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Work Background
MazeDesign @ Maze
Jun. 2022Remote
UndisclosedDesign @ Crypto exchange
Oct. 2021 - May. 2022RemoteFocused mainly on Retention, Loyalty, Growth as well as holdings management & core features across mobile and web
XapoDesign Manager @ Xapo
Dec. 2020 - Oct. 2021RemoteManaged a talented, diverse team of product designers, brand designers, researchers and a web developer that consistently delivered on projects and was balanced across a range skills as well as oversaw multiple projects and scaled design resources accordingly, ensuring deadlines are met, and team members are set up for success while still being an active individual contributor. Working closely with UXR to develop research strategy
Played an integral part of shaping the product’s strategy and vision by being an active participant in the Ideation and R&D stages
XapoDesign @ Xapo
Jan. 2019 - Dec. 2020Remote · RemoteLed design projects throughout the entire product lifecycle from inception to execution in collaboration with Product, Engineering, PDs and stakeholders
Crafted intuitive, elegant and user-centric design solutions across iOS, Android and Web
Acted as the main designer for Xapo's card product which included 4 global card programs including a debit, pre-praid and multicurrency card
Crossed over to delivering towards the Onboarding process, Payments (both cash and crypto), Chat & support, etc
Partnered with UXR on multiple research initiatives
Contributed to the creation, organization and maintenance of the Design System
Actively took part in shaping the evolution of the product from a design and strategic standpoint
TokenMarketDesign @ TokenMarket
May. 2018 - Jan. 2019Gibraltar · On-siteRedesigning the TokenMarket responsive website & building a cryptocurrency exchange while strengthening the company's brand presence & design language.
William HillDesign Lead @ William Hill
Sep. 2017 - Apr. 2018Gibraltar · On-site
William HillDesign @ William Hill
Jan. 2015 - Sep. 2017Gibraltar · On-siteWorking on William Hill’s in-house responsive web and mobile solutions. Primarily focused on their sportsbook product, I was creating mobile-first, user- driven, responsive and adaptive solutions. Key tasks and responsibilities: * prototyping and wireframes
* producing high-fidelity mockups
* problem solving
* designing new features for both the responsive website and the ios and android apps
* creating William Hill's Sportsbook Design System so working closely with other designers and developers to create a unified design language
* assisting members of the team by managing workflow and assigning tasks
BrandtixDesign lead @ Brandtix
Jan. 2014 - Dec. 2014Sofia, Sofia City, Bulgaria
BrandtixDesign @ Brandtix
Aug. 2012 - Jan. 2014SofiaAs part of dcore’s design team, I was working on various projects - from small company websites to vast social networks for global non-profit organizations and back office solutions. Focus was on responsive websites and mobile-first solutions as well as iPad apps. We also dealt with branding and designing marketing materials, analytics solutions, etc. I was responsible for assigning tasks to the members of the design team. Also took part in the recruitment process for the design department.
Web Start Ltd.Senior Product Designer
Dec. 2010 - Jul. 2012Sofia, BulgariaI worked on designing websites, ecommerce stores, wordpress blogs and sites, social media profiles as well as logo design and branding. Thanks to my work there, I understand the process and milestones for creating a custom ecommerce store. I also acted as the project manager for many of the projects, met with the clients and handled the communication with them.
Freelance, self-employedProduct Designer
Jan. 2007 - Jan. 2020Brand development, web and app design, pre-print of marketing materials, developing and setting up wordpress websites, custom wp themes development and more.
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