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Work Background
Coeliac AustraliaChief Executive Officer
Sep. 2022 - Dec. 2023Sydney, New South Wales, AustraliaCoeliac Australia is a membership-based organisation whose purpose is to enhance the lives of Australians with coeliac disease and related conditions whilst we drive the search for the prevention and cure for coeliac disease. As the leading national registered charity offering membership, support and credible information services to Australians with coeliac disease and associated conditions requiring a gluten-free diet CA strive to: * Drive the national research agenda in partnership with lead researchers and institutions
* Link people with coeliac disease to information, education and support where and when they need it
* Advocate to the international community, federal government, health professionals, food industry and business for health initiatives
* Ensure a financially sustainable future for the organisation. Key achievements:
* Development and implementation of a new strategic direction/plan and revised organisational structure * Streamlining of core business activities to promote a more profitable and sustainable organisation - within the first 9 months of my tenure turning the business around from a six-figure deficit to profit by end of financial year
* Increased overall employee engagement score to 90% with 81 % participation rate
* Linked CA's awareness campaign to International Coeliac Awareness Day for the first time, with a special focus on increasing testing and diagnosis rates in children - increasing audience reach from approx. 2m to over 20m gaining strong media coverage across TV, radio and print
* Implementation of an integrated content strategy across the business resulting in improved design, user experience and quality of content across all communications channels.
* Led the project to determine the health economic data for coeliac disease in Australia with PwC
Bondi Beach CottageBoard Chair
Apr. 2021Bondi, New South Wales, AustraliaBondi Beach Cottage Inc. (the Cottage) is a not for profit community organisation, established in 1984 and based in Bondi. It provides for a range of family services, as well as an occasional childcare facility catering for up to 20 children, a number of which are for clients of family services. The Cottage works collaboratively with several local communities, especially Waverley, Randwick and Woollahra, responding to the needs and demands from the community. The services provided at the Cottage are not only for low income people, but a service that facilitates access and equity in service delivery with a particular focus on people experiencing domestic and family violence.
Surf Life Saving AustraliaGeneral Manager Business Development & Communications
Apr. 2016 - Oct. 2019Reporting to the CEO, this role has primary responsibility to maintain and grow sustained revenue for, and positioning of, SLSA. This is achieved through strategic and operational leadership, management of the portfolio and cross functional engagement to achieve results. Focus and responsibility includes: * Delivery of business opportunities through partnerships, licensing, new business opportunities, government engagement, technology and innovation. * Coordination, ongoing integration and delivery of fundraising activities * Positive brand positioning and protection through marketing, PR and multi-channel communications (internal and external). * Internal and external communication strategy and delivery to achieve results and influence cultural engagement and change Key achievements include:
* Re-negotiating all partnership contracts resulting in $46 million in on-going funding for Surf Life Saving
* Successful negotiation of the first major national partnership for SLSA in 14 years
* Significant expansion of the licensing program to double revenue
* Development and implementation of 5-year national public safety campaign - The Myths about Rips and The Think LIne * Doubling of social media audiences across website, Facebook, Instagram and Twitter
* Significant increase in audience across livestream channel for national sports events including international audiences
Children's Hospital Foundations AustraliaNational Director
Nov. 2012 - Sep. 2014Sydney, AustraliaLeading the national fundraising partnership of the five major children's hospital foundations from around Australia - Sydney Children's Hospital Foundation NSW, Children's Hospital Foundation QLD, Royal Children's Hospital Foundation VIC, Women's and Children's Hospital Foundation SA and Perth Children's Hospital Foundation WA. * Lead the organization through a significant re-strategization process.
* Achieved a doubling of recurrent revenue within a 12-month period.
* Tripled the number of major national corporate partners
* Reduced the cost of fundraising from 24% to 15%
Tak TentFounder and Director
Jul. 2006Sydney, AustraliaTak Tent provides advisory and consulting skills to build better businesses through partnership, leveraging brands and building reputations. Current clients include:
* The Brande Group - Business Development Strategy
* Bondi Surf Bathers' Life Saving Club - Capital Fundraising Strategy
* Grant'd - Business Strategy, Funding & Growth Plan strategy project support * Life Saving Victoria - Partnership Strategy & Business Development
* Sydney Children's Hospitals Foundation - $60m Capital Campaign Lead
* Walkers Moving & Storage - Business Strategy & Development, Change Management, Brand & Marketing Strategy Other key clients have included:
* Kimberly-Clark Australia & New Zealand - CSR Strategy Development & Implementation
* Crown Resorts - NFP Partnership Advice
* AMP Foundation - Tomorrow Fund project support - Strategy planning, development and implementation
- Program design, implementation and day-to-day running
- Strategising and leveraging multi-brand marketing and corporate reputation
- Employee engagement
- Measurement and reporting
- Disaster response
WestpacNational Manager Community Involvement
Feb. 2003 - Jun. 2006To ensure Westpac achieved its organisational community vision to be a good corporate citizen and become the number one company in Australia for contribution to the community - by improving staff morale and community brand perception. - Develop strategy and implement Westpac's Staff Community Involvement Program (25,000 staff)
- Leverage national community partnerships and campaigns at national, state and local levels
- Manage a team of Community Managers across the country 2004-2005 The Star City Community Spirit Awards - Judge “Fiona is one of the leaders in the field of CSR and community involvement. She was a key supporter of a number of our projects and displayed a level of knowledge, insight and best practice not seen in others within the same field.”
Kathryn Franco, former Partnerships Manager at the Centre for Volunteering and Volunteering NSW
Westpac Institutional BankProject Manager & Client Manager
Jan. 1999 - Jan. 2003Sydney, AustraliaResponsible for the development, monitoring and implementation of transactional banking solutions across the institutional and retail bank. Provision of sales and after sales support to Institutional banking customers, with key accountabilities including:
- Relationship development and retention
- Revenue retention and growth
- Risk Management
- Service Quality
Department of Foreign Affairs and TradeSenior Manager - AusAID
Feb. 1996 - Jan. 1999Canberra, AustraliaProvision of support and advice to the Minister for Foreign Affairs, Director General and AusAID Senior Executive on issues relating to AusAID's $1.43 billion budget and international aid. Key accountabilities included:
- Strategic responsibility for the aid budget over 3 consecutive federal budgets
- Formulation and provision of policy advice on issues relating to the procurement of consultancy services for the overseas aid program.
- Contract management for the largest overseas aid contracts across Indonesia and Papua New Guinea
- Strategy development, implementation and project management on a range of activities in the Papua New Guinea and Vietnam programs
Federal Department of Administrative ServicesManager International Development
Mar. 1994 - Feb. 1996Canberra, AustraliaProvision of advice on international issues, management of DAS' International Section, analysis, strategy formulation, development DAS' international marketing and project priorities and promotion of DAS' capabilities both domestically and internationally. Senior government representative responsible for the 'Guest of Government' tours of Indonesia's Vice-President and Minister for Science & Technology.
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