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Work Background
WorkverseVP of Creative
Jan. 2023Northern, Virginia, United StatesAs the Vice President of Creative at an up and coming business social network, I bring over 25 years of experience in driving creative vision, building brands, and delivering exceptional user experiences. I’m passionate about developing innovative strategies that resonate with professional audiences and help companies achieve their growth objectives. I oversee all aspects of creative direction, from brand strategy and visual identity to digital marketing and user experience design. I lead a talented team of designers, content creators, and UX/UI professionals, working closely with cross-functional teams to ensure our platform not only looks great but also delivers an intuitive and engaging experience for our users. I’m dedicated to building a strong brand presence, crafting compelling stories, and pushing the boundaries of innovation in digital experiences. My goal is to create a seamless, impactful creative vision that strengthens connections across our professional community and helps our platform stand out in a competitive marketplace. Let’s connect! I’m always open to discussing creative leadership, brand development, and new ways to engage and inspire audiences.
MRespondCreative Director
Jun. 2017 - Jan. 2023Portland, Oregon Area
SelfFreelance Creative Director/Chief Creative Officer
Jan. 2013 - Jun. 2015Portland, Oregon AreaCreative strategist working with innovative brands to launch campaigns and new products in emerging media, providing services in design management, community identification, development, outreach, User Experience, communications and visual design.
DDC AdvocacySenior Director, Interactive Agency
Jan. 2009 - Jan. 2013Washington D.C. Metro AreaEstablished DDCA’s digital agency with 20 team members, managed day-to-day operations and coordinated with internal product and development teams to extend our framework and products. Introduced several innovations to our firm in the form of new digital products and legacy product enhancements. Defined and implemented processes for strategic intake to fully understand the client’s program objectives, history, barriers, and opportunities. Focused on user-centric interviews, blueprinting, prototyping to deliver superior results to clients.
Pseuds, (Personive Inc.)Creative Director
Jan. 2008 - Jan. 2009Washington D.C. Metro AreaLead conceptual design and prototyping of a suite of Web applications focused on protecting users' privacy; assist the VP of Product in managing an offshore development team implementing our designs, Datanaut LLC: 10 developers and three css/javascript (front-end) specialists; serve as project team lead and focal point for all design deliverables and tasks: site maps, wireframes, visual designs, quick prototyping, user scenarios, user task analysis, user goals, UI specifications, as well as all marketing related collateral.
AOLArt Director
Nov. 2006 - Jan. 2008Washington D.C. Metro AreaOversaw design efforts for AOL portals, toolbars, and syndicated products for US and International audiences/users, affecting more than 110 million users. Provided art direction for AOL IPTV offerings for Windows Media Center. Managed production and managed staff of 8 visual and UI designers (including planning, oversight, and scheduling).
Dante ConsultingSenior User Experience Consultant
Jan. 2005 - Nov. 2006Washington D.C. Metro AreaLed the re-design and re-branding initiative for consulting firm, including all of its marketing collateral and Web properties. Led User Experience design for multiple client projects including work for Verizon, Sprint, and AOL Inc.
AOL IncSenior Designer
Jan. 2001 - Mar. 2005Washington D.C. Metro AreaLed design efforts for Member Education/Retention, including a series of over 50 ongoing promotional campaigns affected 100 – 200 % traffic increase to AOL products and features. Served as lead designer for several products: Alerts/Reminders, AOL Safety and Security, AOL PassCode, and 8.0 and 9.0 Clients and several AOL channels (editorial): AOL Games, Entertainment, Personal Finance, Sports and Travel properties.
Bixler IncWeb Developer
Sep. 1997 - May. 1999Designed and maintained webpages for a host of clients including: Department of the Treasury, Department of Commerce, WMZQ (DC-area radio station), The McLaughlin Group, FOX Television and the Inter-American Development Bank.
American UniversityArt Director
Jun. 1997 - Dec. 2000Washington D.C. Metro AreaDesigned and maintained American University’s Library web properties; provided technical support to University staff; managed staff of six web designers/technicians.
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