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Work Background
Northeast BankVice President, Marketing Manager
Aug. 2023HybridSkills: Marketing Event Planning · Budget Management · Marketing Budget Management · Go-to-Market Strategy · Analytical Skills · Customer Relationship Management (CRM) · Competitive Analysis · B2B Marketing · Performance Marketing · Corporate Communications · Marketing Strategy · Strategic Planning · Project Management · Customer Acquisition
Northeast BankAssistant Vice President, Marketing Manager
Aug. 2022 - Aug. 2023Lewiston, Maine, United StatesCreate and manage the Bank's marketing strategy, budget and reporting for multichannel campaigns supporting community banking and national lending annual goals.
Northeast BankMarketing Manager
Mar. 2021 - Aug. 2022Lewiston, Maine, United StatesResponsible for the execution, monitoring and measurement of multichannel marketing campaigns for the community bank and national lending business lines.
Central Maine HealthcareGraphic Design and Marketing Communications Specialist
May. 2018 - Mar. 2021Lewiston/Auburn, Maine AreaAssigned Responsibilities: Responsible for creative direction and design of all organizational internal and external collateral, including print and digital materials using Adobe Creative Suite Created navigation structure and all high-fidelity mockups (Adobe XD) for new system websites in June 2020 Assist in management of system social media (HootSuite and Sprout Social) and website management (WordPress) Provide support to communications department with internal and external communications creation and distribution via EmailOpen Assist VP of Marketing on creative direction and design of senior leadership communications materials Assist in execution of system events, including grand openings and recognition events Additional Responsibilities Undertaken: Selected to serve as backup for Marketing Director for my strategic thinking and understanding of marketing and communications Researched and proposed digital asset management system to improve department efficiency, proposal approved but placed on hold due to COVID-19 Represent marketing and communications in Meds to Beds committee, an organizational priority to increase patient experience and drive revenue through the retail pharmacy Creating collateral templates for outside departments to decentralize smaller jobs that come into marketing will allow for the team to focus more on supporting system overall goals to drive revenue Trained colleagues in use of new WordPress website and EmailOpen Serve as technical resource for colleagues in design, copywriting, web development and computer equipment issues
Central Maine HealthcareCommunications Specialist
Jul. 2017 - May. 2018Lewiston/Auburn, Maine AreaResponsible for writing internal and external communications copy, including interviewing team members and writing articles for all staff newsletter Managed internal email blast system and created all internal system emails via EmailOpen Provided graphic design support to Marketing Department and eliminated system’s reliance on external graphic design firm providing significant budget savings Wrote and distributed press releases Assisted in management of social media accounts on Facebook, Twitter, LinkedIn and Instagram Assisted in set up and execution of quarterly team member town halls with senior leadership
Central Maine HealthcareMarketing Coordinator - Critical Access Hospitals
Oct. 2016 - Jul. 2017Lewiston/Auburn, Maine AreaManaged and executed integrated marketing communications strategy for rural hospitals and primary care practices Set and managed combined budgets of over $200,000 Collaborated with multiple departments to balance local and system performance goals Management of outside design and copywriting vendor Assisted in management of social media accounts on Facebook, Twitter, LinkedIn and Instagram Wrote and distributed press releases to local media Event photography
Maine Education AssociationCreative and Digital Communications Assistant/Advertising Manager
Sep. 2012 - Oct. 2016Augusta, MainePrimarily responsible for creative direction and design of all organizational internal and external collateral, used Salesforce Marketing Cloud to create and manage email communications, responsible for the management of magazine advertisers from agreements to payments, managed all aspects of MEA's social media and website presence and collaborated with Communications Director for overall marketing and communications strategy. Top achievements:
- Led three redesigns of the primary membership communication from newspaper to magazine.
- Launched a digital magazine solution to help increase distribution among members.
- Member of Membership 2020 New Member Marketing and Steering Committees, which increased young member engagement within one year.
GWC Motorsports MarketingAccount Associate
May. 2011 - Oct. 2011Oakland, MEManaged portfolio of 3 clients with weekly pre- and post-race media releases. During events, I took photos, video and posted to the GWC social media accounts. This role challenged me to get outside of my comfort zone and interview multiple drivers, some I had existing relationships with and others I did not. I also committed my first serious errors in misquoting clients during this role. The errors taught me the importance of focusing on details, managing client expectations and in-depth reviewing/editing while on a tight deadline.
Pine State Trading Co.Marketing Production Coordinator
Mar. 2011 - Aug. 2012Gardiner, Maine, United StatesPrimarily responsible for the design and management of sales files for an 80+ person salesforce distributed throughout New England. In addition, I managed the companies website and social media presence. Top achievements:
- Worked with senior leadership to create the brand and voice for a white-labeled healthy snack line, a first for the company.
- Designed and launched the company's first grocery deals flyer for our larger superette clients.
- Created the organization's first social media policy for guiding company and employee engagement.
L.L.BeanCustomer Service Sales Floor - Cashier
Nov. 2010 - Mar. 2011Freeport, MEConsistent top performer for credit card sales and customer service.
Austin Theriault RacingPR, Social Media Specialist, Tire Specialist
Jun. 2010 - Oct. 2010Fort Kent, MEAs a volunteer, I worked on the pit crew selecting and managing tires throughout each race weekend for the team as one of the youngest and only female Tire Specialist in the series. Outside of the track, I managed the archiving and consolidation of team notes resulting in a robust digital and print repository that helped the team compete for Rookie of the Year. I also supported the driver's personal brand through social media and website management. It was wonderful summer where I got to work with some of the best people I've ever had the pleasure to meet. Today, when I go to a local race track I now see far more women working on tires, and I am proud to know that I was one of the pioneers leading by example.
BrandticityOwner
May. 2010Lewiston/Auburn, MEProvide marketing support and brand consultation to small businesses, entrepreneurs and professionals.
BluePoint Venture MarketingMarketing/PR Intern
Jan. 2009 - Apr. 2009Lexington, MAResearched media opportunities and outlets for tech startup clients and created briefing books for press events.
New Hampshire Motor SpeedwayEvent Intern, Marketing Communcations Dept.
Sep. 2008 - Sep. 2008Loudon, NHPart of the weekend's media center support team assisting media members and managing press conference flow with drivers, owners and dignitaries. One of my most memorable moments of this short role was checking the score of the Red Sox game for Jack Roush and having a conversation about the latest cell phone tech, Blackberries, and being able to check email from a phone.
Pro All Stars Series (PASS)Media Intern
May. 2008 - Aug. 2008Provided direct support to series' media director, including writing and editing press releases and forging positive relationships with media members covering the series. My top achievement in this role was successfully stepping for the media director who had an emergency and could not attend the race. The race finish had to be reviewed by leadership who had left the track. I worked with other series' team members to get an unofficial finish to the media present.
Schwartz CommunicationsIntern
Jan. 2008 - Apr. 2008Supported an Account Executive with daily media coverage reports, media opportunity research and created media coverage clippings for distribution to client portfolio.
Coombs Motorsports, LLCTeam Manager, Webmaster, and Tire Specialist
Apr. 2004 - Sep. 2013Managed business and personnel resources for the team, including social media and website. I also served as spotter and tire specialist while at the track. My top achievement in this role was being able to compete in two Oxford 250's.
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