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Work Background
GBelfioriStrategic Marketing Consultant
Sep. 2020Helping scale-up businesses define and achieve their growth objectives.
GBelfioriStrategic Marketing Consultant & Chief Operating Officer
Sep. 2020 - Aug. 2023Rome, Latium, ItalySolenica, Inc.
Took the company from hardware prototype to market.
Fulfilled 1300 beta test units, globally. My responsibilities spanned the whole breadth of business functions:
Launched a new Brand. Planned, developed and executed full branding & marketing toolbox. Set pricing and distribution strategies. Worked with the engineering team to acquire insight from the beta test and create a product development roadmap. Responsibilities also included: setting up the supply chain, managing invoicing and bookkeeping, hiring, sourcing & managing vendors.
Dentsu Aegis NetworkStrategy Director - P&G Italy
Oct. 2018 - Feb. 2020Rome Area, ItalyOverseeing a full end-2-end team of 5 Planners & Schedulers on ShaveCare, Hair Removal, Pharma and Scaled Programs.
Dentsu Aegis NetworkAssociate Director - P&G Southern Europe
Jul. 2017 - Sep. 2018Rome Area, ItalyWorking across Grooming and Pharma Delivering a coherent strategic Brand direction across the cluster, managing a team of 5, across 3 countries, to efficiently deliver on the implementation of the vision, as demonstrated by the step-change approvals of Gillette & Braun's new communication strategies. Driving knowledge sharing across countries and Brands to deliver on business and ommunication objectives in the most effective and efficient way. Acting as single point of contact for P&G, having in-depth knowledge of each Brand/Country combination and pulling/allocating relevant resources when required.
Dentsu Aegis NetworkAssociate Director- P&G Italy
Mar. 2015 - Jun. 2017Rome Area, ItalyWorked on Fabric, Home, Pharma and Hair Removal Able to seamlessly hit the ground running adapting to a new market and work culture within weeks as demonstrated by the positive feedback received by the client during the first full agency appraisal 5 months after my arrival. Proactive in instilling new strategic thinking to colleagues and client alike as demonstrated by the successful deployment of the Native Advertising project. Effective in managing a demanding client and internal team, liaising among departments to deliver with excellence.
Starcom MediaVest GroupAccount Manager - P&G Planning
Apr. 2013 - Mar. 2015London, United KingdomWorked on Fabric & Pet Care:
Ariel; Bold; Lenor; Fairy; Daz; Iams; Eukanuba
& Team Innovation Distilled briefs and challenged assumptions to deliver solutions to business challenges as demonstrated with the successful launch of Ariel 3in1 pods. Coordinated multi-agency brief responses and secure client buy in with enthusiasm as demonstrated by leading Fairy Non Bio to a Media first with Yahoo! and Spotify. Offered new solutions to support the brand’s growth as demonstrated by the use of gaming with Bold 2 in 1.
Starcom MediaVest GroupSenior Account Executive - P&G Planning
May. 2012 - Apr. 2013London, United KingdomWorked on:
Oral B; Pampers; Clearblue; Vicks; Pringles Acted several months without a manager and ensured the lack of resource was compensated by a smooth running of the account RESEARCH: provided insights to guide media recommendations as demonstrated by Oral B’s partnership with The Guardian. DILIGENCE: kept abreast of all compliances required on the account, including ownership and optimisation of the P&G share of voice report distributed to all the Brand teams.
Starcom MediaVest GroupAccount Executive - P&G Planning
Mar. 2011 - Apr. 2012London, United KingdomChallenged with providing insights to assist the manager as demonstrated by the implementation of a data-driven POS OOH campaign on Pampers. Aided in all aspects of running the account, including all competitive reporting.
Samuel BruceAccount Manager
Aug. 2007 - Jan. 2009London, United KingdomBuilt a new department within this office furniture manufacturer and dealership to cater to the architectural community, having generated and contacted a list of over 200 key contacts among London’s most prestigious practices. Coordinated marketing activities to build brand awareness, including traditional cold calling and direct marketing. Maintained relationships with an existing clientele base, project managing ongoing furniture fit-out schemes and providing continuous “day 2” services. Most notable project awarded - John Thompson & Partners. Major supplier for the new offices of this important architect in Clerkenwell, London.
Creative Office PavilionAccount Executive
Oct. 2005 - Jul. 2006Greater Boston AreaHandled an existing clientele base for this leading office furniture dealer, time managing among new business development and heading project teams to deliver ongoing fit-out plans. Project managed the creation of space plans and the logistic management of office spaces. Accountable for timely delivery, hence coordinating delivery schedules of several manufacturers to the client.
ILLVA di SaronnoAssistant Brand Manager Intern
Jun. 2004 - Jul. 2004Assisted in creating integrated promotional campaigns for selected brands in ILLVA’s portfolio. Including the world famous amaretto Di Saronno. Analyzed market data and actively participated in the marketing plan for a repositioning strategy of the “Artic” vodka brand. Collected and reviewed information on the spirits and liquor industry in Italy. Then presented findings and strategic recommendations to the brand managers.
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