Tara Sipples - Content Specialist, Fuel Medical Group

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Work Background

Fuel Medical GroupDigital Content Specialist

Oct. 2023Portland, Oregon Metropolitan Area · Remote- Write and edit educational medical sales copy for audiology and ENT practices and university hospitals and clinics -Curate content calendar to maintain routine and original web content for clients -Schedule and maintain clinic social media pages via Agorapulse -Conduct keyword research and analysis to identify high-value keywords and optimize content accordingly

FILMARTISTMarketing Communications Intern

May. 2023 - Aug. 2023Tokyo, Japan · Remote• Research, write and edit branded content, including online blog posts and business proposal copy for international creative agency focused on advancements of the intersection of art and technology • Assist with lead generation, draft email marketing campaign copy to industry leaders in art and technology to support the promotion of an inaugural international arts festival event • Collaborate with graphic designers, sales teams via Notion to support content creation and social media strategy, including for Twitter, YouTube, and TikTok • Research, stay informed on current technological advancements in order to proofread and edit AI-generated content

TargetStore Director

Jun. 2013 - May. 2023Portland, Oregon, United States · On-site• Developed written action plans and guided project teams to documented milestones, improving operations in an underperforming store, increasing location sales from $23 million to $45 million in two years • Managed the complex project of opening a new store, including collaborating with headquarters teams to develop promotional marketing materials and written best practices for effectively serving area guests, adding $18 million to the district • Utilized Medallia CRM to monitor and analyze store-specific customer feedback and draft email responses, increasing customer engagement and connection scores • Wrote, maintained monthly district newsletter regarding donation and volunteering efforts as part of a community engagement captainship, promoted outreach events, employee participation, and facilitated online training sessions • Conceptualized and executed a direct marketing recruitment campaign utilizing LinkedIn, email, and text to successfully staff 90 team members and 7 leaders for a new store opening • Evaluated financial reporting, drafted and summarized annual performance reports and business reviews, as well as personnel performance reviews, corrective actions and performance improvement plans

The Purdue ExponentManaging Editor

Jan. 2012 - Dec. 2012On-site• Developed and wrote editorial content, assisted with creating and solidifying The Exponent's brand, image, and editorial direction • Served as chief liaison between newsroom and advertising departments for special projects and events, worked within copy formats and layout guidelines for daily print edition • Directed and managed more than 100 multimedia reporters, graphic artists, and photographers to produce a daily print newspaper with 13,000 copy circulation • Strategized and maintained the news organization's website and social media platforms, covered breaking and routine news events via Twitter • Outlined and produced a weekly sports podcast covering relevant collegiate athletics. owned production of a special edition print football tailgate guide

The Purdue ExponentSports Editor

Mar. 2011 - Dec. 2012West Lafayette, Indianaº Covered Division I sporting events including men’s NCAA basketball tournament º Interviewed athletes, coaches, and administrators within the Big Ten conference, professional athletics, and Olympics º Edited articles and voiceovers for web videos and planned page layouts º Produced and designed a Tailgate guide with news, feature pieces and supplemental information for home football games, which engrained the necessity for deadlines

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