RackspaceDirector, Marketing
Aug. 2009 - Jun. 2014Remote Employee out of Menlo Park, CAEXIT (post departure): Apollo Global Management 2016 $4.3B Held a variety of marketing leadership roles during Rackspace rapid growth phase and emergence into cloud technology. Built out marketing teams for cloud business unit, corporate marketing and developer-focused OpenStack marketing during my tenure. Director, Developer, OpenStack & Startup Marketing (Oct 2013-June 2014): Developer marketing efforts focused on education, evangelism and engagement programs. Director, Corporate Marketing (Jan 2012-Oct 2013): Brand awareness, events, sponsorships, video content, developer marketing, startup marketing and strategic programs. Maintain consistent brand strategy, messaging and execution to drive awareness and acquisition for full portfolio of cloud and hybrid technology products. >Launched the company’s first brand awareness campaign; managed creative, media buys, message development and agency selection; increased awareness by 27%, messaging association by 40% and consideration by 37%. >Created event strategy that generated a healthy acquisition engine and awareness builder. Event experience at SXSW 2013 resulted in being named on Business Insiders list of brand promotions. >Led video teams in San Francisco and San Antonio producing startup interviews, brand videos, customer videos and culture videos. Expanded awareness to millions of followers, views 500,000+ annually. Director, Marketing, Cloud Business (2010-2012): Oversaw all Marketing Programs and acquisition efforts including online, lead generation, events and partner programs for cloud business unit of company during rapid growth. Built out marketing team from 4 to 20+.
> Marketing programs drove cloud division net revenue contribution up 85.2% year-over-year, with annual revenue contributions $200M+. >Built go-to-market plans for multiple cloud product launches and releases. Marketing Director, Jungle Disk (2009-2010): > Oversaw acquisition, PR, social media, brand, website and product marketing