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Work Background
The Accidental SEOFreelance SEO, Marketing and Strategy Consultant
May. 2022I run the Accidental SEO, which is a freelance Marketing, Strategy and SEO consultancy. I help businesses better understand their marketing challenges, before developing plans and approaches to improve them.
Vivid CreativeHead of Performance Marketing
Dec. 2020 - May. 2022Sheffield, England, United KingdomMoving across the city, I went to vivid to set up their Performance offering. Traditionally a brand and web agency, they had dabbled in Performance before, but it was never a major service. Whilst there I helped to develop a strong team of Performance marketing experts whose breadth of skills allowed us to cover off anything from PPC and Paid Social, through to Radio, OOH and Spotify. We worked with a broad range of clients, from Public service clients, through to start ups and back to massive B2B businesses you will never have heard of.
JaywingHead of Client Strategy
Jul. 2020 - Dec. 2020Sheffield, England, United KingdomFollowing the full merger of Jaywing and Epiphany, I transfered across to the Jaywing team to head up Client Strategy. The role allowed me to build on the expertise learned over the previous years, allowing me to lead on major SEO projects, support on multichannel digital strategy and develop media plans and company personas.
Epiphany SearchStrategy Director
Apr. 2018 - Jul. 2020Sheffield, United KingdomAs Strategy Director I am responsible for Strategy at Epiphany, be that setting the general direction for the agency or by supporting our key clients be developing long term, robust marketing plans and approach. I also work closely with the Sales Director for new pitches, as well as helping to set and implement client strategy with my broader strategy team and other specialists (Brand, SEO, PPC, CRO, Paid Social, Programmatic and PR). My work also expands into our broader parent agency, Jaywing, meaning that I am expected lead and support on a full mix of marketing channels, Brands and specialisms. This has led to work supporting on Brand planning, whilst also giving me the opportunity to lead multichannel strategies that include TV, Radio and OOH as well as digital elements.
Epiphany SearchOrganic Search Development Manager
Jun. 2017 - Apr. 2018As well as leading on a handful of core clients, I am also expected to support heavily on new business. This can involve conducting initial analysis, suggesting approaches and channels (PPC, Display, Paid Social as well as Organic/PR), pitching for the work, on boarding the client and developing a clients cross channel strategy. The role means that i can develop my knowledge of multiple channels, whilst also positioning myself as key to a clients initial multi-channel strategy.
Epiphany SearchSearch Marketing Manager
Dec. 2015 - May. 2017Leeds, United KingdomAs one of the senior members of the SEO team, I am tasked with improving some of our key client’s performance, whilst also managing their expectations, managing my own team, building our service offering and supporting our new business pitches. Other key elements include:
• Advanced technical and strategic suggestions for some of our largest clients
• Working with clients on a wider business level, not just focusing on search or marketing
• Training and building the wider team
• Supporting other departments in their development as well as spotting upsell opportunities
• Reviewing and Re-Developing the SEO department's approach to content.
Epiphany SearchSenior Search Strategist
Dec. 2014 - Dec. 2015Leeds, United KingdomWorking at one of the UKs largest Search Marketing Agencies gave me the chance to work with a larger team and larger clients. Key elements of the role included:
• Architecture, content, and backlink audits & associated recommendations
• Build overall client SEO strategies, incorporating both on-site and earned media actions
• Analyse and report on the impact strategies, including tying specific tactics back to performance changes, through monthly reports and strategy modifications
• Presenting to clients in monthly, all-agency, and board meetings, winning confidence and developing long term relationships
• Developing an in-depth understanding of clients’ businesses and place within the search landscape
• Identifying opportunities and gaps within clients’ backlink profiles and project manage our earned media team to ensure results are achieved
• Manage budgets for clients and develop marketing plans to support their activity
twentysixSEO Analyst
Mar. 2014 - Nov. 2014Leeds, United KingdomAs an Search Analyst at Twentysix I am expected to: - Create and implement Digital Strategy
- Perform detailed analysis on all areas of a clients marketing activity
- Suggest and implement detailed SEO suggestions that improve performance
- Develop content ideas and plans
- Work with Client Services to maintain and build client relationships.
- Create, manage and deliver client reports
- Develop internal processes and seek out new techniques
SilverbeanSearch Marketing Consultant
Sep. 2013 - Mar. 2014Newcastle upon Tyne, United KingdomThe day to day tasks of a Search Marketing Consultant can vary but my overall responsibilities include:
• Creating, managing and monitoring Inbound Marketing strategies (Organic and Paid) which deliver against clients’ business and marketing objectives.
• Taking responsibility for the organisation and development of our Inbound Marketing processes and procedures in order to make them as effective and efficient as possible
• Encouraging ideas and driving innovation from within the search marketing team.
• Supervising, supporting, developing and coaching members of the search marketing team though on-going training initiatives and day-to-day supervision and delegation.
• Conducting onsite optimisation reviews.
• Delivering reporting, insight and competitor analysis to clients.
• Customer and Audience Analysis.
• Supporting the inbound marketing campaign with Content Marketing pieces.
• Contacting and dealing with client queries and providing account management services.
SilverbeanSearch Marketing Executive
Jan. 2013 - Sep. 2013As a member of the Search Marketing team, my role is to support the delivery of the search engine optimisation (SEO) and paid search (PPC) services on a day-to-day basis which involves: • Providing key phrase research and competitor analysis for new business development pitches; • Helping to create search marketing strategies which deliver against clients’ business and marketing objectives;
• Conducting onsite optimisation reviews of websites to ensure maximum search engine visibility;
• Researching and identifying link building opportunities for client campaigns;
• Executing link building campaigns; and
• Compiling statistical content for client reports.
SilverbeanSearch Marketing Assistant
Jul. 2012 - Dec. 2012Newcastle upon Tyne, United Kingdom
Freelance WriterFreelance Writer
Feb. 2012 - Dec. 2012I work as a freelance writer for numerous different companies. I specialise in SEO writing but write on a number of different topics.
WinkBallReporter Manager North East
Dec. 2010 - Jan. 2012As Regional Reporter Manager for one of the UK’s largest video providers WinkBall, I had a wide and diverse role that has given provided myself with a large skill set. ●Press/PR – Working with companies to get them to allow us to make content for them and then making sure our content gets to the right people. I also worked on gaining interviews for the company.
●Management – Managed a large team of 20 reporters. Dealt with day to day management as well as things like pay invoicing.
●Writing – Wrote specialised SEO descriptions and press releases for the company.
●Research – Use social media and search engines to keep on top of local and national news, then to schedule shifts that work around it. ●Editing –Edit content on main website and social media
Newcastle Falcons Rugby ClubMedia Manager Intern
Sep. 2010 - Oct. 2010●PR Experience - worked with leading journalists from local and national press including the Daily Express, Sky Sports and ESPN as well as world class rugby players.
●Technology Experience - Worked with cameras for interviews, maintained website and social media.
●Writing/editing - Wrote and edited the match day program and website, whilst submitting work for premier rugby.
●Marketing/Sales Experience - Took part in marketing meetings and made an impact as to how and where the club market themselves, especially within a student market. Also had to rectify any issues with marketing in the match program as well as sort out sponsors for photos and interviews.
Newcastle University TelevisionAdvisor
Sep. 2009 - May. 2010I worked as an advisor to the company as well as working on a couple of videos. My roles included:
Basic Camera work
Basic Editing
Presenting
Newcastle Student RadioHead of Marketing
Aug. 2009 - Sep. 2010Whilst working as a presenter on the radio I then attained the role of Head of Marketing. Roles Included:
Basic Advertising- Posters, Flyers etc
Networking- finding and attaining sponsorship for the station
Liazing with sponsors and musicians
Working on raising the quality of the station
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