Innova - All Around The BrandCreative Director
Jul. 2012 - Feb. 2016São Paulo, São Paulo, BrazilAt Innova, I led a dynamic team of 35+ creative and production professionals, driving the development of 360-degree communication tools encompassing branding, advertising, packaging, brand activation, POS, and events. My leadership extended to managing high-profile projects for renowned clients such as Bosch, Samsung, Unilever, Kimberly Clark, HCor Hospital, Merial, Weber Saint-Gobain, Placo, Google, Volkswagen, and Telefônica/Vivo. I utilized my management expertise to guide all departments toward achieving the agency's key goals. Key Achievement:
• Successfully increased the agency's revenue by 30% by serving as both Creative and Business Manager, achieving a remarkable 95% success rate in pitches throughout my tenure.