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Work Background
Tso'ok Oaxacan RumCo-Founder
Jun. 2021Oaxaca, Oaxaca, Mexico · HybridThis is the hardest-to-source alcohol beverage on Earth. Please see video posted to my profile.
Cuentacuentos Agave SpiritsPresident
May. 2015Longmont, Colorado, United StatesWe promote and distribute small-batch traditional mezcal by creating a platform to bring numerous small, family producers together under one brand. Since launching in the US in late 2018, Cuentacuentos, which has a portfolio of over two dozen revolving expressions, has placements in some of the nation’s finest retailers, restaurants, and bars.
Origen ImportsPresident
May. 2015Oaxaca, Oaxaca, Mexico · RemoteSpotted the emerging market for mezcal, Mexican rum, and other agave spirits in 2012. Conceived, designed, organized, licensed, built and deployed the entire brand concept for three alcohol brands (fourth in development). Developed in-house software to manage the company production and sales processes. Directed the development of product SOPs, and wrote the company P&L Manual that takes raw, bulk product through all processes (testing to bottle), and out the door to US and foreign markets. Ran a successful crowd-funding raise for the brand, raising over $250,000 in equity on a $6M valuation. Develop and implement brand marketing strategies and policies in collaboration with third-party partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership. Manage third party logistics: purchasing, bottling, shipping. Establish innovative distillation techniques earning R&D tax credits. Mitigate regulatory risks by overseeing adherence to insurance and safety regulations.
Canna AdvisorsSenior Consultant
Oct. 2013 - Jun. 2023Boulder, Colorado, United States · HybridProvide guidance and support to wealthy clients seeking to enter the cannabis industry in the US. Working under the limits of tight deadlines, I deliver winning application content to clients entering regulated cannabis markets in various states across the US as they open medical and adult use cannabis programs. Supported clients with business analysis, documentation, and data modeling. Manage third party subject matter experts to provide input and documentation needed to then write business plans including: property acquisition plan, location analysis, construction buildout plan, equipment and staffing plans, financial proformas, safety plan, community engagement plan, diversity plan, physical security plan, cultivation, processing, and dispensary operation plans, and so forth. Strong record of winning applications. I have won application approval for my clients in over 75% of the states in which I have worked (which is almost all states that have a cannabis program). For the above reason, I am highly sought by clients entering new cannabis markets in the US, earning the industry nickname, The Wolf. Worked with the elites of the cannabis world on repeat applications, including state senators, famous retired athletes, and industry leaders. Wrote a best-selling book on home cannabis cultivation, Marijuana Cultivation Reconsidered.
The Bud DepotCompany Owner
Jan. 2009 - Nov. 2012Lyons, Colorado, United States · On-siteOwned and operated the second-licensed medical cannabis shop in Colorado. Sold late 2012.
Whole Health Discount CenterCompany Owner
Jan. 1997 - Nov. 2004Boulder, Colorado, United States · HybridOne of three owners of a highly-successful online dietary supplements company. Sold in 2004.
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