Krista Reznik - Associate Director of Marketing, Medscape

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Work Background

MedscapeLIVE! Virtual Conference SolutionsAssociate Director, Marketing

Jul. 2020Remote• Lead planning, implementation, and rollout for integrated marketing programs and tactics to ensure delivery against defined marketing strategies in dermatology, oncology, cardiology, etc. Use of data analytics and competitive intelligence. • Conduct all digital marketing efforts, including email campaigns, organic and paid social media campaigns, pay per click (PPC), (SEO), and SEM. Increased web traffic by 300% and social media followers by over 10,000. Increased engagement by 100% on Instagram. • Manages a team of three (3) personnel, supervising daily performance as well as training, coaching and mentoring employees, and improvement plans, when needed. • Function as project manager in charge of setting up goals, milestones, mission, and vision; keeping projects on track; marketing budget, and reporting progress to senior leadership.

MedscapeLIVE! Virtual Conference SolutionsSenior Marketing Manager

Sep. 2016 - Jul. 2020RemoteSteer efforts in creating, overseeing, and monitoring surround sound annual marketing plan for SanovaWorks learning products, as well as in building and implementing social media strategy o Lead the development and management of content marketing strategy in close collaboration with sales and production teams to conceptualize monthly content for website and email marketing campaigns o Conduct performance assessment against goals by generating insights regarding marketing campaigns o Function as a project owner in charge of setting up goals, milestones, mission, and vision; keeping projects on track; and reporting the progress to the Executive Team throughout the year Career Highlights: o Played a vital role in the successful launch of two new websites that boosted functionality and user experience, evaluating the sites for modifications twice a year o Made significant contribution in increasing website usage for NextStepsinDerm.com by three folds

Strayer UniversityTeaching Assistant in Online Marketing Courses

Dec. 2018 - Dec. 2020Remoteo Analyze student activity within discussions and assessments and choose the appropriate responses o Accurately use the right type of responses based upon training and input from the master instructor o Assist in managing generic student communications o Utilize online learning platform (Blackboard) to communicate with students o Escalate unique issues to the master instructor o Assist with grading o Monitor engagement levels and provide recommendations on the best approach on how to increase engagement

AAAMarketing Planning and Program Specialist II

Feb. 2015 - Aug. 2016Tampa, Florida · On-site• Established consumer and competitive research to provide key inputs on tactics, positioning, and targeting • Executed travel marketing plan and tactics, which involved producing creative briefs, executing cross-channel planning discussion, guaranteeing timely in-market dates, reporting campaign performance, and working with Product Team for review and approval • Completed detailed budget sheet for direct mail strategies, as well as measuring effectiveness of direct mail campaigns with various copy and creative elements

Remington CollegeAdjunct Online Professor

Jan. 2012 - Dec. 2013Tampa, FL• Engaged students with insightful and compelling classroom discussion of topics relevant to coursework to boost student learning and retention. • Developed creative and effective teaching methods for course content to capture students attention. • Designed and delivered class instruction to meet course competencies. • Scored exams and graded student performance fairly.

Bricks 4 KidzOwner/Managing Director

Jun. 2011 - Aug. 2012Tampa/St. Petersburg, Florida Area · Hybrid• Provided oversight to all aspects of business from marketing to business development, payroll, and training • Facilitated recruitment, hiring, and training of three employees ensuring their alignment with company's brand vision • Generated marketing plans regarding business and profit growth, customer base expansion, and new growth opportunities identification • Efficiently spearheaded promotional campaigns including personal and mass selling and sales promotions by establishing trade shows, collateral material, advertising, publicity, and promotional activities • Built franchise in Tampa area from ground up • Sold for 62% profit one year later

Pinellas Realtor OrganizationDirector of Communications and Marketing

Jun. 2010 - Jul. 2011Clearwater, Florida, United States · On-site• Created strategic marketing and communications programs regarding product development, membership retention, and brand initiatives • Observed strict adherence of members and staff to guidelines on communications, while guaranteeing on-time dissemination of appropriate information to key personnel • Established and administered communications with media and external audiences through surveys, email marketing, focus groups, and press releases • Played key role in redesigning and improving website, which entailed update of graphic design, increase in usability, and enhancement of functionality • Distributed communications to organization with over 5,000 members by using social media and email marketing

UNIVERSITY OF PHOENIX - Higher Education InstitutionAdjunct Faculty Instructor

Mar. 2009 - Jun. 2010o Instructed students on Integrated Marketing and Principles of Marketing courses through the use online learning systems

VALPAK DIRECT MARKETING SERVICESBrand Marketing Specialist

Dec. 2006 - Sep. 2008• Developed strategic marketing programs related to product development and brand initiatives that increased awareness and drove sales. • Consistently and effectively maintained adherence to brand standards not only of ValPak but also of more than 175 franchises. • Developed and implemented $10 million media campaign throughout 2008 including television, print, radio, and SEM. • Solved issues with tracking lead generation between corporate and franchise personnel utilizing quick thinking and exceptional Excel skills. • Earned "Rookie of the Year" award for 2007.

USA ENVIRONMENTAL, INCMarketing Assistant

Jul. 2004 - Dec. 2006Oldsmar, Florida, United States · On-site• Supported key marketing initiatives including tradeshows, proposal activities, and the development of various marketing materials. • Achieved an increase in brand awareness with government contacts, as well as consumers through website redesign and improved keyword search. • Implemented a quarterly Corporate Newsletter and received commendations on quality and content from management, executives, and co-workers. • Created many single and multi-page marketing brochures for use at tradeshows and mail packets. • Coordinated multi-million dollar proposals from start to finish.

CATALINA MARKETINGClient Service Coordinator

Jul. 2003 - Jul. 2004St Petersburg, Florida, United States · On-site• Executed efficient and successful programs by understanding client objectives and developing appropriate program strategies • Commendations from Business Development Manager (BDM) for successfully forecasting and implementing changes to several couponing programs that ensured clients remained within their contracted budgets • Received commendations for establishing and maintaining successful partnerships with clients that proved to be key to the success of numerous programs • Continuously multi-tasked, responding to client requests and ensuring optimal daily business operations

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