CitibankBusiness Intelligence & CRM Head
Jan. 2005 - Dec. 2011• Implemented and developed CRM system for Czech Republic, Romania and United Arab Emirates Consumer Business
• Established Center of Excellence for providing BI & CRM services to other countries • Provided analytics to the organization and built propensity-to-buy, attrition-prediction and portfolio-segmentation models
• Implemented end-to-end business intelligence platform
• Provided data-driven solutions for business partners
• Identified sales opportunities with regard to existing and prospective customers
• Harmonized campaign activities, applying data mining and revenue models at customer offer level: best outbound mix, next-best offer • Implemented innovative, state-of-the-art database solutions such as sales on IVR, SMS-CRM online interface, and triggered email engine
• Implemented performance dashboards and Daily Sales Tracker for CitiPhone (management reporting and incentive calculation)
• eCRM/COP Rainbow migration – SME country module lead
• Nextgen (DWH) Teradata migration – SME country module lead
• Member of 6 committees out of a total of 8 decision-making forums (and the lead on one – Cross-Selling)
• Migrated data warehouse platform to SQL (SSIS,SSAS,SSRS)
• Built management dashboards with Dundas and Reporting Services (SSRS)
• Embedded data mining models into BAU X-sell processes (SSAS,SSIS)
• Built cubes with SQL Server Analysis Services (SSAS)
• Provided information across various business lines from the data warehouse. Identified and fixed slow/non-performing queries