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Work Background
Flutter Central & Eastern EuropeProduct Manager
May. 2023Tbilisi, Georgia• Developing and implementing the product vision, strategy, and roadmap for analytics products
• Collaborating with cross-functional teams to gather requirements and align product development with business objectives
• Leading the end-to-end product development lifecycle, including product discovery, user research, prototyping, testing, and iterative improvements
• Designing and delivering analytics solutions that address customer needs, improve decision-making, and drive business outcomes
• Utilizing data analysis techniques to identify trends, patterns, and insights, and translating them into actionable recommendations for product enhancements
• Creating and maintaining a product roadmap that aligns with customer requirements, market trends, and business goals.
• Conducting market research and competitive analysis to identify market trends, customer needs, and potential product differentiators
• Planning and executing product launches, including developing go-to-market strategies, creating marketing collateral, and coordinating with various teams
• Tracking and analyzing key product metrics, user engagement, and customer feedback to drive continuous improvement and optimize product performance
• Mentoring and managing the teams of product managers and product researchers, providing guidance, feedback, and fostering a collaborative work environment.
Flutter InternationalCX Product Owner
Apr. 2022 - Jun. 2023Tbilisi, Georgia• Developed the product strategy for CX platform
• Defined and own the product vision
• Outlined what success looks like for the CX platform as a product in terms of objectives and success metrics
• Managed product roadmap and prioritize initiatives
• Leaded discovery and delivery phases for objectives and initiatives
• Worked very closely with stakeholders on new ideas to facilitate the discovery process
• Performed as a link between the business and the
development team
• Utilized data and customer research to form hypotheses about new features that will stimulate growth.
• Collaborated with other Product managers & UI/UX
designers and development to rapidly prototype new ideas
• Defined and analyzed metrics that inform the success of products and tests
• Removed barriers, gain alignment and generally make things happen
adjarabet.comMarTech Product Owner
Jun. 2021 - Mar. 2022Tbilisi, Georgia• Collaborated effectively with a wide range of stakeholders to Identify/set business issues and opportunities to support our OKR, and the best adoption of products
• Solved complex business and customer problems by conducting discovery workshops with business teams, and building with team, solutions to be implemented on the communications platform
• Managed the product roadmap, and established the vision and the product value proposition with the Head of Product
• Managed communications across the board: showcased the product to product leadership and key stakeholders effectively
• Prioritized the product backlog
• Participated in the improvement of the team's Velocity and Delivery processes
4safetyCo Managing Partner | Marketing Director
Oct. 2020 - Feb. 2022Tbilisi, Georgia• Working with all members of the team to plan digital transformation process;
• Involved in all aspects of the development life cycle, including architecture, development, testing, training, implementation and support of IT systems;
• Using core capabilities around business consulting, project management and delivery, understanding business and digital strategy to align delivery with the business objectives
• Identifying and recommending opportunities to improve work processes
• Creating and maintaining project documentation such as estimates, project plans, proposals, statements of work, status reports (internal and external), change requests, functional specifications, etc
• Following Project Management Standards: Manage organizational demand/capacity view and resource assignments. Manage and escalate risks/issues/decisions/change requests.
MarkFreelance Digital Project Manager
Jan. 2020 - Dec. 2021Tbilisi, Georgia• Responsible for taking ownership of multiple projects from pitch to sign-off;
• Managing projects successfully with various design team disciplines and workstreams;
• Preparing, maintaining and communicating project management artifacts;
• Collaborating with Account to deliver accurate Scopes of Work for client review/approval;
EXOTOURProduct Manager
Oct. 2018 - Apr. 2020Tbilisi, Georgia• Worked on a new product creating process, developed the conceptions of branding and naming, created potential partners data-base, surveyed the market and detected the relevant niche segment;
• Managed entire product life cycle, starting with strategic planing;
• Utilised customer data to initiate development of new products;
• Maintained product vision though updates and revisions;
BELLE MAISONDigital Marketing Manager
Oct. 2018 - Jan. 2020Tbilisi, Georgia• Developed, implemented, and managed digital marketing campaigns that promote the products and services of a company.
• Enhanced brand awareness in the digital space. • Managed regular tracking of new digital marketing trends and ensured that the brand is in front of the industry developments.
• Execute social media efforts to improve KPIs, likes, shares, stories, etc.
• Managed to drive website traffic and acquire leads.
• Provided measurements of site traffic, identification and evaluations of new digital technologies and optimized marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
BELLE MAISONMarketing Manager
Apr. 2018 - Oct. 2018Tbilisi, Georgia• Developed a marketing communications plan including strategy, goals, budget and tactics • Developed media relations strategy, seeking high-level placements in print and online media;
• Effectively managed email marketing;
• Conducting effective campaigns in integrated communication channels, the level of customer activity / involvement on the company's digital platforms is steadily increasing by 80-90%, while the average monthly turnover has grown by 15%;
NetikoBusiness Development Manager
Apr. 2016 - Mar. 2018Tbilisi, Georgia• Ensured that new and old clients will grow into loyal customer base;
• Developed sales, marketing plans and the strategy for the next 5 years;
• Reviewed constantly the customer feedback and then suggested ways to improve process and service levels.
• Introduced the practice of receiving customer reviews (Hotjar) and periodical surveys (Typeform), on the basis of which I developed and suggested the steering group ways to improve processes and services;
• Successfully managed internal projects and achieved project scheduled goals;
• Directly led the operational team of 5-6 people
Creative InitiativesPublic Relations Coordinator
Apr. 2016 - Jul. 2016Tbilisi, Georgia• Developed a communication strategy for the Creative Business Cup project;
• Created and implemented social media accounts for the above mentioned project;
• Created a base of potential stakeholders.
Originali GroupMarketing Director
Feb. 2016 - Apr. 2016Tbilisi, Georgia• Led the company rebranding process with the appropriate team, developed a brand book; • Planned and organized a new branch opening event with appropriate coverage in media; • Developed a short and long term marketing strategies; • Developed and implemented a customer feedback system, on the basis of which, I gave recommendations to the service manager and chef, for improving the product and service.
EXOTOURB2B Partnership Manager
Dec. 2012 - Feb. 2016Tbilisi, Georgia• Created an electronic database of B2B partners; • Developed and implemented a new system of relationships with partners, on the basis of which we optimized work processes and, as a result, increased the permeability of the organization by 30% (the number of accepted and executed orders / tours) by 30% with the same human resources; • Constantly studied the market to find new partners and establish fruitful bilateral relations with them (during this time we established contacts and actively developed the Arabian tourist market); • Led the project of creating a company website (started by my own initiative); I was involved in the development stage (the creation of technical tasks and communication with the developer), as well as at the content development (creation and placement of photo content and tour packages) level.
Financial Company P&L GroupCustomer Service Manager
Apr. 2012 - Dec. 2012Tbilisi, Georgia• Provide customer support and service monitoring; • Constantly cared about the work of the company’s service and its improvement; • Managed recruitment process; • Trained and coached new employees.
NGO New People GenerationDeputy Director
Sep. 2010 - Jun. 2012Tbilisi, Georgia• Developed the strategic plans and goals of the organization; • Worked on grant projects and received funding for a regional project in Borjomi (Civic School; duration - 4 months); • Developed and implemented recruiting project;
NGO New People GenerationProject Manager
Oct. 2009 - Dec. 2010Tbilisi, GeorgiaGuided the full life cycle of the projects, from brainstorming to a new idea, to developing future recommendations. • Project “Civil School - Borjomi” (09.2010 – 12.2010); • Project “New wave of Generation” (09.2007 – 05.2009); • Project “The Way To Success” - (10.2009 – 11.2009);
NGO New People GenerationPublic Relations Manager | Event Coordinator
Apr. 2009 - Oct. 2009Tbilisi, Georgia• Managed the internal and external communication channels. • Implemented a number of events: scheduled monthly conferences, weekly meetings, promo events of new projects and opening/closing ceremonies; • Worked on finding sponsors and partners for the events; • Guided the process of involving the company in interesting events planned by other representatives of the industry;
Marketing Research Center of Tbilisi State UniversitySurveyor
Sep. 2008 - May. 2009Tbilisi, GeorgiaParticipated in all stages of the qualitative and quantitative research, starting with the preparation of the questionnaire and ending with the evaluation of the results of the study (SPSS);
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