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Network Power<100 people
Roles
👍100%
Sales & BizDev
🧨100%
Consulting
💰50%
Investor & VC
Geos
🇦🇺50%
Australia
Work Background
ESTO GroupChief Marketing Officer
Aug. 2021Tallinn, Harjumaa, Estonia
Estonian Business SchoolLecturer in Marketing
Sep. 2020 - Nov. 2022Tallinn, Harjumaa, Estonia
Estonian Business SchoolSecond lecturer in Marketing
Feb. 2020 - Sep. 2020Estonia
Doodle&Sketch International Art Education ProjectDigital & Offline Marketing Team Lead
Apr. 2016 - Dec. 2020Saint Petersburg, Russian FederationDoodle&Sketch is a trendsetting Russian online art education platform, operating worldwide. I was leading the marketing team of 4 people that was taking care of both digital and offline marketing. Operational team: 12 people
Teachers team: >100 people Main achievements:
• Developed and implemented the unique subscription business model with extra functionality that increased revenue by +167% as a result of 6 months after launch
• Developed and implemented the long-term marketing strategy that caused the stable growth of profit +36% annually
• Optimised the marketing department work, enlarge the number of marketing channels that increased the SEO results, led to new partnerships, and increased sales by +23% already two months after implementation Main responsibilities:
• Continuous analysis of international art education market, determination of trends, positioning, and main strategies of the competitors
• Creation & continuous revision of short-term and long-term Marketing, SMM & PR strategy for Doodle&Sketch
• Control and implementation of the general website design concept, positioning, mission, brand voice
• Competitor analysis, customer analysis, customer acquisition
• Monitoring the main marketing metrics, developing quick tactics, reporting the results
• Establishment & continuous revision of the financial model for the educational platform (scheme of payments for teachers, study terms for students)
• Creation of reports for company use and future analysis
TransasSenior Manager Strategic Marketing (fully in English, reporting to Hamburg)
Feb. 2014 - Mar. 2016St Petersburg, St Petersburg City, RussiaIn 2014 after 20 years of successful work Transas Technologies (a chain of Transas company that produces, sells, and manages Transas Marine Simulators) opened a new department - Marketing Department and was in need of a Strategic Marketer who would establish, develop and organize the work from the very beginning. Main responsibilities of mine:
• Accumulation of all marketing data from the last 20 years systematize information,
• Development a new internal scheme for collecting marketing data for all departments of the company
• Marketing analysis of international marine simulators market, identifying development trends, identifying competitors, collecting statistics, commercial data
• Writing reports about each competitor and their comparison with detailed and reasoned recommendations for Transas company
• Permanent in-depth analysis of competitors' activities with subsequent recommendations for further actions of the company,
• Establishment of a dynamic updatable model for calculating the monthly savings of marine simulators for the "Operational Planning" Department
• Data collection and creation of the corporate reference sheet with main implemented projects
• Creation of the detailed database and dynamic graphic model of all Transas marine simulator installations for the last 20 years
• Analysis of the benefits of the company's investments in third-party projects, writing reports with recommendations Reported directly to Executive Director.
All working processes, report,s and communications were in English. At the beginning of 2015, after company's big reorganization, Transas Hamburg (Germany) was chosen as the Main Marketing Department and merged with the Marketing Department in Saint-Petersburg (Russia). The Head of the International Marketing Department was appointed. From that time I reported directly to him.
GetUp!Marketing and Design Specialist
Oct. 2013 - Feb. 2014Saint Petersburg, Russian FederationStart-up company established in Saint-Petersburg, Russia.
GetUp! was the a new social network created with the purpose to manage and help
people to find a partner/company for common activities. Main responsibilities:
• To analyse international social networks market, define trends, positioning, main strategies of each social network. Find network with the common idea, make SWOT analysis of them
• Create marketing strategy for the GetUp! social network
• Create general design concept, positioning, mission
• Establish SMM strategy, monitor the implementation Reported directly to CEO/Founder
KNAUFPR & Advertising Manager
Dec. 2012 - Nov. 2013Saint Petersburg, Russian Federation• Creating PR campaigns for distributors and customers: from idea to realisation and results analysis
• Marketing analysis of competitors and their PR campaigns
• Working close with designers and printing companies on the establishment of promotional materials
• Organization and control of placement of advertising layouts, advertising and POS-materials in the media, retail outlets, exhibitions, etc.;
• Search counterparties, budgeting activities, control the document flow;
• Development of concepts, coordination, organisation of exhibitions, events for customers and dealers; Reported directly to the Head of Marketing&PR Department
Decision Marketing AgencySenior Project Manager
Sep. 2011 - Dec. 2012Saint Petersburg, Russian Federation• Marketing research of World Domestic Electronics Market: volume, trends, main players, their marketing and development strategies, SWOT analysis of each player with the following recommendations for the customer. Customer: RIC electronics (electronic shops chain in Russia). • Marketing research of Cement Market in Russia. Customer: Foreign & Russian Companies. • Marketing research of the main world trends of outside town streets cleaning technologies. Accumulating & analysing European countries (especially Scandinavian countries) experience with the following conclusions, SWOT analysis and recommendations for outside town streets cleaning in Saint-Petersburg. Customer: Saint-Petersburg government • Marketing research of pure drinking water market in Russia • Drawing up survey samples, creating methodology of focus groups and survey questionnaires.
• Managing inside and outside surveys, managing the team work of interviewers • Writing analytical reports and creating presentations (in English and in Russian language)
• Carrying on negotiations with customers and contractors.
• Working up interviews Reports directly to the Executive Director
Decision Marketing AgencyProject manager assistant
Mar. 2010 - Aug. 2010Saint-Petersburg, Russia• Marketing research of Telecommunication & Internet in Nicaragua. Customer: Yota 4G.
• Marketing research of Cement Market in Russia. Customer: Foreign & Russian Companies.
• Writing analytical reports and creating presentations (in English and in Russian language)
• Carrying on negotiations with customers and contractors.
• Taking part in drawing up interview samples.
• Working up interviews.
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