With over 25 years of experience in creative leadership and strategic brand management, I am committed to driving excellence and long-term success for industry-leading brands. My expertise spans across various sectors, including technology, healthcare, consumer goods, and automotive. I have successfully collaborated with top-tier brands such as Bosch, Samsung, Unilever, Kimberly Clark, HCor Hospital, Merial, Johnson & Johnson, Weber Saint-Gobain, Nissan, Google, and Telefônica/Vivo.
Core Competencies:
• Creative Direction
• Leadership & Team Development
• Corporate Brand Strategy
• Strategic Marketing & Planning
• UX/UI Design Integration
• Social Media Strategy & Management
• Brand Awareness & Positioning
• Campaign Development & Execution
• Design Thinking & Principles
• Customer Engagement & Retention
• Marketing & Promotions
• Revenue Growth Strategies
In my senior roles, I have a proven track record of building and leading high-performing creative teams. My leadership style is rooted in empowering others, fostering innovation, and driving results. I have consistently coached regional teams to exceed performance targets while aligning with global brand strategies.
My entrepreneurial spirit is evident in my co-founding of Bald Bastards, a brand dedicated to bald men’s care products. I led the branding, packaging, and pricing strategies, ensuring the brand's market success and growth.
I am passionate about creating holistic creative visions, setting clear KPIs, and defining team deliverables to ensure that we achieve our objectives. I thrive in diverse work environments and prioritize relationship-building and process optimization to meet critical deadlines.
Let’s connect to explore how my skills and experience can contribute to your organization’s success.More...