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Work Background
Vice President Marketing
RhoVice President Marketing
Jan. 2023Remote
Vice President, Marketing
StampliVice President, Marketing
Jan. 2018 - Dec. 2022Mountain View · HybridB2B Fintech focused on modernizing AP Automation. As the Top Marketing Officer and early employee for a Fintech SaaS startup focused on Accounts Payable Automation, built a marketing organization from scratch that covered all areas of marketing, resulting in the scaling of the organization to 20X in revenue, from $XMM to $XXMM, and 10X in employees, from 19 to 200+. Focused heavily on organic growth through SEO, referral traffic, and email efforts to reduce dependency on paid ads, resulting in a 54% inbound opportunity cost reduction and acquisition payback. Increased brand awareness and industry recognition through a customer review strategy on G2, resulting in Stampli being the highest-rated AP Automation software on G2's Best Software List for 2022, 12+ consecutive quarters as a category leader, Top 100 Software Products, Top 100 Highest Satisfaction products, and Top 50 in Accounting & Finance Products. Oversaw a brand and website overhaul, and scaled learning and enablement for Customer Success, Sales, and SDR onboarding to reduce overall time to productivity for GTM org.
Member, Board of Directors
ESRA: Electronic Signature & Records AssociationMember, Board of Directors
Jan. 2017 - Dec. 2018Member of the Board for the Electronic Signature and Records Association (ESRA), an industry trade organization created as an educational resource for its members and the public with respect to the legal, regulatory and operational issues related to the use of electronic signatures and electronic records. Based in Washington, D.C., ESRA is organized and run by its members, which include technology providers, corporate technology users, legal practitioners and the general public.
Vice President, Marketing
HelloSignVice President, Marketing
Mar. 2016 - Aug. 2018San FranciscoEXIT (Post departure): Acquired by Dropbox 2019 $230M Redefined document and legally-binding signature workflow at HelloSign. Responsible for all areas of marketing, including Customer Acquisition, Demand Gen, PR/AR, Social Media, Content, Analytics and Product Marketing.
Senior Director, Global Marketing
TIBCOSenior Director, Global Marketing
Jun. 2014 - Oct. 2015Palo AltoEXIT: Acquired by Vista Equity Partners $4.3B Global leader for corporate marketing campaigns (digital, field and brand) designed for demand generation and pipeline revenue for our global sales partners. Responsibilities: Acquisition Campaigns, Field Marketing, Digital and Online Marketing (SEM, PPC, SEO), Content Editorial, Creative Services, Awareness & Branding, Marketing Analytics, Events and Executive Briefing Center. - 57% Increase in trial evaluations with new digital campaign. - 32% Increased in annual conference registrations through localized Digital and Outdoor Ad Campaign - Re-aligned campaigns to focus on customer journey and lead flow management (following Sirius Decision model). Instituted broader upper funnel execution and more segmented and targeted nurture strategy.
Director, Marketing
RackspaceDirector, Marketing
Aug. 2009 - Jun. 2014Remote Employee out of Menlo Park, CAEXIT (post departure): Apollo Global Management 2016 $4.3B Held a variety of marketing leadership roles during Rackspace rapid growth phase and emergence into cloud technology. Built out marketing teams for cloud business unit, corporate marketing and developer-focused OpenStack marketing during my tenure. Director, Developer, OpenStack & Startup Marketing (Oct 2013-June 2014): Developer marketing efforts focused on education, evangelism and engagement programs. Director, Corporate Marketing (Jan 2012-Oct 2013): Brand awareness, events, sponsorships, video content, developer marketing, startup marketing and strategic programs. Maintain consistent brand strategy, messaging and execution to drive awareness and acquisition for full portfolio of cloud and hybrid technology products. >Launched the company’s first brand awareness campaign; managed creative, media buys, message development and agency selection; increased awareness by 27%, messaging association by 40% and consideration by 37%. >Created event strategy that generated a healthy acquisition engine and awareness builder. Event experience at SXSW 2013 resulted in being named on Business Insiders list of brand promotions. >Led video teams in San Francisco and San Antonio producing startup interviews, brand videos, customer videos and culture videos. Expanded awareness to millions of followers, views 500,000+ annually. Director, Marketing, Cloud Business (2010-2012): Oversaw all Marketing Programs and acquisition efforts including online, lead generation, events and partner programs for cloud business unit of company during rapid growth. Built out marketing team from 4 to 20+. > Marketing programs drove cloud division net revenue contribution up 85.2% year-over-year, with annual revenue contributions $200M+. >Built go-to-market plans for multiple cloud product launches and releases. Marketing Director, Jungle Disk (2009-2010): > Oversaw acquisition, PR, social media, brand, website and product marketing
Consultant
Fox Quintana MarketingConsultant
Aug. 2002 - Mar. 2009Past Notable Clients: ------------------------------------------------------------------------------ CoreOS Leaders and builders of simple, secure and automatic container infrastructure with container Linux and Kubernetes. GapingVoid Helping businesses create a culture that people love. Xoom.com (Now part of PayPal) An online-to-offline international money transfer service. Provided marketing support and creative design. Strategic Health Policy International Public Policy firm focused on health care issues founded by former Reagan Appointee, Glenna M. Crooks, Ph.D. Provided marketing support on executive level presentations for Dr. Crooks; designed marketing collateral for various projects. DML Consulting and Minds Eye Marketing Marketing consulting firms focused on pharmaceutical consumer marketing in areas of therapy adherence. Provided marketing support for executive level presentation and designed marketing collateral for various projects. Acute Care Pharmaceuticals Wholesale pharmaceutical company focused on hard-to-find pharmaceuticals and medical supplies. Business Development targeting hospitals and health care facilities.
Regional Manager
SysKonnect GmbHRegional Manager
Apr. 2001 - Aug. 2002Exit: Acquired by Marvell Technology (MRVL) 2002 Responsible for channel development, sales and marketing of Gigabit Ethernet and networking products throughout the Northwest region. Managed government, entertainment, hardware and software vertical markets. Tripled sales in previously unproductive areas by cultivating new reseller marketing and incentive programs. Drove industry-wide exposure for company’s Gigabit Ethernet products through inclusion in demonstrations with major account and technology partners including Microsoft, Lawrence Berkeley Labs, Extreme Networks, Foundry Networks and Force10 Networks.
Sr. Manager, Channel Marketing
CyberBillsSr. Manager, Channel Marketing
Oct. 1999 - Apr. 2001Exit: Acquired by Metevante/FIS 2001 Redefined bill payment. Oversaw channel acquisition and retention efforts for online bill management service. Developed channel marketing strategy for business and consumer online bill payment products and private label service. Fortified relationships with AOL, Intuit, CheckFree and other channel partners. Channel programs drove over 75% of new enrollments. Built and operated the company’s first affiliate marketing program which was designed to generate new leads and enrollments. Acquired over 6,300 affiliate partners; program contributed to over 25% of new enrollments. Managed field marketing program of 50+ reps strong; program contributed to over 50% of new enrollments. Authored and managed CyberBills StatusRewards™ program – a loyalty and retention program for members.
Channel Sales/Vertical Marketing
NetcomChannel Sales/Vertical Marketing
Jun. 1995 - Feb. 1999Exit 1: Acquired by ICG Communications 1998 $283M Exit 2: Consumer Business Acquired by Mindspring 1999 $245M Started career with leading Internet Service Provider, marketing dial-up access, web hosting, and broadband access through retail, VAR and Affinity channels. Built and managed channel marketing programs across several verticals including healthcare, financial, education and entertainment.
Director, Marketing & Sales Development
EarthlinkDirector, Marketing & Sales Development
Jan. 2006 - Jan. 2009Responsible for strategic planning and execution of integrated marketing initiatives designed to generate new customer acquisitions through channel partnerships for company’s multi-brand, multi-product Internet services. • Optimized performance through extensive online and offline A/B testing and analysis. These efforts grew channel-driven customer acquisitions (subscriptions) PeoplePC Division from 20K to 530K annually, contributing to 40% of new subscriptions. • Drove over 66% of channel-based acquisitions through Retail and AARP partnerships. 400,000+ new customer created from AARP partnership. • Created award-winning television commercial for EarthLink’s Cable Sales Division. Total commercial costs represented a 67% savings over previously produced company commercials. • Built comprehensive budgeting process and tools for sales organization, resulting in < 1% variance annually of $30MM+ Sales Marketing budget. • Oversaw negotiations with key retail partnership contracts for new partners to add incremental subscribers, realigned current partner contracts through bounty reductions. Identified, designed and pilot tested program with new retail vertical which resulted in two new partnerships that contributed to 41% of retail acquisitions. • Directed merchandising and brand alignment in over 43,000 retail store fronts, with multiple resets incorporating new product marketing features and services launches – all under budget and within product timelines. • Hired and mentored company’s most productive marketing organization – doubling productivity year over year. Negotiated agency contracts – with a consistent record of increasing workload with minimal to zero increase in retainer fees. • Served as company spokesperson on retention-effort DVD campaign. Presented on behalf of company at AARP Provider Summit to 300+ audiences on success of marketing programs with AARP.
Senior Manager, Channel Marketing & Growth (PeoplePC)
EarthlinkSenior Manager, Channel Marketing & Growth (PeoplePC)
Feb. 2004 - Jan. 2006San Francisco, CAConsumer marketing position, responsible for strategic planning and execution of integrated marketing initiatives designed to generate new customer acquisitions through multi-channel partnerships for company’s value-dial up Internet brand. Oversaw Account Management for AARP & Retail Partners (Best Buy, Circuit City, Rite Aid, Staples, Fry’s, Office Depot). Built talented and highly productive channel marketing team, that delivered marketing programs that grew channel-driven acquisitions for PeoplePC Division from 20K to 530K annual subscriptions in 3 years. Pushed channel sales revenue contribution over 40%, totaling $410MM revenue. Served as company spokesperson on welcome DVD.
Marketing Manager, Top Sellers
eBayMarketing Manager, Top Sellers
Feb. 1999 - Oct. 1999Responsible for customer acquisition and retention of eBay’s largest revenue-generating customer base. Formalized and launched PowerSellers™ program - including program structure, management of dedicated account managers, branding and customer awareness program of eBay's top revenue producing sellers that contributed to over 90% of revenue. Intitial launch saw a 47% acceptance rate.
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