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Network Power<100 people
Roles
🧑💼66%
C-level Executive
🔥33%
Startup Founder
💸33%
Marketing
Geos
🇧🇷66%
Brazil
Work Background
MEJORA™ PartnersCo-Founder
Feb. 2024São Paulo, BrazilWe are pioneers in Product-Led Growth (PLG), guiding businesses to embrace a strategic framework that places their products at the forefront of user acquisition, expansion, conversion, and retention efforts. At MEJORA, our approach guarantees flawless alignment throughout the organization, positioning the product at the heart of our strategy for sustainable and scalable growth. As experts in Product-Led Growth (PLG), our team dives into deep insights and leverages the latest methodologies to empower businesses. We prioritize unlocking the full potential of the product as the main catalyst for growth, ensuring seamless collaboration between engineering, sales, and marketing teams. Our holistic strategy not only achieves alignment but also reinforces our dedication to achieving success through product superiority.
BilhonChief Product Officer
May. 2023 - Jan. 2024BrasilAt Bilhon Technologies, I served as the Chief Product Officer, spearheading the strategic development and execution of innovative product initiatives in the fintech sector. In this role, I was responsible for: • Product Vision and Strategy: Crafting and guiding the overall product strategy and vision, aligning it with the company's business goals and market opportunities. • Cross-Functional Leadership: Leading and synchronizing cross-functional teams including product management, design, engineering, and marketing, to ensure cohesive product development and go-to-market strategies. • Market Analysis and Customer Insight: Continuously analyzing market trends and customer feedback to inform product development, ensuring our solutions were at the forefront of the fintech industry. • Innovation and Growth: Driving product innovation by identifying new opportunities and overseeing the development of products that addressed the evolving needs of our customers and the market. • Stakeholder Collaboration: Collaborating closely with other C-level executives and stakeholders to align product strategies with company objectives and to drive business growth. • Team Development and Mentorship: Fostering a culture of excellence within the product team, mentoring and developing talent to build a strong, innovative, and results-driven team.
TwismBrand Design Manager
Dec. 2022 - May. 2023United StatesMy work as brand design manager includes:
• Craft, elevate, and own visual brand identity;
• Oversee all external branding, endomarketing, and marketing collateral;
• Create and implement all visual branding guidelines;
• Manage and grow a team of designers - marketing, branding, motion, and visual designers;
• Partner with Product Design to ensure a cohesive brand and product experience;
• Ensure adherence to all design best practices and fundamentals on your team;
• Create powerful brand campaigns - internal and external;
• Select and oversee external creative agencies in key marketing initiatives;
• Responsible for brand stewardship, specifically providing direction, guidance, and education to the internal organization on brand standards, visual identity, and campaign guidelines, as well as establishing best practices for governance.
D3_CompanyProduct Operations Leader / CPO
May. 2022 - Dec. 2022São Paulo, Brazil
D3_CompanyOperations Leader
Apr. 2022 - Jun. 2022São Paulo, Brazil
Môre DevCo-founder and head of operations
Jan. 2022 - Apr. 2022
Môre • Digital Business DesignCreative Team Lead
Apr. 2021 - Jan. 2022At More, the second largest design company in Brazil, I had the opportunity to work as Design Ops and Creative Lead, where I focused on bringing motivation, emphasis on product and a high level of professionalism to the team. My responsibilities included growing and evolving design teams, finding and hiring people with the right skills, creating efficient workflows, and improving the quality and impact of design outputs. I was dedicated to ensuring that the team was able to work effectively and efficiently to produce outstanding results, and was always seeking ways to innovate and improve processes. Overall, my time at More was a fantastic opportunity to develop my leadership and design skills while contributing to the success of a leading design company.
DoubleleftAccount and operations director
Jan. 2020 - Dec. 2020São Paulo, BrasilAs the Head of Doubleleft, a business unit belonging to the holding FLAGCX, I was responsible for managing P&L, strategic statements, operation structure, technology, and management teams. I created the business value proposition and was responsible for the development, research, and innovation processes and methods. Additionally, I was the technical and strategic lead for all delivered projects and acted as the focal point for all of Doubleleft's relations, including those with all FLAGCX companies and the external market.
SIKURHead of Customer Experience
Mar. 2018 - Mar. 2020São Paulo, BrazilAs Head of Customer Experience at SIKUR, I led the strategic design of the brand, positioning, and user experience for digital products, including the management of sub-brands. Through overseeing marketing and communication campaigns, I cultivated a seamless and engaging customer journey. My role involved shaping SIKUR's identity, ensuring a compelling user experience, and driving impactful marketing initiatives, contributing to the company's success in the digital landscape.
CUBOCCOperations Leader focused on Digital Platforms
Mar. 2017 - Dec. 2020São Paulo, São PauloI was responsible for leading the UX and creative direction of digital platform projects. My main objectives were to deliver high-quality projects in line with FLAGCX standards and methodologies and ensure internal and external demands were met in a constructive manner. I managed and developed teams in various competencies such as producers, creatives, developers, architects, and researchers. Additionally, I monitored crisis situations and was responsible for intermediation with customers. I was also responsible for managing the demand and budget control of the area, proposing changes to meet new demands, including resource allocation for new projects. Moreover, I provided direct support to the COO/CCO in evaluating briefings, recommending the entry of digital/platform projects in CUBOCC, taking into account strategic, financial, and creative issues.
UniCEUB - Centro Universitário de BrasíliaVisiting Professor
Feb. 2016 - Feb. 2020Brasília, Distrito Federal, Brasil
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