Dalgarno SolicitorsDigital Marketing Manager
Mar. 2015 - Nov. 2016Warrington, United KingdomDigital Marketing Manager with a Motorbike and Cycle accident claims Solicitors tasked with the following duties but not limited to: • Conducting data analysis for target market segments so as to align strategic marketing plans to achieve and realise business goals.
• Creating and managing engaging social media coverage of Motorsports events including the British Superbikes Championships.
• A/B Testing of website landing pages, and current deployed social media campaigns to optimise lead generation and conversion results. • Analysing and reporting the site traffic on operational websites utilising Google Analytics and putting in measures to enhance the websites’ appearances in search results and deploying optimisation techniques to further harvest the traffic so as to build a successful sales funnel for lead generation.
• Creating engaging content and delivering these influencing posts via social media campaigns both organically and PPC across Twitter, Facebook, Instagram, Pinterest, LinkedIn and Google Plus to drive more traffic to existing websites for conversion. Conversion rates averages ranged between 8 and 12% across both Search and Display Network as well as Facebook and Twitter advertising platforms.
• Creating, designing and deploying high converting email marketing campaigns to existing contact lists and for remarketing out to the sites’ website traffic through Aweber and Mailchimp.
• Organising and delivering event management for Exhibitions and Shows where the company brand was exhibiting and including designing promotional material for delivery at these shows.
• Writing high-optimised content and copy with carefully selected keywords to further extend the company brand’s reach across all social media platforms as a means to further drive web traffic.
• PPC Campaign management across Facebook and Twitter with average CTRs in excess of 10% with 9 and 10 rated relevance scores.