M. Dunberg AgencySenior Consultant – Comms Strategy and Copywriting
Jan. 2013 - Jun. 2018Stockholm, SwedenSecond-in-command at an agency that created brand strategy, verbal identity and content for Sweden's biggest brands. Key achievements include:
• Co-creative lead for the global IKEA Catalogue in 2017 and 2018, managing a team of writers and conceptualising all storytelling in the catalogue. • Communications and content strategist at iZettle, working with product and design to strategically launch new products. • Senior copywriter for high-profile projects like: Volvo Cars’ and iZettle's new websites; iZettle product launches (Advance, Invoice and Inventory); launch of Nikon’s KeyMission cameras; seasonal catalogues for Daniel Wellington; web copy for Arket’s 2017 launch; and more.
• Producer on films for the 2017 IKEA Catalogue, working on-location in NYC, Greece and the Comoros Islands. Clients include: IKEA, iZettle, Volvo Cars, Nikon, Daniel Wellington, IKANO Group, H&M, Acast, J.Lindeberg, Lexington and more.