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Work Background
UnisysSenior Manager, Brand and Digital Marketing
Mar. 2014 - Jun. 2022Blue Bell, PAExtensive experience at this Global IT solutions and services company. Developed and implemented brand and digital marketing strategy, objectives and success criteria which resulted in industry leading programs. In addition, increased visibility, engagement, demand, and conversion to revenue with quantitative research for brand management.
• Identified, planned, and developed multimedia campaigns that included a full suite of digital media, radio, out-of-home, print, paid search, and social media tactics. • Partnered with internal stakeholders to ensure a cohesive brand identity and messaging experience was executed across all external communications channels. Responsible for tracking and reporting advertising campaign effectiveness from target to response, to MQL.
• Supervised internal repository for sales and marketing collateral, which includes tracking content submissions, overseeing the publishing team, and communicating updates to all stakeholders.
• Operated the media budget and reported out the return on investment to senior leadership.
TiVoMarketing Manager
May. 2012 - Sep. 2013San Francisco Bay AreaResponsible for developing and implementing TiVo's (the leader in next generation set top box hardware and cloud-based SaaS solutions) direct marketing strategies, as well as managing the online and offline campaigns for their corporate business plan. Responsible for managing their lead generation, customer lifecycle and cart abandonment campaigns in order to grow the customer base and reduce churn.
• Drove direct marketing, and display and search campaigns for multiple product launches, managed monthly prospect and upgrade promotions. Actively participated in ideation sessions around new promotions, corporate partnerships, lead generation and upgrade initiatives.
• Orchestrated agency relationships, by collaborating with TiVo partners to execute mutually beneficial programs and supported their customer support team during promotional and product launch periods.
• Analyzed and managed online store performance. Collaborated with the analytics team to conduct customer and prospect research. Implemented testing strategies to improve tactical executions.
ComcastMarketing Communications Manager
May. 2009 - May. 2012Greater Philadelphia AreaDeveloped and executed acquisition, retention, and marketing programs for Video, Digital, Voice and High-Speed Internet Products. Collaborated with 3 divisional offices, each serving 5 to 15 markets, to produce customized media that responded to local business and marketing objectives. Interacted daily with agencies of record, competitive analysis teams, market research firms, production companies, media planning groups, and other entities to manage local and national marketing strategies and campaign rollouts. Allocated project budgets. • Identified, developed and executed acquisition strategies for core segments using competitive landscape intelligence as well as consumer behavior research. • Conducted extensive research, developed messaging, created strategic marketing plans and executed tactics to support the launch of a new home security product nationwide. • Headed rebranding campaigns; implemented new messaging and branding elements, and ensured they were aligned across the company. • Crafted competitive marketing campaigns across the national footprint, and managed the Comcast competitive FIOS micro site, getalifethefacts.com, and AT&T U-verse micro site, comcastcan.com.
Ameriprise Financial Services, LLCMarketing Communications Associate
Sep. 2005 - Sep. 2007Greater New York City AreaOversaw all phases of production; including, design, printing and distribution, to develop corporate marketing materials. Teamed with portfolio managers and research analysts to create fact sheets, brochures, sales presentations, and advertisements.
AllianceBernsteinBusiness Development Writer
Sep. 2004 - Sep. 2005Greater New York City AreaCreated customized proposals for investors worldwide. Partnered with research analysts to create high-impact marketing campaigns.
Penguin Group USAAssociate Publicist
Sep. 2003 - Sep. 2004Greater New York City AreaGarnered publicity for Authors in national and local publications as well as broadcast television and radio appearances.
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