Christos Prapidis - Digital Marketing Director, The Blending Box

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Network Power<100 people

Roles

💰50%

Investor & VC

🔥50%

Startup Founder

💸50%

Marketing

Geos

🇮🇳50%

India

Work Background

The Blending BoxFounder

Mar. 2018Athens, Greece

NannukaMarketing Manager

Jan. 2016 - Jan. 2018GreeceDigital Marketing Strategy for the following Markets: Greece, Italy, Cyprus, Ireland. - Performance Management: Strategy & Implementation of Performance Mediums (Google Adwords & Display, Facebook PPC & Remarketing). - Content & Social Media Management: Inbound Marketing Strategy using the available Social platforms (Facebook & Instagram) - Email Marketing: Users’ segmentation and Newsletter strategy & implementation. - Digital PR activities: Digital Press releases creation, distribution & reporting. Relations with Digital Influencers. - Online Synergies with Brands - Digital Media Management: Media planning and Buying.

Click Delivery S.A.Marketing Manager

Sep. 2013 - Mar. 2015Athens, Greece• Accountable for Marketing Strategy: Brand Positioning, Audience Targeting, Marketing Mix, Budgeting per Medium. • Responsible for Data analysis and consumer segmentation. • Responsible for site performance: User Experience, Conversions’ increase • SEM campaigns and SEO performance (OffSite & OnSite). Strategy, implementation and optimization. • Community Management for Social Channels & Facebook PPC advertising • Responsible for Digital PR activities: Bloggers Relations, Content Management • Accountable for Offline Campaigns (TV, Radio, Outdoor, BTL) • Mobile application campaigns & Performance (User Experience) • Weekly and Monthly Reporting to Yemeksepeti headquarters (yemeksepeti.com / foodonclick.com)

Bakers | digital communicationDigital Marketing Manager

Oct. 2012 - Sep. 2013athens, greece• Accountable for Bakers’ clients Online Performance such as: Social Performance, Offsite SEO, SEM campaigns, Content Creation and Distribution, Digital Media, Online Press Releases’ Creation and Distribution. • Marketing Manager responsibilities for KOOLfly.com site (fashion e-shop) including Content Management, E-shop Management, Media Performance, coordination’s and affiliates management, Direct Marketing, Communication Management, Bloggers’ Relations. • Social Community Manager for Mythos Brewery.

PhilipsDigital, Media & PR Specialist

Sep. 2011 - Sep. 2012Athens, Greece• Accountable for PHILIPS HELLAS Digital presence. Responsibilities: Philips Hellas Website performance, Internet campaigns' creation & evaluation (Display, Paid Search and Social), Social Media Performance (as Community Manager). • Accountable for Digital promotional activities in cooperation with Dixons & Media-Saturn. • Responsible for P.R. activities such as: Press Releases creation and publishing.Digital PR relations with sites and blogs. • Responsible for Offlline Media Performance (TV, Print, Radio). • Responsible for the launching of PHILIPS HELLAS Social Accounts (Creation of "Philips Beauty Greece" & "Philips Avent Greece" Facebook Pages). • Presentations to Sales Dpt. concerning Digital & Media opportunities in Greece (Sales oriented). • Reporting to Philips Global Headquarters concerning PHILIPS Internet/Media efficiencies.

MindShareDigital Media Supervisor

Mar. 2011 - Sep. 2011• Responsible for the Digital performance of agency's accounts and planning (e.g Eurobank, Athenian Brewery, LG Electronics, Fiat Group Auto Hellas, AB Vasilopoulos, Diesel) • Responsible for New Media proposals, digital trends-opportunities and digital developments to clients (such as Banner-Display campaigns, Social Media presence, Google SEM & SEO, Mobile Advertising, Viral Campaigns) • Presentations to existing and prospective clients concerning Digital media planning. • Cooperation with clients and marketing department in formulating client’s annual media planning.

MindShareDigital Media Planner

Oct. 2009 - Jan. 2011• Digital media planning, buying, reporting for dislpay (banner) campaigns and Google SEM campaigns

OMD Media DirectionMedia Planner

Apr. 2007 - Oct. 2009Athens, Greece• Responsible for key-accounts such as Pepsico-Tasty, Geniki Bank, Imperial Tobacco. (Offline & Online Media) • Presentations to clients concerning media efficiency and new media proposals. • Evaluation of results of market research agencies (Bari Focus survey & MRB TGI survey). • Re-evaluation and optimization of annual planning and feedback.

Equinox MediaMedia Executive

Jun. 2006 - May. 2007• Implementation and participation to Procter and Gamble’s annual media planning. • Development of non-standard client performance reports. • Cooperation with market research agencies in order to examine and evaluate wanted target groups.

Universal MediaJunior Media Planner

Nov. 2004 - May. 2006Athens, Greece• Implementation of client planning strategy for accounts such as Bacardi Hellas, Village Films. • Development of Clients performance reports in comparison with market competition. • Communicating with media to acquire planned media space.