Charles Piper is a results-driven Paid Media Specialist and award-winning digital marketing leader at Leads Guys. With over a decade of experience scaling global campaigns across Google Ads, Meta, TikTok, LinkedIn, Microsoft Ads, and Native platforms, Charles has consistently delivered exceptional performance, managing $300K+ monthly budgets and achieving 15x–20x ROAS for eCommerce, SaaS, and service-based brands.
He spearheaded pioneering AI-driven initiatives that improved ad targeting precision and cut customer acquisition costs by 40%. His strategic, data-led approach helped boost clients’ ROI by more than 150% in the past year alone.
A rare blend of creative thinker and analytical executor, Charles thrives in high-growth, collaborative environments. His leadership and innovation continue to position Leads Guys as a frontrunner in the competitive digital landscape.More...