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Work Background
CookUnitySr. Growth Marketing Manager, Affiliates and Partnerships
Jul. 2024
RoundSquaredConsultant
Jan. 2024- Provide expert advice to clients guiding them on effective mobile growth strategies for user acquisition and retention
- Project-manage initiatives with clients while collaborating with marketing, creative, external partnerships and creators
- Build internal team processes for client management, creative development and strategy, and oversee client UX/UI
Paltalk, Inc.Director of Growth
Aug. 2019 - Aug. 2023- Spearheaded user acquisition for Paltalk, garnered a 50% increase in registrations YoY
- Established first-ever marketing strategy for Vumber, that led to 3x trials in the first 6 months of testing
- Revamped marketing tactics for ManyCam, delivered 3x spend and exceeded net margins by at least 15% - Supervised and managed agencies for mobile app and web acquisition, product optimization, SEO and ASO services
- Led BI analysts in building Paltalk’s first marketing dashboard that reduced manual work by 3 hours a week
- Aided in redesigning user journey that cut login time by 15% which increased active users by 5-10%
ApalonSenior Marketing Manager
Mar. 2019 - Aug. 2019- Head of Mobile 3rd Party Networks program for Apalon’s subscription applications - Highly experienced partnership management with networks and vendors
- Generated 3x spend (2016-2017) and a 70% increase in net earnings (2017-2018)
- Optimized against CPI, CPA, and LTV across 15+ external 3rd party partners
- Implemented mobile fraud solution with annual company savings of $100k+ from ad fraud
- Thorough understanding of mobile analytics, tag management and third party mobile attribution partners
ApalonMobile Marketing Manager
Mar. 2016 - Jan. 2019
Spark FoundryManager
Sep. 2015 - Mar. 2016- Managed social media campaigns for Insurance and CPG clients across Facebook, Instagram and Twitter - Managed programmatic campaigns for telecom and B2B clients, utilizing DoubleClick Bid Manager, The Trade Desk and Amazon Advertising Platform
Spark FoundrySenior Programmatic Analyst
Mar. 2015 - Sep. 2015- Managed programmatic campaigns directly for telecom and B2B clients
VivaKiCampaign Manager
Jan. 2014 - Jan. 2015Greater Detroit Area- Serviced Mediavest/Starcom media agencies managing programmatic cross channel campaigns across telecom and B2B clients
DonerDigital Media Planner
Oct. 2012 - Dec. 2013
DonerAssistant Digital Media Planner
Aug. 2011 - Sep. 2012Southfield, MI- Performed competitive analyses to compile site selection for campaigns by using a variety of research tools such as @Plan, Comscore and Kantar - Assisted in building dynamic digital media plans on a national and co-op level
- Work closely with media vendors and publishers to produce appealing and effective integrations - Managed media vendors ad specifications to supply to the Project Management and Production teams
GTBEmerging Media Intern
Jun. 2011 - Aug. 2011Dearborn, MI- Assisted managers in communicating and executing clients’ needs
- Helped compose media plans for upcoming campaigns - Created competitive data, spreadsheet analyses and optimize data
- Received training in MediaVisor and utilize software to update campaigns
American Advertising FederationPresenter and Media Team Member
Sep. 2010 - May. 2011- Presented a fully integrated marketing campaign to a panel of judges at the 2011 National Student Advertising Competition
- Contributed creative ideas to biweekly team meetings
- Explored new outlets to design media placements with both digital and traditional advertising
Go Green! InitiativeSocial Media/Marketing Intern
Jun. 2010 - Aug. 2010- Social media marketing, planning and coordinating for multiple summer events
- Composed monthly electronic newsletters to efficiently relay company information to Greater Lansing residents and businesses
- Conducted extensive research regarding eco-friendly organizations
Childrens Trust FundIntern
Jun. 2009 - Aug. 2009Director intern, promoted the Signature Spring Event for the Children's Trust Fund.
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