MerkleCustomer Strategy, Senior Analyst
Aug. 2015 - Jan. 2017Chicago, IL-Crafted data-informed customer experience strategies leveraging Merkle's proprietary CRM and personalization platform. -Designed processes and orchestration to drive revenue, improve the customer experience, and increase retention. -Delivered comprehensive customer strategies including data analysis, segmentation, rich personas, journey maps, KPIs, competitive analysis, and product strategy roadmap for platform implementation. -Selected clientele: Liberty Mutual, Regions Bank, Astellas Pharma, Northwell Health