Vic Abellan - Strategy and Growth, Connecting the dots, works

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Work Background

Conway+PartnersStrategy and Growth, Spain / EMEA

Jan. 2024Greater Madrid Metropolitan Area · On-siteLead the development of new businesses and grow brand awareness in Spain's real estate and hospitality industries. Leveraging knowledge of the local market, culture, and client-specific needs, leading in-person meetings with prospective and current clients, and ensuring all communications are adequately debriefed back to the office in New York. Participate in quality control and review processes to ensure all outputs meet client standards, expectations, and cultural expectations, providing insights and recommendations to improve the project's effectiveness and success. Leading all on-site special requirements, ensuring all outputs comply with local laws, regulations, and industry standards. Development of strategy formulation and project direction to support the firm's efforts in the EMEA region, including initial branding definition, client relationships, and bridging EMEA-specific efforts to the team in the New York office. https://conwayandpartners.com/

Connecting the Dots WorksSenior Director, Strategy and Growth

Mar. 2023 - Jan. 2024New York, United States · HybridA trusted advisor and consultant to creative studios and C-Level executives in defining the strategic plan for creating new business revenue streams and net brand equity growth. Across different disciplines, I use research and my own insights to inform innovative approaches to better connect with the desired audiences. I help clarify Brand Architecture to close the gap between the brand promise and the business performance. I use my extensive network of contacts to explore potential strategic partnerships to capitalize on brand synergies. I help clients and partners identify strategic competitive advantages in pitching for business development. I leverage my training in Economics and my experience in the creative industries to develop strategies that utilize my understanding of the business value of design to create sustainable growth for creative ventures. I use 20% of my billable time to engage in self-initiated ventures, mainly focusing on bridging lifestyle and technology through the opportunities arising from the generational shift.

Standard IssueDirector, Strategy and Growth

Jan. 2021 - Mar. 2023New York, United States · HybridResponsible for leading strategy and developing the definition phase. I help companies grow brand equity by defining ideas and guiding design to transform and transcend. With deep expertise in the business value of design, I identify opportunities for our clients to innovate and position their brands at the fore of the competitive marketplace. I help modulate the narrative using research and my insights to better communicate with the desired audiences. For our office, I lead efforts to connect with key relevant players in our industry, foster relationships and identify new opportunities to collaborate. I also participate in round tables and speak on behalf of the office on subjects related to our vision and values.

Standard IssueHead of Creative Operations

Jul. 2019 - Dec. 2020Greater New York City AreaResponsible for overseeing operations within the creative team, including setting up the internal organizational standards of the company as per the design process, workflow, and company framework. Working closely with the design team, developing, and driving key company-wide initiatives to leverage creative capabilities and cross-collaboration synergies to create a sustainable brand equity growth for our clients. Bridging the client and the design team with a deep expertise in the business value of design to ensure optimal results and exceed expectations.

Parasol — Creative Direction & ConnectionCreative Strategy Director

Jun. 2017 - Jul. 2019Greater New York City AreaResponsible for the development and leadership of Parasol's creative strategic direction. Responsible for building cross-collaborations initiatives, influencing key players in the global networks related to architecture, design, and fashion. Create and maintain relationships with existing and potential clients, and develop strategic solutions and plans.

Abellan Consulting LLCPrincipal

Jul. 2015 - May. 2017Greater New York City AreaIndependent Creative Direction consultancy that provided comprehensive advice on how to leverage creative capabilities and use cross-collaboration synergies to create sustainable brand equity growth and to develop high-level strategic plans for the entire organization. During this period, the major accomplishment was to develop Building Legacy. To act upon the 2030 Agenda for Sustainable Development goals 09 and 11, I collaborated with the office of the Secretary-General of the United Nations in a program to engage thinkers and doers into sustainable development. The main objective was to develop new thinking on building resilient infrastructure, promoting inclusive and sustainable industrialization, fostering innovation, and making cities and human settlements inclusive, safe, resilient, and sustainable. Supported by the office of the United Nations Secretary-General, I developed Building Legacy, officially launched at Design Miami 2016. Building Legacy is a collaborative platform that invites designers and manufacturers to close the gap between sustainable design and responsible production. It is a call to arms that employs design thinking and business engineering in order to create new technologies and more profound knowledge to make sustainable development more profitable and improve its market value. Building Legacy is open to architects, designers, urban planners, real estate developers, builders, city managers, manufacturers, and civil engineers. We welcome one and all to take on this challenge to help provide a brighter, more productive future for everyone. Clients include Deborah Berke Partners, Lightstone Group, DDG Partners, Corcoran Sunshine, Chamber NYC, Expormim, Estiluz, Rene Gonzalez Architects, Ricardo Bofill, and Loewe, among others.

Apartamento MagazineDirector Global Operations

Apr. 2007 - Jun. 2015Barcelona Area, SpainResponsible for the global marketing of the magazine and its businesses, such as sales, advertising, the effectiveness of logistics and customer satisfaction. Manager of a team of 10 people in three offices in Barcelona, Milan, and New York. Responsible for the creation of work methodologies and processes to build up an international brand. In addition, responsible for the accounts of international clients, such as: Vitra, Ikea, Haworth, APC, American Apparel, Loewe (LVMH), JCrew etc., as well as top designers within the industry such as Patricia Urquiola or Ricardo Bofill.

Grupassa RestauraDirector Of Operations

Apr. 2005 - Apr. 2010Barcelona Area, SpainResponsible for the overall look and feel of the brand that is associated with the company. Responsible for clients’ portfolio management, and developing and leading an interior design team of 35 people and 10+ administrative staff. Moreover, Responsible for setting the standard for quality of work, client interaction, development of the company’s creative process, and delivering projects within the stipulated time from the interior design team. Furthermore, responsible for project management improvements, control, and reporting. Directly reported to the CEO.