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Work Background
VictoraPaid Media Director & Founder
Mar. 2018Boutique digital agency specialising in paid media, conversion rate optimisation and technical SEO.
Four DotsHead of PPC
May. 2017 - May. 2018SerbiaFour Dots is a Serbian based search marketing agency with branches in New York and Sydney. My role involves client pitches, designing and optimising PPC campaigns for a wide range of national and international clients while also pushing the team to deliver the highest quality of work for our clients. Also, I help other teams in developing company tools, specifically the ones for PPC reporting, as well as growing the department.
LINK groupLecturer
Mar. 2016Serbia
DEJANSenior PPC Strategist
Jan. 2016 - May. 2017SerbiaDEJAN is an Australian search marketing agency. My role involves designing and implementing PPC strategies for a range of industries including medical, retail and finance. Strategies involve search advertising, remarketing, display and social across AdWords, Bing, Facebook, LinkedIn and Outbrain. My day-to-day activities include: • AdWords management: search, dynamic search, remarketing, dynamic remarketing, display, Google Shopping, YouTube, AdWords Editor • Facebook management: custom audiences, carousel ads, custom conversions, Power Editor • Google Analytics: conversion tracking, campaign tagging (UTM tags), reporting • Regular client communication, working closely with clients to identify their needs and challenges • Task management with Trello, Basecamp, Toggl, SalesForce, Asana • Business development: sales pitches, account audits, website reviews • Recruiting and training the European team • Keeping up to date on industry updates, sharing them with the team and actioning on accounts where applicable.
DEJANPPC Strategist
Jun. 2014 - Jan. 2016SerbiaAs a PPC strategist I was assisting senior strategists in defining short and long term strategies and maintenance of PPC accounts. My daily activities included: • AdWords account management • Social media PPC management • Website reviews • Conversion tracking problem solving • Ongoing client communication • Account monitoring and reporting.
First Beat Media Inc.Content Planner/Writer
Jan. 2014 - Jan. 2014SerbiaMy role at FBM was about planning content for new websites designed for specific audiences as well as creating catchy headlines and writing/editing content. This involved audience research, content planning, writing headlines/content and reviewing and editing content.
Center Of Modern Skills - CMVConsultant, trainer and blogger
Jan. 2010 - Jan. 2014SerbiaTrainer on topics such as reporting on climate change and sustainable development, implementing adopted strategies on sustainable development and project cycle management. Taught environmental politics and conventions at their School for political communication and social democracy. Received an award "Environmental ambassador award 2010" issued by Environmental Ambassadors for Sustainable Development.
Serbian Broadcasting Corporation/Radio Beograd 202Reporter
Jun. 2009 - Oct. 2010SerbiaNewsroom journalist and a reporter covering all the current issues with the accent on environmental issues. Reported from international summits COP15 in 2009 in Copenhagen and Rio+20 in 2012 in Brazil.
TV PanonijaReporter
Mar. 2007 - Mar. 2009Novi SadReporter in culture and entertainment, all the videos were broadcasted in a show called Art Box as well as in Daily news.
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