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Work Background
Aphrozone PhilippinesBranding Director
Nov. 2023Mandaluyong, National Capital Region, PhilippinesResponsible for developing and executing the brand narrative across core product lines and establishing a strong emotional connection with the target consumers. Designing a unique corporate launching that positions the company as the innovative member of the internal conglomerate.
DTC Promos Inc. Chairman/CEO & Head of Creatives & Marketing
Jun. 2011Makati, National Capital Region, PhilippinesDTC is the leading events & activations agency behind record-breaking projects like Close Up Whattamouth! (GWR "Largest Photo Mosaic" in a billboard that was unveiled in the middle of Edsa using the MRT as viewing deck participated in by the PAF 505 Search & Rescue Team and capped with the first fireworks display by La Mancha; the Rexona Xtreme (first-ever billboard stunt show cum rock concert with the NCRPO Director ziplining across the Pasig River to open the show! and Christmasterpiece: Bayanihang Pasko (first-ever Inter-Town/City Christmas Landmark-Making Contest to launch the new packaging of Lady's Choice), "Makulay ang Buhay sa Sinabawang Gulay" for Knorr and the MOA Opening among many others! DTC has also organized over 300 corporate events plus MMA and Pro Muaythai fights. Recently, DTC has launched "Finishing Well", a fully integrated Memorial Events Management service for those who wish to celebrate a loved one's passing in a memorable, flawless way done by events professionals anywhere in the country either live, virtual or hybrid.
DTC Promos, Inc.Chairman|CEO & Head of Creatives & Marketing
Jun. 2011Makati, National Capital Region, PhilippinesVisioning and corporate direction/strategies.
Creative strategies for activations and events.
Supervises the creative group.
Community relations and industry linkages.
DTC Promos Inc.Chairman/CEO & Head of Creatives & Marketing
Jun. 2011Makati, National Capital Region, PhilippinesDTC is the leading events & activations agency behind record-breaking projects like Close Up Whattamouth! (GWR "Largest Photo Mosaic" in a billboard that was unveiled in the middle of Edsa using the MRT as viewing deck participated in by the PAF 505 Search & Rescue Team and capped with the first fireworks display by La Mancha; the Rexona Xtreme (first-ever billboard stunt show cum rock concert with the NCRPO Director ziplining across the Pasig River to open the show! and Christmasterpiece: Bayanihang Pasko (first-ever Inter-Town/City Christmas Landmark-Making Contest to launch the new packaging of Lady's Choice), "Makulay ang Buhay sa Sinabawang Gulay" for Knorr and the MOA Opening among many others! DTC has also organized over 300 corporate events plus MMA and Pro Muaythai fights. Recently, DTC has launched "Finishing Well", a fully integrated Memorial Events Management service for those who wish to celebrate a loved one's passing in a memorable, flawless way done by events professionals anywhere in the country either live, virtual or hybrid.
Creative Enterprises Management GroupChief Executive Officer
Nov. 2002 - May. 2010Makati, National Capital Region, Philippines
Leo Burnett ManilaEvents & Sports Marketing Director
Sep. 1998 - Nov. 2001Makati, National Capital Region, Philippines
CEMG, Inc.Executive Producer
Aug. 1997 - Aug. 1998Makati, National Capital Region, Philippines
Games Unlimited IncManaging Director
Jun. 1995 - Jun. 1997Makati, National Capital Region, PhilippinesIntroduced to the country the first-ever Strike-Only MMA Fight Show, "Mano-Mano" and successfully launched Cali 10 in the Philippine market via a televised proprietary program, "PowerGames: Battle of the Gyms participated in by top fitness clubs including celebrity members.
Basic/Foote, Cone & BeldingHead Of Corporate Communications & Sports Marketing Director
Nov. 1987 - May. 1995Makati, National Capital Region, PhilippinesSuccessfully marketed and staged the RP-Sweden Davis Cup Tie; effectively coordinated and recruited top talents for the Basic Ad School; organized the corporate sports team and designed the strategy that resulted in our team's domination of the industry annual sports events; founded the Basic Ad chorale
McCann WorldgroupSenior Copywriter
Oct. 1986 - Nov. 1987Makati, National Capital Region, PhilippinesWrote award-winning campaigns for Gillette and Del Monte; conceptualized the pioneering interactive reality tv show, "Mr. Pogi" that successfully remade an old brand's image into a cool youth-centric product.
BASIC ADVERTISINGAccount Manager/Copywriter
Aug. 1984 - Oct. 1986Makati, National Capital Region, PhilippinesWrote award-winning campaigns for DBP, PLDT and Mitusibishi; wrote the agency's position paper on various industry issues; represented the agency at the 4-A's Events Committee; received the 4-A's Chairman's Service Award; edited the company newsletter
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