Filippo LoretiDigital Marketing Manager | Facebook & Google Ads
Jan. 2019 - Jan. 2020Lithuania- Growing digital acquisition and revenue by being directly responsible for driving traffic, conversion and ROAS for Facebook and Google paid acquisition channels.
- Planning, budgeting, forecasting and reporting paid media campaigns, offering quantitative and data-driven business recommendations.
- Working closely with creative, copywriting, CRM and digital product teams to ensure performance-driven creatives, well-converting landing pages and email flows. - Helping to ensure that Filippo Loreti maintains a constant level of optimization through performance analysis, A/B testing, customer segmentation and scaling best creatives to reach the stars.