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Work Background
Self-employedFreelance SEO Strategist/Consultant
Sep. 2023United Kingdom
UpworkSearch Engine Optimization Consultant
Sep. 2023Cambridge, England, United Kingdom · Remote
Brand Surge LLCSEO Consultant
Jan. 2023 - Aug. 2023Lahore, Punjab, Pakistan · RemoteIncreased organic search traffic by 30% for an E-commerce brand by optimizing its website for relevant keywords and improving their on-page SEO Reduced bounce rate by 11% for a SaaS company by improving their website user experience and optimizing their content for search engines Developed and implemented a local SEO strategy that resulted in a 23% increase in bookings for a B2C company Optimized a client's website for technical SEO, resulting in a 15% improvement in page loading speed Collaborated with content writers and developers to execute SEO campaigns and achieve monthly objectives Managed six clients from the US
2BTechSearch Engine Optimization Executive
Jul. 2020 - Dec. 2022Lahore, Punjab, Pakistan · RemoteOptimized an affiliate website and increased the search traffic by 18% through effective keyword research Built backlinks to a D2C website, ranked their webpages on the first page of Google and increased the CTR by 2.5% Improved the mobile-friendliness score of a WordPress website from 30 to 84 and reduced the bounce rate by 12% Published 16 optimized blog posts for a SaaS company and increased leads by 7% Optimized category and product pages of an e-commerce store and increased seasonal sales by 18% Improved web rankings of a Shopify store from page 3 to Top 3 for 15 major keywords
University of South AsiaVisiting Faculty Member (Lecturer; Digital Marketing)
Feb. 2020 - Jun. 2020Lahore, Punjab, PakistanTutored final-year business students in Digital Marketing Conducted labs and provided training on various SEO tools Supervised the students in optimizing and launching 12 WordPress websites Evaluated the coursework and exams Familiarised students with Google digital marketing certification and achieved 89% acceptance