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Work Background
Texas Department of State Health ServicesHead of Product Strategy
Apr. 2024Austin, Texas, United StatesLeading digital strategy for a division of state government, I'm working to build the next-generation of technology that assists over 200,000 professionals and businesses stay compliant with the law, conduct business faster than ever before, and contribute to the success of Texas and the nation.
Zettabyte Content, LLCFounder | Strategist | Advisor | Writer
Apr. 2012Austin, Texas Area• Led content marketing initiatives for a variety of companies, including startups and Fortune 500 companies like AMD and Google.
• Developed strategic direction, provided hands-on consultancy, and drove execution for Zettabyte Content, LLC.
• Accelerated marketing efforts for leading edge datacenter, cloud, and edge technologies, delivering immediate value to clients.
Dell CompellentMarketing Director
Jan. 2011 - Apr. 2012Global role, based in Austin, TXInitally managed the Dell marketing execution for the Compellent acquisition. From that successful acquisition, I was promoted to guide the strategy for Compellent product launches and drive the execution of launch deliverables, including web content, social media, print collateral, videos, sales training, and public relations. -- Drove planning and execution across a global marketing team spread over five sites.
-- Spearheaded first Dell enterprise social media campaign tied to launch with execution across 10 languages and 22 countries.
-- Received Senior VP sponsored Gold award for successes during the Compellent acquisition. Work history was international in scope with direct execution, management or planning experience in North America, Europe, Australia and Asia.
Dell IncMarketing Manager, Product & Outbound
Oct. 2007 - Dec. 2010Austin, TexasBegan with a worldwide remit as part of a team tasked with driving results for Dell / EMC, our premier data storage partnership. Over time the focus shifted toward leading special programs that encompassed product marketing and outbound marketing. Highlights include: -- Led Dell and EMC executives through a six country roadshow, uncovering a $50M datacenter opportunity in France and training over 1100 salesmakers. -- Won a Director's award for driving successful program outcomes across data storage.
--- Launched the Dell / EMC Data Domain B2D deduplication appliances worldwide.
Dell IncEnterprise Marketing Manager
Aug. 2005 - Oct. 2007EuropeDrove Dell's server and storage marketing for all commercial and public segments in the United Kingdom and Ireland. I enabled sales and drove targeted demand generation campaigns. Milestones included:
-- Defined and delivered a campaign that produced over $20M in unforecasted revenue.
-- Served as media spokesperson for PowerEdge and PowerVault product lines
-- Won a VP award for Best Enterprise Marketer in a Business Unit.
-- Increased enterprise sales to acquisition customers by 300%
DellEnterprise Marketing Manager
Aug. 2005 - Oct. 2007EuropeDrove Dell's server and storage marketing for all commercial and public segments in the United Kingdom and Ireland. I enabled sales and drove targeted demand generation campaigns. Milestones included:
-- Defined and delivered a campaign that produced over $20M in unforecasted revenue.
-- Served as media spokesperson for PowerEdge and PowerVault product lines
-- Won a VP award for Best Enterprise Marketer in a Business Unit.
-- Increased enterprise sales to acquisition customers by 300%
Dell IncTechnical Sales Consultant, Medium Business
Jun. 2002 - Jul. 2005Nashville, TN & Dublin, IrelandPre-sales solutions design, including servers, storage, and networking. Won multiple awards for sales performance, leadership, and training acumen as well as managing Dell's school outreach volunteer program for middle Tennessee.
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