Sandra Merino - Design Strategist, AzulBlue Design

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Network Power<100 people

Roles

💸33%

Marketing

✔️33%

🧑‍💼33%

C-level Executive

Geos

🇧🇷33%

Brazil

🇪🇪33%

Estonia

Work Background

AmazonSenior UX Designer

Jan. 2021Seattle, Washington, United StatesAs part of the People Experience team focused on the evolution of AtoZ app, I lead the internal communications experience, localized to +24 languages reaching up to 1.5 million hourly and salaried workers globally. I created the UX strategy for an updated Home experience, Feeds, multiple content formats, and the communications framework for internal and external notifications cross-channel.

Univision Communications Inc.UX / UI Design Director

Oct. 2015 - Dec. 2020Miami/Fort Lauderdale y alrededores, Estados UnidosSenior UX & UI design director for UNIVISION digital products. Responsible of the unity and coherence of the user experience and visual across digital products and platforms. Creative thinking leader for story-telling, user experience and product innovation.

EL TIEMPO Casa EditorialDigital Creative Manager

Jan. 2010 - Apr. 2015Bogota,D.C., Capital District, ColombiaContributing to the challenge for news industry around innovation in digital media convergence for all publications. Product research and development, digital strategic direction, visual concept and user experience for digital contents across different platforms. Management of editorial projects from concept and production to implementation. Main projects: Webapp EL TIEMPO and website redesign in 2014 and 2010, PORTAFOLIO.CO redesign, IPAD app EL TIEMPO. Other projects: mobile portals and special micro-sites for VIVE.IN, CityTV, Canal ET, ABC del bebé and others.

AriadnaRegional Creative Director

Jun. 2009 - Jan. 2010Bogota,D.C., Capital District, ColombiaInteractive agency with expertise on media advertising and media marketing. I worked as Creative and Production Director for all the regional clients of the company. I have worked in planning media and production strategies, new media projects, APP applications; mobile applications and all internet developments. As well as, I have organized and managed a creative team, building schedules, managing projects; and dealing with resources allocation and production management. Accounts: Hp Regional - Visa - SEAT México - Motorola Brasil - Nokia México - Embassy Suites - McDonald's - Editora Abril Brasil.

StudiocomSenior Designer

Sep. 2007 - Jun. 2009BogotáMultinational interactive agency where I worked as Lead Designer focus on layout designs; graphic concept, interface planning and online Ads for North American brands. Sometimes I was on charge of production teams and developing strategies and ideas for new media projects. Accounts: Activision - McCormick - CocaCola EU - Mattel - Ferrari - Fox - Jacabee - GreenDot / MoneyPak - US Virgin Islands - Dunkin' Donuts - Baskin-Robbins - Impremedia

Pixelina LtdaCreative Director

Jun. 2007 - Dec. 2009BogotáIndependient company where we built projects for local clients, I participated as advisor on creative strategist and art direction to graphic guidelines for the proposals. www.pixelina.net

IndexcolArt director

Aug. 2004 - Jul. 2007BogotáInteractive Colombian Agency that holds the most important clients of the region. I started there as junior graphic designer, and after I was promoted as Art Director. I was in charge of graphic interactive strategies, layout design, following up projects and team management. Accounts:CocaCola Latam - Avianca - SAB Miller - Colfondos - Jhonsons & Jhonsons - Pastas Doria - Microsoft XBox - Arroz Roa - Compañía Nacional de Chocolates - EPM Medellin - Unilever - Whyet - Nestlé

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