1time AirlineMarketing Manager
Mar. 2004 - Jul. 2011Johannesburg Area, South AfricaOver-see Marketing Strategy Sessions with the Exec Team in order to devise a marketing implementation strategy - this was done annually or as required. Compilation of a communications and marketing plan, based on the pre-agreed marketing strategy. Management and allocation of budget across media types in order to effectively communicate 1time's offering and brand proposition to the consumer. Management and administration of the creative concepts and executions, PR plans and communiques, and media buying processes - ensuring all are in line with strategies and budgets. Management and administration of signed contracts between 1time and it's agents, suppliers and trade exchange partners. Management of the marketing functions within the department and in all departments, ensuring that the 1time brand was communicated and used according to the brand guidelines. Management and administration of procurement of media space - ATL (TV, Radio, Outdoor, Print), TTL (Mobile and Digital), BTL (Promotional, CSI, Face to Face). Management and administration of marketing material ranging from billboards, vehicle wraps, promotional items, corporate apparel (including the uniforms), banners and the like. Compilation and presentation of the marketing report to the Board of Directors at the bi-monthly Board meeting. Content included past, current and future marketing activities. 3 monthly roadshows to all outstations across South Africa and in 3 regional destinations, in order to drill in the marketing message and empower all employees to use the brand correctly and to be proud brand custodians. Negotiating trade exchange deals with suppliers, for goods and media space in exchange for flight tickets. These exchanges greatly assisted in maximising exposure, as well as creating opportunities for collaborative marketing efforts through relationship building and brand associations.