GBelfioriStrategic Marketing Consultant & Chief Operating Officer
Sep. 2020 - Aug. 2023Rome, Latium, ItalySolenica, Inc.
Took the company from hardware prototype to market.
Fulfilled 1300 beta test units, globally. My responsibilities spanned the whole breadth of business functions:
Launched a new Brand. Planned, developed and executed full branding & marketing toolbox. Set pricing and distribution strategies. Worked with the engineering team to acquire insight from the beta test and create a product development roadmap. Responsibilities also included: setting up the supply chain, managing invoicing and bookkeeping, hiring, sourcing & managing vendors.