Marc Bessem - Bus Dev Manager Marketing Manager & IT Consultant, Healthcare & Pharma 20+ years experience

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Network Power<100 people

Roles

✔️50%

🧑‍💼50%

C-level Executive

👍50%

Sales & BizDev

Geos

🇮🇹75%

Italy

🇰🇼25%

Kuwait

Work Background

IBM iXCustomer Facing SME

Mar. 2022Milan, Lombardy, ItalyContractor (K2 Partnership Solutions) Execution of Digital Transformation of Pfizer go-to-market model • Transform the way Pfizer engage patients and physicians • Project Management • Stakeholder Relationships 2022 – Bold Move 3 Project : Help inform the strategy and execution of projects/initiatives that identify, design, & deliver optimal experiences at meaningful touch points throughout the customer journey to enhance relationships and differentiate Pfizer. In parallel scouting research have been done (internet, congress) to identify potential partners. • Leverage customer feedback/information and collaborate with subject matter experts and agile teams to drive experience and process transformation • Provide industry trends relevant to customer-facing technology and provide expertise as well as guidance to management on best practices • Work with internal technology, digital, and operations teams at Pfizer to position and promote customer-focused innovation at all touch points

BraccoGlobal Business Development & Market Intelligence Manager

Apr. 2017 - Nov. 2021Milan Area, ItalyDiagnostic Imaging: Contrast Media (consumables for CT,MR,Angio Modalities) Injectors (Contrast Agents) Medical Devices / Informatic Technology Business Development & Scouting Support and participation in Business Development initiatives (including M&A, In / Out -Licensing , Commercial Agreements, Manufacturing Agreement and other related transactions), with specific focus on specific Imaging Agents related Business Development and scouting • Business Development initiatives • Negotiation / valuation / scouting and other Business Development initiatives • Merger & Acquisition • Specific segment / market dynamics • Cross-functional teams • R&D • In/Out Licensing • Commercial Agreements • Manufacturing Agreements 2017-2019 - Informatic Project: The goal of the project was to identify the role and the strategic position that Bracco could endorse within the Informatic / Artificial Intelligence market. During this project, all cross functional departments were implicated to assess the market aspects, the legal and IP potentials issues and to identify the business model to be adopted. In parallel scouting research have been done (internet, congress) to identify potential partners. • up to up to 50 companies have been screened and entered the funnel. • Interaction / negotiation with 25 companies. • 4 agreements have been issued.

MetrexRegional Business Development Manager - Europe

Jun. 2015 - Aug. 2016Ticino, SwitzerlandOperating Teather: Hygiene and Disinfection consumables in O.R. • Development & Grow market • Establish a Network of Distributors and acquire new customers • Meets Monthly, Quarterly and Annual sales goals & reports • Train & Motivate Dealer Network • Support Dealers with tender bids • Visit customers (KOL’s) to ensure interest on new launched products • Marketing Management • Manage organise Trade Shows (+ Interviews and Speaker) • Weekly cross-functional calls meetings (market update, regulatory, inventory) 2015-2016 – Distributor Network Project: The goal of the project was introducing the portfolio of Metrex disinfections products into the European market and to establish a distributor network to develop the sales in the Europe Region. • up to up to 40 distributors have been screened. • Interaction / negotiation with 20 companies. • 12 distributions agreements have been issued.

Agfa HealthcareMarketing & Business Development Manager - South Europe, Imaging BU

Jul. 2009 - May. 2015Milan Area, ItalyOperating Teather: Surgical Procedure Sets (Drapes&Gowns) consumables in O.R. Diagnostic Imaging: Dermatology (Skintell) Contrast Media: Injectors (Contrast Agents) Consumables for CT,MR,Angio Modalities Medical Imaging: Computed Radiography in Radiology (X-Ray equipment GenRad + Mammo) Image Processing in Radiology (X-Ray equipment GenRad + Mammo) • Development & Implementation of business model & strategy • Elaborate Business Plan Strategy (5yrs plan) • Revenue & Budget Management • Region Forecast meetings with HQ • Drive portfolio & Sales Channels • Manage Tender Bids (Offer, documentation) • Marketing & Product Management • Support sales activities with trainings (sales teams and external distributors) • Clinical Research with KOLs • Trades Shows (Speaker, Interviews) • Tenders (over 300 tenders) • 3th party partnership in strategy & implementation 2009-2012 – Business development of a new product line within the OT Room market: Agfa Healthcare wanted to inter into the OT Room market offering a range of Drapes & Gowns solutions. The idea was to use and replace the film production factory into a non-woven drapes production factory. Ahead of this strategic idea, the Business Development team had to test and identify a potential commercial success of these products. • The portfolio of D&G has been fully developed. • A strategic partnership with a TNT manufacturer has been issued. • Public tender win for 2+2 years contract and a few private furniture contracts have been signed.

Agfa HealthcareMarketing & Product Manager - Italy, Imaging BU

Jun. 2005 - Jun. 2009Milan Area, ItalyDiagnostic Imaging: Medical Film consumables in Radiology Medical Imaging: Computed Radiography in Radiology Image Processing in Radiology • Development of regional market understanding • Sales support & Trainings (SAM & Sales Channels) • Sales/Upselling Campaigns based on Pricing, Special Packages • Trend & PIMA Collection Data (Federchimica) • Customer satisfaction management • Marketing Launch Plan (SLP, RfT-RfS-RfD) • Product lifecycle management