Penina Hotel & Golf ResortGeneral Manager
Aug. 2013 - Nov. 2016Faro Area, PortugalLeading the Take Over from Starwood / Le Meriden to the owning company JJW Hotels & Resorts, Penina Hotel & Golf Resort this entire property has 143 hectares, 188 rooms five restaurants and two bars, Spa, Golf shop, Conference Center, one 18 holes Golf Course (Sir Henry Cotton Championship) which have host 10 times the Portuguese Open and two other 9 holes Golf Course, also a driving range which can accommodate 60 plus golfers at the same time, this property is one of the oldest five stars leading property in Portugal. The Assigned position, was to turn this underperformed property, into a market leader within the golf and none golf markets segmentation, to lead the overall staff of 220 professionals, 2015 budget excels the 10.5 million Euros, over half a million euros investment in the main golf course, the proposed EBITDA is above the 6.5% of the budgeted one(14.5%), representing an increase of 6% above the previous year (2014), the new business segmentation and development was implemented, in 2013 / 2014, already overcomes the earlier forecast for 2016 and achieved the targeted budget with business in the books. Prized with five awards in the last three years, and nominated for the Portugal Leading Resort in 2016, at the World Travel Awards, coach the existing team into the new SOPs of the industry and from the management company.