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Work Background
RINAHead of Global Experience Design
Sep. 2020Genoa, Liguria, Italy• Defined the global product design strategy integrating UX, Service and Business Design, enhancing client engagement and operational efficiency.
• Implemented AI-enhanced user journeys and personalized services, increasing customer satisfaction by 20%.
• Led RINA’s digital transformation roadmap, introducing new technologies and data-driven tools. • Managed multidisciplinary teams (15+ members), accelerating delivery through design sprints and agile methods.
• Partnered with executives to develop new business models and value propositions aligned with market trends.
• Embedded accessibility standards (WCAG) and inclusive design practices into product strategy, ensuring usability for diverse audiences.
• Contributed to UX writing and microcopy improvements, enhancing clarity and reducing friction in digital services
• Designed and conducted user research and usability studies to guide product decisions.
• Advocated user-centered practices, raising UX maturity in engineering-driven teams.
RINACorporate Experience Designer
Dec. 2019 - Sep. 2020Genoa Area, Italy• Defined and implemented a human-centered design strategy across digital and physical projects..
• Accelerated adoption of digital tools through internal programs and user-focused strategies..
• Designed UX and information architecture for RINA’s main digital communication tools.
• Collaborated with cross-functional teams to align design outcomes with business goals, increasing employee engagement and customer satisfaction.
Interaction Design AssociationCO-Director of Site Experience
Mar. 2019 - Feb. 2020Milan Area, ItalyCO-Director of Site Experience at IxDA for Interaction20 hosted in Milan: the most famous event around interaction design, UX design, visual design, user research and design leadership.
ATS GlobalLead Product Designer
Sep. 2017 - Nov. 2019Genoa Area, Italy• Led end-to-end design process including user research, prototyping, testing, and UI design. • Established UX guidelines and company-wide design system, ensuring cross-unit consistency.
• Conducted user research that reduced iteration cycles by 30%. • Improved product adoption by designing intuitive user flows and simplifying complex interactions.
• Drove feature prioritization and product scoping in cross-functional teams, enabling rapid MVP delivery
aizoOn Technology ConsultingUX Manager Aizoon Consulting S.r.l., Genova (Client: Siemens S.p.A.).
Aug. 2014 - Aug. 2017Metropolitan City of Genoa, Liguria, Italy• Led user experience strategy for Siemens' Digital Factories, ensuring high-quality, consistent delivery across multiple projects.
• Designed and led interactive workshops for clients and stakeholders, fostering innovation and user-centered insights.
• Directed user research and prototyping activities, transforming data into actionable design strategies.
Aizoon Consulting S.r.l., Genova (Client: Siemens S.p.A.).Information Architect and User Experience Designer
Jun. 2009 - Aug. 2014Genova• Designed user-friendly interfaces for diverse software applications, tailored to meet specific customer requirements and use cases.
• Created User Personas to ensure inclusive designs that catered to diverse needs.
• Developed dynamic prototypes and usage scenarios for early usability testing and issue resolution.
• Defined usability testing guidelines covering all Use Cases to ensure high standards of user-friendliness and quality.
Aizoon Consulting S.r.l., Genova (Client: Siemens S.p.A.).Test Lead
May. 2007 - Apr. 2009Genova• Led testing efforts for Simatic IT platform in Aerospace Manufacturing Complex for Rolls-Royce, implementing automated quality assurance processes.
• Managed MES environment setup, library installation, and configuration for interfacing with external libraries.
• Coordinated testing team, developed test cases, and conducted load testing for stress and performance testing.
VodafoneIT Architect – architectural technical analysis
May. 2006 - Nov. 2007• Architectural technical analysis for specific functions.
• Supervising development and test phase as technical reference point.
• Evaluating effort required and impact during feasibility phase, discussing functional requirements with Business Analyst group.
• Actively monitoring the first weeks of production of the new software modules, and coordinating bug fixing activities.
VodafoneProject leader
May. 2003 - Apr. 2006Project leader for the implementation of new Vodafone payment systems, via PinPad Wireless, in Vodafone retail points:
• Producing functional integrated test plans.
• Coordinating the test group involved in the project.
• Problem solving for applicative and managerial issues.
• Providing a focal point for internal and external project partners (bank systems).
I was also in charge of:
• Test activities for the creation on an internet security system with client-server certificates for Vodafone retail points.
• Planning and creating functional tests for the management of SIM card activation and client contracts (Dealer Station and Open systems).
TXT E-Solutions S.p.A., Milan (Client: H3G)Test Specialist
May. 2002 - Jan. 2003Consultant responsible for designing and implementing functional and stress test strategies for 3rd generation UMTS applications using LoadRunner and TestDirector. Main Activities:
• Producing functional integrated test plans.
• Problem solving for applicative and managerial issues.
• Test activities for the creation of integrate system scenario for Perfomance Testing
• Planning and creation of Load and Perfomance Test with Mercury Load Runner software
• Creation of all documentation about test with report about stress test activities
TXT e-solution, Milan (Client: CED SanPaolo, Turin).Test Specialist
Sep. 2000 - Jan. 2001Client TXT E-Solution (SAN PAOLO BANK): Consultant at the data elaboration centre for SanPaolo bank in Turin, dealing with functional and stress tests strategies for the client’s financial services portal, using LoadRunner and TestDirector (Mercury Interactive). Main Activities:
• Producing functional integrated test plans.
• Planning and creation of Load and Perfomance Test with Mercury Load Runner software
• Creation of all documentation about test with report about stress test activities
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