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Work Background
BombayworksSenior Digital Analyst
Aug. 2021Stockholm, Stockholm County, SwedenConsulting at Electrolux AB
ElectroluxAnalytics & Insights Consultant
Aug. 2021Stockholm, Stockholm County, Sweden• Data Analysis & audience insights to provide meaningful insights, visualization & presentation of those findings to various stakeholders in the organization using tools like Google Analytics, Contentsquare, Looker Studio, Hotjar
• Working with automated data pipelines. Support in definition ofrelevant KPI’s ensuring they address strategic focus.
• Addressing ad-hoc data analytics queries & custom reports requestsfrom different consumer engagement areas (33 countries, 94 domains)
• Help in improving consumer experience by finding solutions to challenges raised by consumers directly via VOC programs using tools like Qualtrics.
KlarnaSEO Consultant
Sep. 2019 - Apr. 2020Stockholm County, Sweden• Training different teams on SEO best practices.
• Keyword Analysis & Link building strategies.
• SEO Tech: Keeping the site structure clean, recommend improvement & fixes, Sitemaps audits.
Carnaby SolutionsDigital Analytics & SEO Specialist
Feb. 2019 - May. 2020Stockholm, Sweden• Data Analysis, data visualisation through creating effective & interactive dashboards & reporting & monitoring the different SEO KPI’s & organic channel’s performance.
• Generating off-site & on-site strategies to increase visibility & traffic.
• SEO Tech: Keeping the site structure clean, recommend improvement & fixes, Sitemaps audits.
• Training different teams on SEO best practices.
TietoDigital Analyst & CRO Intern
Oct. 2018 - Dec. 2018Stockholm, SwedenTieto, a leading Nordic software and services company with a global team of 15 000 employees in almost 20 countries. • Data analysis and audience insight using Google Analytics and reporting.
• Data visualization through creating effective & interactive dashboards for all the industry verticals & support functions.
• Helped the company define KPI's that both measures company success and improvement opportunities.
• Implementation of event & conversion tracking with Google Tag Manager.
• Digital Marketing -Helping the company to build brand awareness, increase loyalty, drive quality traffic.
EMG – Educations Media GroupWeb Analyst Intern
Mar. 2018 - May. 2018Stockholm, SwedenEMG is the market leader for education search worldwide, powering targeted search engines for everything from Undergrad, Postgrad and MBA programs to Professional Development and Corporate Training and Leisure Courses. EMG operates digital platforms for education search in 10 different countries with 19 national and two global websites. • Set up tracking & conversion dashboards for the International Sites.
• Analyzing & reviewing their 14 websites for better conversion.
• Event tracking in Google Tag Manager.
SHF CONSULTING ABResearcher/ Consultant
Oct. 2016 - Oct. 2017Stockholm, Stockholm County, SwedenEvaluate the digital presence for SHF Consulting & develop a strategy for growing the customer base in the international markets.
Developed an online marketing portal, a blog for SHF consulting using Wordpress & CSS.
Edited & created an e-book.
marcus evans GroupBusiness Development
Sep. 2015 - Mar. 2016Stockholm County, SwedenProviding valuable and niche focused industry insights to delegates worldwide and bringing B2B buyers and sellers together at conferences.
Extensive market research to identify qualified prospective clients through targeted research. Making effective telephone presentations to prospective clients, clearly communicating the revenue generation potential that attending our events will bring to their businesses Follow up on business opportunities from early to end phase of sales .
Reliance CommunicationsHead of Retention & Customer Loyalty (Maharashtra & Goa)
Aug. 2007 - Mar. 2010Pune Area, IndiaReliance Communications ( RCOM) is an offshoot of the Reliance group and is India's largest private, broadband & telecommunications company, with a global footprint. Core function was Revenue Growth, Churn Management, Customer Satisfaction Enhancement, Complaint Handling and Resolution & Collection and Business Profitability. Responsible for process improvement plans, efficient reporting and flow of information. Responsible for leading a team of customer retention executives. Managed, trained and developed the team ensuring the objectives were met, standards of professionalism maintained and excellent customer service provided. Conceptualization of customer loyalty programs and introduction of anti-churn activities to reduce churn and inactivity and ensure customer stickiness and delight. The initiatives drove up the retention rate by 30%.
Tata Docomo Business ServicesTeam Leader - Billing Disputes
Aug. 2000 - Nov. 2003Pune Area, IndiaTeam Leader Billing disputes, Maharashtra & Goa circle. Customer Service Executive, Nagpur, India April 2000- December 2002, formerly Hughes Telecom India limited. Billing dispute team leader / Analyst with significant progressive experience analyzing, reconciling, resolving disputes and collecting complex accounts. Exercised independent judgment in reviewing disputes and processing credits with authorization to approve and apply credits. Performed various collection related functions such as investigating delinquent accounts, arranging payment terms, sending collection letters as needed. Audited invoices prior to bill cycle to ensure accuracy and minimization of irregularities. Generated department wise error report for adjustment vouchers, sent to respective departments to enable them to check on process lapses & rectify. Effectively serviced the corporate accounts & escalating issues to the concerned dept. for satisfactory resolution. Maintained daily reports for installations, disconnections, conversion, termination & refunds. Manpower Management. Got certified as an internal auditor. Conducted the ISO 9001-2000 internal surveillance audits of all departments.
Motor & General Finance LtdFinance Executive
Jul. 1999 - Aug. 2000Nagpur Area, IndiaResponsible for handling the back office of the branch, which includes bank-related activities, maintaining the office accounts, Customer Support Service & other responsibilities related to proper functioning of the office.
CHOLAMANDALAM INVESTMENT AND FINANCE CO LTDBackoffice Administration
Apr. 1998 - Feb. 1999Nagpur Area, IndiaLooked after the administration of the branch, which included Management of office accounts, documentation of hire purchase / lease agreements & fixed deposits.
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