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Work Background
FreelancePerformance Marketing Consultant - Specializing in Meta Ads for E-commerce and Subscription Apps
Oct. 2023RemoteI offer:
- Meta ad account audits: conducting in-depth Facebook and Instagram advertising audits for e-commerce shops and subscription services, pinpointing optimization opportunities and pathways for growth. - Consultations on scaling your business with paid marketing: providing personalised consultations to enhance overall performance through actionable insights on marketing strategies. - Mentorship, guidance, and tailored training: I offer weekly mentorships or one-time trainings for in-house marketing teams, empowering them with expertise in Meta ads and digital marketing strategies. - Strategic paid media planning for brand launches: developing strategic paid media plans crafted specifically for new brand launches, ensuring maximum success and ROI. - Pre-acquisition evaluations for e-comm businesses: performing detailed assessments of existing businesses to evaluate their growth potential. Contact me to supercharge your business!
HttpoolMeta Client Solutions Manager
Dec. 2021 - Oct. 2023Lithuania- Consulting clients on scaling their business and increasing advertising budgets
- Resolving client issues in an efficient, tactful manner, supporting with the implementation of solutions that prevent future problems
- Providing regular proactive communication between clients and sales teams, providing strong team representation, and setting proper client expectations
- Onboarding new strategic business clients from the introduction of features to assistance with campaign creation and optimization
Kilo HealthProduct Lead
Mar. 2021 - Dec. 2021- Building a product from scratch, launching, and iterating it depending on the results.
- Planning tasks for developers.
- Planning CRO tests.
- Planning and overseeing all marketing activities (Facebook Ads, Google Ads, Email, SoMe, Influencers).
Kilo HealthBusiness Unit Facebook Team Lead
Jan. 2021 - Dec. 2021Lithuania- Managing team of performance marketing managers, creatives, and designers. - Creating and supporting new work processes and best practices.
- Planning team OKRs and ensuring their deliverability.
Kilo HealthPerformance Marketing Manager | Facebook Ads
Mar. 2020 - Dec. 2021Lithuania- Managing paid ad campaigns by conducting extensive market research, analysis and testing.
- Ensuring successful campaigns managing optimisation and budgets to be able to meet the predefined KPI’s.
- Optimizing campaigns across multiple channels to deliver the best return on investment.
- Identifying replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition. - Testing different value propositions and messages across different channels to find the best angle to introduce our product for each target group.
Filippo LoretiDigital Marketing Manager | Facebook & Google Ads
Jan. 2019 - Jan. 2020Lithuania- Growing digital acquisition and revenue by being directly responsible for driving traffic, conversion and ROAS for Facebook and Google paid acquisition channels.
- Planning, budgeting, forecasting and reporting paid media campaigns, offering quantitative and data-driven business recommendations.
- Working closely with creative, copywriting, CRM and digital product teams to ensure performance-driven creatives, well-converting landing pages and email flows. - Helping to ensure that Filippo Loreti maintains a constant level of optimization through performance analysis, A/B testing, customer segmentation and scaling best creatives to reach the stars.
WoltMarketing Manager | User acquisition & Brand Awareness
Jan. 2018 - Nov. 2018Lithuania- User acquisition: Acquiring new customers through small, medium and large campaigns in different channels, such as paid and organic social media, corporate and influencer partnerships, joint marketing with restaurants, etc. - Community management and social media presence: Connecting with potential customers through social media channels and newsletters as well as building online marketing partnerships with Wolt restaurants.
- Creative content: Creating fresh, honest and impactful messages that pull people in and make them relate with what Wolt stand for.
- Influencer partnerships: Building partnerships with key influencers and driving new customer acquisition through them.
WoltCommunity Operations Associate
Sep. 2017 - Dec. 2017Lithuania
TOTEM promoProject Manager | Account Manager
Mar. 2017 - Sep. 2017VilniusWorked in BTL (below the line) marketing agency, creating and implementing concepts/ ideas, real-life experiences and interactions focused on helping consumers experience a brand, form a stronger emotional connection between the brand and the customer, build loyalty or just invoke consumers impulsive intention to buy. Biggest clients: Huawei, LG, Topo Centras. www.totempromo.lt #btl #experientialmarketing #guerillamarketing #shoppermarketing #eventmarketing #egagement marketing #promotionalmarketing
TOTEM promoJunior Project Manager
May. 2016 - Jan. 2017
UAB "Urtilė"Marketing Manager
Aug. 2015 - May. 2016Developing "kaiptu.lt" brand. Mass production sales.
GauminaFreelance Web Developer
Jul. 2015 - May. 2016Knauf.lt editing
Avia Solutions Group ABIntern
Jul. 2015 - Aug. 2015Data manager
MB "Paletės baras"Co Owner
Jan. 2014 - Oct. 2016UtenaDirector
Utenos jaunimo reikalų tarybaMember
Oct. 2012 - Apr. 2015Member
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