BBDO Group RussiaSenior Product & Innovation Manager
Jan. 2019 - Mar. 2020BBDO Moscow expertise covers communication strategies and creative concepts development, and executions for all communication channels and consumer touchpoints (both online and offline). A few of BBDO's clients in Russia include Google, Audi, Porsche, VW, Bayer, LG, and H&M. BBDO Moscow is one of the most awarded agencies in Russia. The agency’s awards include Cannes Lions, D&AD, Clio Awards, Eurobest, Epica, The One Show, Webby Awards, Golden Drum, LIA, Red Apple, ADCE, etc. As the Senior Product & Innovation Manager, I drove the introduction and co-creation of products in partnership with the customers and technology partners. I provided thought leadership in identifying key innovation and technology trends across the globe and understand how it will influence the business over time. Created a product funnel for new market offerings, driving profitable business growth, and meeting business targets. Identified and drove the value proposition of new products and how they will bring commercial value that contributes to the company’s next wave of growth.