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Work Background
Canadian Organic GrowersDirector of Marketing and Communications
Jan. 2020 - Dec. 2022Remote
North West RubberVice President of Marketing
Jan. 2017 - Dec. 2020Toronto, Canada AreaReinvented an established group of brands by creating industry-changing solutions.
• Designed, implemented and monitored marketing strategies that aligned with the companies overall long-term goals and contributed to its success. • Developed brand architecture for short and long term category strategy.
• Established a comprehensive brand strategy utilizing marketing materials; data analysis and superior brand marketing, to build brand awareness.
• Established metrics to monitor the success of each launched initiative.
Newell BrandsVice President of Marketing
Jan. 2016 - Dec. 2017Toronto, Canada AreaManaged and directed the enhancement and growth of the consumer brand portfolio, through consumer-driven marketing campaigns and an innovative new product pipeline.
• Led the strategy and plans for all national media and partnerships through creative PR strategies
• Conducted market analysis to identify challenges and opportunities for growth.
• Managed negotiations for all major contracts and agreements with key suppliers.
Fifteen64Head of Marketing and Business Development
Jan. 2015Toronto, Canada AreaA boutique marketing firm that works with clients of all sizes across various industries. Our breadth of experience expands over 25 years within retail, consumer packaged goods, building & commercial and specialty.
Jarden CorporationVice President of Marketing
Jan. 2008 - Dec. 2016Toronto, Canada AreaOversaw the development and execution of tactical marketing plans and programs to support sales and revenue objectives for current and long-term goals.
• Executed full brand strategy for six consumer brands within the portfolio. This included: website, social presence, print collateral, events and trade show plans and materials
• Developed strategic partnerships with all cross-functional teams such as: innovation, sales operations, communications, supply chain, manufacturing quality and quality compliance.
• Recommended measurement plans and conducted post-mortems on all marketing campaigns.
HD SupplyStore Planning
Jan. 2005 - Dec. 2008Toronto, Canada AreaResponsible for the Development and execution of merchandising strategies for branch locations in both Canada and the U.S. Drove the design and implementation of innovative programs for branch merchandising, visual presentation, in-branch signing, and new branch concept, layout and design
Woodbridge Display GroupOwner/President
Jan. 2000 - Dec. 2005Toronto, Canada AreaThe Woodbridge Display Group is a successful designer and manufacturer of complete display solutions. Our customers are predominately growth-oriented retail businesses with multiple and similarly appointed stores. Our business strategy is to focus on adding value to traditional product offerings by expanding the breadth of our products and services to offer our customers “one source solutions” to their display requirements from the initial concept and design stage through the manufacturing process and final installation.
Hudson's Bay CompanyDirector of Store Planning & Development
Jan. 1997 - Dec. 2000Toronto, Canada AreaCharged with the global responsibility of developing and implementing the conceptual and presentational vision of Zellers together with the fiscal and operational responsibility for new stores; renovations and expansions with a nation-wide annual capital budget of over $100 million.
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