ROI SOLUTIONSPerformance Marketing, Founder
Jan. 2019Cape Town Area, South AfricaAs the Owner and Performance Marketing Specialist at ROI SOLUTIONS, I will wear multiple hats, with dual responsibilities encompassing both the leadership and hands-on aspects of running a digital marketing agency. This involves a wide range of responsibilities, fostering client relationships, and driving innovative digital marketing campaigns. Key Responsibilities:
Agency Leadership:
Vision and Strategy: Develop and execute the agency's overarching vision, mission, and strategic goals.
Business Development: Identify opportunities for growth, including expanding services, exploring new markets, and acquiring new clients and supporting other agencies.
Team Leadership: Recruit, mentor, and manage a team of digital marketing professionals, fostering a collaborative and results-driven environment.
Financial Management: Ensuring profitability and resource allocation. Performance Marketing Specialist:
Client Engagement: Collaborate closely with clients to understand their objectives, align marketing strategies, and maintain strong client relationships.
Strategy Development: Create tailored digital marketing strategies that leverage paid advertising, and other channels to achieve client goals.
Campaign Execution: Lead and participate in the development and management of digital marketing campaigns across various platforms.
Data Analysis: Utilize data analytics tools to measure campaign performance, extract actionable insights, and optimize strategies. Reporting: Generate regular reports for clients, summarizing campaign performance and achievements against key performance indicators (KPIs).
Industry Expertise: Stay abreast of industry trends, emerging technologies, and best practices to ensure the agency remains at the forefront of the digital marketing landscape.