, and executing annual goals benefiting both parties, including negotiating new conference sponsorships and content promotion plan.

KPMG USManager, Marketing, Clients and Markets

Sep. 2013 - Jul. 2020Montvale, New Jersey, United StatesAt KPMG, I have been promoted into leadership roles of increased scope and responsibility. I was the Senior Associate for U.S. Clients and Markets from 2013 to 2017 and was promoted to Manager in 2017. In this role, I was responsible for driving marketability. I led cross-functional efforts to define the market strategy and provide marketing collateral. I championed cross-channel marketing tactics, including conferences, lead generation, social media, SEO and share forums to further drive our marketability on a global scale. I also developed content and led the execution of over 30 annual conferences and events, from maintaining targeted guest lists to designing custom booths to securing speakers and hosting client dinners. Some of my greatest achievements in this role include:  Developing and implementing Cyber Security Services and Future of IT campaigns used across multiple industries.  Creating a 13-video series highlighting 4 different GDPR concepts to be used throughout senior security and privacy leaders.  Managing end-to-end campaign processes which resulted in numerous multi- million- dollar wins.  I was named to leadership roles for both the Women in Cyber Committee and the Women of Risk Committee.

KPMG InternationalGlobal Services Centre - Advisory - Associate

Aug. 2004 - Sep. 2013Woodcliff Lake, New Jersey, United StatesIn this role, I was responsible for managing a team of anywhere from 5 to 20 Senior Partners in leading global projects for the Internal Audit Risk and Compliance Services team, ranging in time frame from 6 to 24 months, with budgets between $250K to $1M. I oversaw the design of marketing materials and service toolkits for internal and external customers to use throughout their industries. Our toolkits were made up of methodology, risk and independence guides, technique papers, examples of deliverables, templates and other marketing collateral. I also introduced pitch books and quick reference cards. During this time, I delivered successful global development workshops in Germany, The Netherlands, South Africa and throughout Asia-Pacific. I also led the Global Advisory Editorial Team with providing editorial, formatting and branding support for our internal and external marketing initiatives.