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Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Network Power<100 people
Roles
💰100%
Investor & VC
🔥100%
Startup Founder
💸100%
Marketing
Geos
🇧🇬100%
Bulgaria
Work Background
ReicaFounder
Jun. 2023Napoli, Campania, Italia
Growth MarketingFounder
Nov. 2021Napoli, Campania, ItaliaGrowth Marketing is a data-driven marketing agency with many published wins. Through paid advertising, matrix experimentations tests, multi-channel marketing automation, and conversion rate optimization, we accelerate the growth of our 50+ clients of their online sales. We focus heavily on beautiful, high-converting user experiences that allow us to hit client goals at record speed. Simply put, we can squeeze more ROI into your marketing channels because we always experiment with better ways to get things done. Plug-in growth squads behind some of the fastest-growing brands in Consumer, Fashion, Beauty and Cosmetics. Simply put, we're on a mission to grow companies, one click at a time.
FreelanceGrowth Consultant
Jun. 2019Napoli, Campania, ItaliaI help Companies to Uplift E-Commerce Sales using Data Mining, CRO, Advanced Marketing Automation and Sales Funnels that works - Hyper Personalization
FiloBluProduct Manager & CRO
Jul. 2018 - Jun. 2019Napoli, ItaliaI was the person in charge for creating a marketing data-driven architecture. Thanks the strong Google partnership I was the person in charge to create new marketing architecture using Google Cloud infrastructure (an hybrid Customer Data Platform): the main goal was aggregate customer's behavior, demographic and others 3rd party datas into a BigQuery where, using machine learning algorithms, we extract the mains kpi such as Lifetime Value (LTV or CLV), purchase prediction insights, and an intelligent customer segmentations based on RFM analysis. Through activation phase, using Google API's, I connected different products in order to create the last part of the infrastructure lifecycle through marketing automation products (AI Based). I was chosen by the board of directors to directing ecommerce growth for the most important Brands. I have had the opportunity to work deeper analyzing different kind of business, solving issues about pitfalls on customer journey (on e-commerce). I dealt with other managers, helping to solve CRO and marketing issues analyzing quantitative and qualitative datas. Clients managed:
Collistar
Riso Scotti & Aantares
Obag
Elisabetta Franchi
Equiline
Zanellato
Moleskine
Santoni
Riva
Lotto
Antony Morato
That's Amore ItalyFounder / Product Manager
Oct. 2016 - May. 2018Napoli, ItaliaThe Challenge: a startup company for selling handcrafted, unique Italian products. The company aims to sell in Europe the italian excellence shoes, bags and clothes. The Solution: we conducted a user research and created ecommerce for only selected best italian artisans. I manage and create the ecommerce platform using a local and remote team; I created the marketing strategy and managed activities for the launch. Goal achieved:
MVP
Market fit
ReguardFounder / Product Manager
Jan. 2016 - Mar. 2018Napoli, ItaliaThe Challenge: a startup company that allows the franchisor to create, organize and schedule social contents to communicate with local customers and between the local retailer and the franchisor. The Solution: in order to create the MVP we started a user research through scheduling calls and meeting interviews with italian franchisors (our potential customers) in order to understand the pains and gains. I have analyzed all datas and created the business model canvas for the startup and designed the MVP. I have developed user stories with BUC priority, creating backlogs that led to the successful development in line with the needs of the market. In the product core is developed a machine learning algorithm for a better understanding of what is the best content to suggest for local retailers and alert in some cases. Goal achieved:
MVP
re.work coworking spaceAssociate Founder
Mar. 2014 - Oct. 2016Napoli, ItaliaIt's the first coworking in the city's center. It was born for being a large platform outside national borders creating digital connections, where digital freelancers and small companies working togheter. The knowledge and the wellbeing was put in the center of our attention and high events' impacting too, such as: Google Developers Group, Behance Meetup, Intel, Startup Pitch for VC and a tons of local meetups.
HubstratFounding Member / CTO
Mar. 2013 - Jun. 2018Napoli, ItaliaI was one of the two founding members; we have shape a strong team on site and thanks to remote freelance with vertical skills, made us able to grow increasing revenue by 30% year over year. I crafted digital marketing strategies, using a product methodology (Business Model Canvas) delivering a more profitable and content based strategy. I have had the opportunity to build and handle heterogeneous teams and working of 20 people on site, working with some interesting italian startups and big italian companies above 30 millions. Clients managed:
Pepsico Co
Hitachi Rail Italy
Amodio Group
Primo Taglio
Aran World
Aran Cucine
Newform
Bioviiix
Emintad
Autouno
Ditron
DeRevSoftware Web Developer
Jan. 2013 - Jun. 2013Napoli, Italia
VolumeetFreeelance - Realtime Software Engineer / Chat Messaging Internal System
Nov. 2012 - Feb. 2013Naples Area, ItalyThe Challange: create for the startup an internal chat based on real time events. The solutions: I create and develop the entire chat from the bottom using nodejs, redis and mongo. It was a sort of early MEAN stack. Goal achieved:
- analyze the platform restrictions
- analyze and deliver a strong security encryption to avoid system breach
- integrations with pre-existent platform Technology used: expressJS, socket.io, underscore, redis, mongo, crypto
FRISK LABS s.a.s.Freelance - Software Web Developer
Sep. 2011 - Jun. 2012Napoli, ItaliaCreate and deliver corporate websites.
PicturaFreelance - Software Web Developer
Jan. 2011 - Dec. 2011NapoliCreate and deliver corporate websites.
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