TargetStore Director
Jun. 2013 - May. 2023Portland, Oregon, United States · On-site• Developed written action plans and guided project teams to documented milestones, improving operations in an underperforming store, increasing location sales from $23 million to $45 million in two years • Managed the complex project of opening a new store, including collaborating with headquarters teams to develop promotional marketing materials and written best practices for effectively serving area guests, adding $18 million to the district • Utilized Medallia CRM to monitor and analyze store-specific customer feedback and draft email responses, increasing customer engagement and connection scores
• Wrote, maintained monthly district newsletter regarding donation and volunteering efforts as part of a community engagement captainship, promoted outreach events, employee participation, and facilitated online training sessions
• Conceptualized and executed a direct marketing recruitment campaign utilizing LinkedIn, email, and text to successfully staff 90 team members and 7 leaders for a new store opening • Evaluated financial reporting, drafted and summarized annual performance reports and business reviews, as well as personnel performance reviews, corrective actions and performance improvement plans