Bar-D Mountain GearCo-Founder and COO
Jan. 2018 - Jan. 2022California, United StatesFounded, grew and exited a consumer product brand focused on personal care consumables for outdoor enthusiasts. Established contract manufacturing relationships, private label agreements, and international supply chain operations to sell and fulfill products via wholesale and e-commerce channels in North America. Developed and managed e-commerce marketplace storefronts, executed demand generation and advertising strategies, and implemented various software platforms to automate inventory tracking, accounting, advertising, sales performance tracking and compliance. Led the sell-side process, including sourcing, negotiation and closing of sale transaction of business assets to a private equity investor.