Shane Horneij

Head of Growth @Queen Digital Entertainment

Email Marketing ManagerInfluencer Marketing ManagerDigital Ads ManagerMarketingMarketing Analytics ManagerASO

I’m currently Head of Growth at Queen Digital, where I lead user acquisition and marketing strategy to scale our mobile games. With nearly two decades of experience in performance marketing, I’ve helped drive growth for some of the world’s most recognized apps and games. I began my career in paid search at DoubleClick Performics before spending 12 years at King, leading user acquisition for titles like Candy Crush Saga. There, I managed a $250M+ annual budget and built a high-performing 40-person team focused on data-driven growth. My expertise spans the full digital marketing stack—from campaign execution and creative development to app store optimization, predictive analytics, and fraud prevention. Before joining Queen Digital Entertainment, I was VP of User Acquisition at Flo, where I led growth strategy for the world’s most popular female health app. Alongside my core roles, I’ve contributed in an advisory capacity to companies across gaming, AI, and mobility—helping shape performance strategy and marketing infrastructure.

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