Turnkey (Now Vacasa) VP of Sales
Nov. 2017 - Jan. 2020Austin, Texas Area · On-site- Drove 67% year over year revenue growth by restructuring the sales team, aligning resources to high-yield opportunities, commercializing new offerings, and expanding into new markets.
- Developed overarching strategy and provided hands-on leadership for 75 industry-leading business development, sales, and strategic partnerships professionals.
- Instilled a culture of accountability and competition resulting in consistent overachievement and record growth.
- Partnered with leaders in Marketing to continually improve brand/market alignment, refine pricing and value fit for
end users and channel partners, and deploy targeted consumer brand and sales marketing campaigns.
- Established ‘Sales Leadership Operating Rhythm’ standardizing KPIs, sales objectives, and accountability.
- Conceptualized and implemented a new sales compensation model resulting in improved alignment of incentives
to corporate objectives and increased sales productivity YoY.
- Launched a new vertical opening up B2B TAM by means of a White label offering to Real Estate Brokerages, HOAs, and Developers.