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Work Background
Human StrategiesCo-Founder, Chief Strategist
Jun. 2023At Human Strategies, our core philosophy in an evolving business landscape is always anchored in the human experience. Recognizing the pivotal elements behind each business challenge, we employ consumer insights and market indicators, keeping authenticity central to our strategic endeavors. As we navigate solutions for critical business problems, we never lose sight of authentic aspirations and engagement. By harmonizing strategy with meaningful relationships, we not only overcome operational or business obstacles but also unlock unparalleled value, transitioning organizations from being passive observers of the future to genuine, human-centered champions of progress.
Critical MassStrategy Director
May. 2021 - Apr. 2023-Developed and executed innovative plans for digital marketing campaigns including product launches, customer acquisition, and retention. -Led cross-functional teams in creating aligned strategies for product development, product launches, campaigns, and business development. -Designed, conducted, and analyzed market research and implemented data-driven performance optimization strategies. -Managed digital marketing ecosystems, collaborated with various teams for improved user experience, created aligned creative briefs, and presented campaign strategies and metrics. -Consulted on A/B testing and experimental methodologies, mentoring team members on digital marketing best practices and digital product integration strategy. -Clients: Ethicon, Harley-Davidson, U.S. Army
New Degree PressAuthor
Mar. 2020 - May. 2021
SMITHStrategy Director
Mar. 2019 - Mar. 2020Greater Chicago Area-Created innovative e-commerce CX strategies using data, design, and tech. -Led product strategy work-stream including design, delivery, business development, and client relations. -Developed thought leadership and expertise for strategy practice. -Selected clientele: Legrand, Honeywell, Hill-Rom
SMITHSenior Strategy Consultant
Mar. 2017 - Mar. 2019Chicago-Led the creation of a new strategy practice, developing innovative methodologies, conducting design thinking workshops, delivering strategic roadmaps, and conducting regular QBRs to monitor progress. -Articulated compelling data-driven strategies through meticulous curation of KPIs, market research, and competitive analysis. -Demonstrated leadership by directing cross-functional teams and fostering senior-level client engagement. -Selected clientele: AT&T, Air Canada Vacations, Veterinary Clinics of America, Global QSR Brand based in Illinois
MerkleCustomer Strategy, Senior Analyst
Aug. 2015 - Jan. 2017Chicago, IL-Crafted data-informed customer experience strategies leveraging Merkle's proprietary CRM and personalization platform. -Designed processes and orchestration to drive revenue, improve the customer experience, and increase retention. -Delivered comprehensive customer strategies including data analysis, segmentation, rich personas, journey maps, KPIs, competitive analysis, and product strategy roadmap for platform implementation. -Selected clientele: Liberty Mutual, Regions Bank, Astellas Pharma, Northwell Health
Nushii, Inc.Co-Founder / CMO
Jan. 2014 - Jan. 2018Greater Los Angeles Area-Pioneered the first socially conscious, brick-and-mortar sushi burrito brand in Los Angeles, California. -Propelled the brand to top 50 restaurants in LA within the first year through online and offline channel growth. -Designed and executed a comprehensive marketing and social care program.
Accenture Customer Innovation NetworkInnovation Research Analyst and Workshop Support Lead
Aug. 2012 - Jul. 2015Chicago, IL-Led customer and business innovation efforts by delivering disruptive workshops for clients across industries. -Collaborated with Accenture’s Global Innovation Network team to create tailored workshop content and format, leading planning sessions with clients and stakeholders. -Delivered exclusive retail store tours for C-level clients to explore competitive landscape, consumer tech advancements, and adjacent industry trends, inspiring digital customer-centric transformation. -Selected clientele: Fifth Third Bank, American Express, Cardinal Health, Exelon Corporation, Kroger
WalgreensProject Team Member
Apr. 2012 - Aug. 2012Lincolnshire, IL•Support corporate, district and retail users with Lotus Notes to Outlook 2010 migration and Blackberry activation.
•Manage Blackberry activations with the use of the Blackberry Enterprise Servers.
•Use CRM application, Remedy to manage and report incidents and support services.
•Update shared Excel spreadsheet with specialists in multiple locations to communicate status of migration and support services rendered.
International Risk ConsultantsPartner, Trade Finance, Digital SME
Sep. 2007 - Jan. 2012Des Plaines, IL-Managed over 50 B2B accounts, with a mix of both private and publicly traded enterprises through client relationship management, financial analysis for trade credit consulting and broking, and negotiating policies and limits with insurers and reinsurers. -Transformed analog an organization to a digital one through product development and enabling digital marketing strategies. -Selected clientele: Bank of America, Motorola, Rust-O-Leum
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