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Network Power<100 people
Roles
🔥100%
Startup Founder
Geos
🇺🇸100%
United States
Work Background
TaleSplashFounder and CEO
Jul. 2021Austin, Texas Metropolitan Area
SAPHead of Brand, SAP Ariba and SAP Fieldglass
May. 2019 - Jul. 2021
SAP AribaHead of Brand, SAP Ariba and SAP Fieldglass Brand Experience Team
May. 2019 - Sep. 2020
ConcurSenior Director of Brand Strategy, Messaging & Content for TripIt, Hipmunk and TripLink
Aug. 2016 - May. 2019San Francisco Bay Area• Developed a strategy to amplify TripIt innovation which increased brand perception by double digits in one year and continued momentum of hundreds of earned media stories per month
• Provided strategic guidance and voice for awarding winning re-design of TripIt.com
• Re-invented brand guidelines and messaging for TripIt and Hipmunk brands
• Led messaging initiative to clarify TripLink story and benefits for clients and end users by developing new messaging frameworks, customer stories, web and video content • Managed TripIt and Hipmunk’s combined brand team of domain experts in PR, social, creative/design
• Served as member of San Francisco leadership team, while also leading from home office
• Coached team members through professional development and organizational changes
SAPSenior Director of Brand Strategy for TripIt, Hipmunk & Concur
Dec. 2014 - May. 2019San Francisco Bay Area
ConcurSenior Director, Brand Strategy & Consumer Marketing for TripIt & ExpenseIt
Aug. 2014 - Aug. 2016San Francisco Bay Area
TripItSenior Director of Brand Strategy & Consumer Marketing
Aug. 2014 - Aug. 2016San Francisco Bay Area• Elevated the role of influencers in our storytelling (https://youtu.be/GtMxyAt3TBU), which set the tone for a brand refresh and new guidelines
• Managed consumer marketing team and built brand strategy function—unifying acquisition, engagement, PR, social and creative/design around a focus on high-quality growth—while reducing spend • Served on leadership team for Traveler Business Group and Concur's San Francisco office (while commuting from Sacramento), with a personal passion for culture and talent development
• Advised Concur executives on positioning and messaging to drive end user engagement and help companies fulfill their investment in Concur's travel and expense management services
ConcurDirector of Public Relations for TripIt and ExpenseIt
Apr. 2011 - Jul. 2014San Francisco Bay AreaHead of PR for TripIt (the world's highest-rated travel organizing app) and ExpenseIt (the automagical expense app) from Concur. Manages the team responsible for media relations, analyst/investor relations, social media, content and influencer events.
TripItDirector of Public Relations
Apr. 2011 - Jul. 2014San Francisco Bay Area• Doubled media coverage year-over-year; generated new visitor traffic spikes and mobile download records with hits on the TODAY Show, and in The New York Times, Lifehacker, and TechCrunch
• Coached spokespeople, ranging from TripIt founders and product leads to executive vice presidents; served as broadcast spokesperson on TechCrunch TV at CES and on FOX Sacramento; quoted in Inc. and PR Daily
• Created keynote content, advised executives through rehearsals, and provided backstage support for Concur’s customer conference; served as liaison between TripIt and Concur’s corporate PR and social media teams
• Grew PR and social media team from one to four employees and secured a 200% YoY increase in investment by senior management
• Named Employee of the Month and appointed to PhoCusWright Young Leaders 2012 Class of 35
Eastwick Communications (Public Relations)Director
Feb. 2010 - Apr. 2011San Francisco Bay AreaManaged PR, events, social media and influence marketing programs for the Computer History Museum, NetBase, StrongMail and Violin Memory; agency operations and professional development.
Atomic PRAccount Supervisor
Oct. 2007 - Jan. 2010Clients included Intuit (Mint.com & Quicken), LivingSocial, Offerpal, Permuto, Community Action Marin, BrightScope, SmartyPig, RedGage, Bebo, Give Real, BillShrink, NetBooks, mSnap, and Da Vinci: An Exhibition of Genius.
Fleishman-Hillard (Global PR Agency)Senior Account Executive
Jan. 2004 - Oct. 2007Sacramento, California AreaExecuted PR programs for food industry clients on a national and local scale, including the US Potato Board, Omega Farms, CA Milk Advisory Board, The Perfect Bite, California Grown, CA Table Grape Commission.
Associated Students, CSU, ChicoPR Coordinator
Aug. 2002 - Dec. 2003
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