Aug. 2022Amsterdam, North Holland, NetherlandsWe enable organisations and professionals to work together seamlessly in a collaborative ecosystem.
Energy & MatterFounder | Brand Consultant
Mar. 2022Amsterdam, North Holland, NetherlandsI help corporates, startups, and founders with - Brand Strategy
- Marketing Strategy
- Personal Branding
RoomRaccoonGlobal Head of Marketing 🦝
Jun. 2021 - Aug. 2022Breda, North Brabant, NetherlandsI was brought in to build the marketing team and develop processes to move the company into scale up phase and to get ready for accelerated growth.
- Revamp message to align with maturing audience and industry
- Bridge the localisation gap with regards to language-specific marketing
- Plan and facilitate the North American market launch
- Manage budget allocation and planning across 10 Focus markets
(NL, BE, US, CA, ES, IT, FR, ZA, DACH, PT)
- Manage in-market stakeholders for all focus markets
- Manage partnership strategy and execution
- Direct exponential growth marketing strategy
Lead Capital GroupProduct Manager
Mar. 2021 - Jun. 2021Cape Town, Western Cape, South AfricaSkills: Product Marketing
Vendo Online ShopFounder | Marketing Director
Sep. 2019 - Aug. 2022Cape Town, Western Cape, South Africa
Lead Capital GroupMarketing Manager
Jul. 2019 - May. 2021Cape Town Area, South AfricaDuties and Responsibilities:
- Lead the Marketing Team of Designers, Social Media Managers, Content Writers & Performance Marketers.
- Product Development
- Creative and Strategic Direction
- Brand and Content Direction
Platinum SeedSenior Brand & Content Strategist
Apr. 2018 - Jul. 2019Cape Town Area, South AfricaDuties & Responsibilities:
- Brand Strategy
- Campaign Strategy
- Content Strategy
- Content Planning
- Conceptualisation
- Client Pitching and Presentation
May. 2017 - Apr. 2018Cape Town Area, South AfricaDuties & Responsibilities:
- Brand Strategy
- Content Strategy
- Content Planning
- Conceptualisation
- Client Pitching and Presentation
8Brand AfricaBrand Strategist and Content Lead
Jul. 2016 - Jul. 2017Cape TownDuties & Responsibilities:
- Social Media Management
- Community Managementnt
- Brand Strategy
- Content Strategy
- Content Planning
- Conceptualisation
- Client Pitching and Presentation
Creation iLabInnovation Intern
Apr. 2016 - Jul. 2016Sea PointCreation iLab is Africa's transmedia and design innovation lab for new world brand leaders to solve complex challenges using the art and science of creativity. It serves as a testbed for ideas around the doctoral research of its founder Merle O'Brien. She is exploring how the fields of art and science are moving toward a common space and the radical innovation this holds for creative lifescience and technology to transform Africa's future in sustainable and positive ways. As it start-up, it collaborates with local and international agencies on socially innovative projects to design new products for future markets that blends creative technology, design thinking and strategic foresight.