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Work Background
Smart PPC AdsExecutive Director
Dec. 2024London Area, United KingdomSpending thousands on advertising agencies that ignore you is a kick in the teeth (especially when they have promised you the earth). The bitter truth is that the industry does NOT understand you or your customers. People pay to solve painful problems. If your solution solves a real problem and people are not buying yet…
then you have not communicated WHY they should WANT it. Let’s change that fast. Smart PPC Ads is a Google Ads management service for time-crunched and job-starved local home services professionals. In just 1 day, uncover the deeper and “ouchy” problems buyers will pay to solve and the vital fundamentals that will turn your campaigns and landing pages into a BOOKING MACHINE. This is the same 7-step process we used to drive 30x in ROAS in just 1 month retargeting cart-abandoners for a service-based business in The City. It works!
Leads GuysManaging Director
Dec. 2021Providing dynamic and results-driven Lead Generator and Ecommerce Marketing, dedicated to propelling businesses to unprecedented heights. With a relentless passion for optimising online strategies and a proven track record of delivering exceptional results. Have earned a reputation as the go-to professional for scaling growth in the digital landscape.
Lead Pronto LtdHead of Paid Search
Apr. 2019 - Dec. 2021Birkenhead, Merseyside, United Kingdom
Repip MarketingDirector
Jan. 2019 - Dec. 2021Liverpool, England, United Kingdom
Digital Media Team | Social Media AgencyHead of PPC
Mar. 2018 - Apr. 2019Manchester, United KingdomDelivering cutting edge PPC account management strategy and delivery with outstanding results across multiple verticals within B2B and B2C markets
Hampson Hughes SolicitorsHead of PPC
Dec. 2016 - Sep. 2017Liverpool, United KingdomResponsible for the management, inception and delivery of the digital marketing strategy for lead-based generation results orientated operations resulting in focused business growth.
Dalgarno SolicitorsDigital Marketing Manager
Mar. 2015 - Nov. 2016Warrington, United KingdomDigital Marketing Manager with a Motorbike and Cycle accident claims Solicitors tasked with the following duties but not limited to: • Conducting data analysis for target market segments so as to align strategic marketing plans to achieve and realise business goals.
• Creating and managing engaging social media coverage of Motorsports events including the British Superbikes Championships.
• A/B Testing of website landing pages, and current deployed social media campaigns to optimise lead generation and conversion results. • Analysing and reporting the site traffic on operational websites utilising Google Analytics and putting in measures to enhance the websites’ appearances in search results and deploying optimisation techniques to further harvest the traffic so as to build a successful sales funnel for lead generation.
• Creating engaging content and delivering these influencing posts via social media campaigns both organically and PPC across Twitter, Facebook, Instagram, Pinterest, LinkedIn and Google Plus to drive more traffic to existing websites for conversion. Conversion rates averages ranged between 8 and 12% across both Search and Display Network as well as Facebook and Twitter advertising platforms.
• Creating, designing and deploying high converting email marketing campaigns to existing contact lists and for remarketing out to the sites’ website traffic through Aweber and Mailchimp.
• Organising and delivering event management for Exhibitions and Shows where the company brand was exhibiting and including designing promotional material for delivery at these shows.
• Writing high-optimised content and copy with carefully selected keywords to further extend the company brand’s reach across all social media platforms as a means to further drive web traffic.
• PPC Campaign management across Facebook and Twitter with average CTRs in excess of 10% with 9 and 10 rated relevance scores.
Sorry MateDigital Marketing Manager
Mar. 2015 - Nov. 2016Warrington, United KingdomDigital Marketing Manager with a Motorbike and Cycle accident claims Solicitors tasked with the following duties but not limited to: • Conducting data analysis for target market segments so as to align strategic marketing plans to achieve and realise business goals.
• Creating and managing engaging social media coverage of Motorsports events including the British Superbikes Championships.
• A/B Testing of website landing pages, and current deployed social media campaigns to optimise lead generation and conversion results. • Analysing and reporting the site traffic on operational websites utilising Google Analytics and putting in measures to enhance the websites’ appearances in search results and deploying optimisation techniques to further harvest the traffic so as to build a successful sales funnel for lead generation.
• Creating engaging content and delivering these influencing posts via social media campaigns both organically and PPC across Twitter, Facebook, Instagram, Pinterest, LinkedIn and Google Plus to drive more traffic to existing websites for conversion. Conversion rates averages ranged between 8 and 12% across both Search and Display Network as well as Facebook and Twitter advertising platforms.
• Creating, designing and deploying high converting email marketing campaigns to existing contact lists and for remarketing out to the sites’ website traffic through Aweber and Mailchimp.
• Organising and delivering event management for Exhibitions and Shows where the company brand was exhibiting and including designing promotional material for delivery at these shows.
• Writing high-optimised content and copy with carefully selected keywords to further extend the company brand’s reach across all social media platforms as a means to further drive web traffic.
• PPC Campaign management across Facebook and Twitter with average CTRs in excess of 10% with 9 and 10 rated relevance scores.
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