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Helping brands grow through smart design & strategy. Need a second look at yours? I’ll review it and share honest tips.
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Work Background
WeddinggalleryCo-founder . Wedding Stationery Designer & Stylist
Jan. 2023Hoofddorp, Noord-Holland, NederlandA wedding isn’t just a day. It’s a feeling, a story, a moment. That deserves to be beautifully curated and remembered forever. At WeddingGallery, we don’t just design and capture weddings; we create an atmosphere that reflects the unique love story of each couple. Daniëlle | Designer & Stylist . Translating emotions into tangible details, from luxurious wedding stationery to styling that ties every element together seamlessly. Carmen | Photographer & Stylist . Not capturing just moments. But your essence of the day. The stolen glances, the quiet excitement, and the carefully chosen details make it uniquely yours. Together, we craft weddings that feel just as magical as they look. From the first invitation to the final captured moment, every detail is intentional, every setting thoughtfully designed. Because the most beautiful weddings aren’t just seen. They’re felt.
GildedCo-founder . Art Director . Visual Experience Designer
Mar. 2021Hoofddorp, Noord-Holland, NederlandGilded is a creative agency focused on strategy, design, and building strong brand identities.
Our mission is to craft brands that are fearless, impactful, and built to last. What we do at Gilded: • Art Direction: We shape and refine creative visions that inspire.
• Brand Strategy: Crafting unique strategies to position your brand for success.
• Communication: Delivering clear, impactful messaging across all channels.
• Graphic Design: Creating standout visuals that captivate and engage.
• Websites: Designing user-friendly, visually stunning digital experiences.
• Photography: Capturing imagery that tells your story beautifully.
• Social Media: Building and managing vibrant online communities.
• Marketing Campaigns: Developing targeted campaigns that deliver results. Ready to elevate your brand?
MyParcel.nlArt Director . Visual Experience Designer
May. 2019 - Mar. 2022HoofddorpMyParcel is a young, fast-growing company that develops innovative online software that makes logistics easier and cheaper for webshops and consumers. In my role as Art Director, my main tasks were: • Created complete new branding MyParcel
• Guaranteeing core values and ideals in visuals
• Briefing, planning and delegating projects to designers
• Assessing material for relevance and suitability
• Responsible for graphic coherence in all communications
• Create artistic concepts together with the team
• Analyzing the goals and needs of different departments
• Translate strategy into appropriate concepts & campaigns
• Develop, optimize and test UX journeys
• Designing wireframes and prototypes for the website
• Managing the brand portal and (online) design systems
• Point of contact within the company for design & branding
• Contact person for freelancers about creation & design
• Managing, guiding and training designers/colleagues
Stam MediaArt Director . Visual & Digital Designer
Apr. 2017 - May. 2018Nieuw-VennepStam Media is a full-service advertising agency. Specializing in developing magazines, brochures, advertising, websites, eye-catching logos and innovative corporate identities. Brands I worked with:
Bang & Olufsen, Briljant, Niestadt, Schmidt Cosmedic, Tulp Magazine, van Dam, Foodbar 1480, Puro Lifestyle Event, TNG
Lidl NederlandFreelance Graphic Designer
Jan. 2017 - Sep. 2017HuizenLidl is a group of successful and strongly expanding supermarket chains. Their expansion has led to them growing across European borders. I worked as a freelance graphic designer at the advertising department of Lidl Netherlands. I mixed my creative skills with graphic design and desktop publishing.
Arrow StudioFounder . Art Director . Visual Experience Designer . Freelancer
Jun. 2016 - Dec. 2021HoofddorpI created successful websites, branding, corporate identities, advertising and print! I woke up to create designs clients would love, with communication that made money and visuals that stand out. Brands I worked with:
Lidl Nederland, Rode Kruis, Nivea, Eucerin, Technische Unie, MindWize, Het PR Bureau, SpotOnMedics, De Club, De Lichtschuur, Hansaplast, Big Shots Group, ON'NA
rdesignGraphic & Digital Designer
Oct. 2015 - May. 2016Amsterdam Area, NetherlandsRdesign is a creative agency for advertising and production. They make creative and striking work, without the attitude of an advertising agency. Brands I worked with:
CenterParcs, Syntrus Achmea, Emerce, Essent, Hema, Powerhouse, VakMediaNet and InShared.
Paolo SalottoCreative Marketing Assistant . Graphic Designer
Dec. 2013 - Oct. 2015Nieuw VennepPaolo Salotto has three multi-brand shops at Amsterdam Schiphol Airport. As a creative marketing assistant, my main tasks were: • Manage database, images and brands
• Design email marketing, online marketing
• Content creation social media and website
• Help draft a project plan, make estimates
• Collect materials for during production
• Complete development and preparation of concepts
• Guarding brand identity in communication and design
• Online design: campaigns, websites, banners, sliders,
images, social media content
• Print design: Point Of Sale material, product packaging, flyers,
advertisements, promotional materials
• Visual merchandising shops, display windows, styling, product photography Brands I worked for: Paolo Salotto, Seal&Go and CrewShoes.nl
Lidl NederlandGraphic Designer . Creative Desktop Publishing (DTP)
Dec. 2012 - Dec. 2013HuizenLidl is a group of successful and strongly expanding supermarket chains. As a graphic designer, I was part of a creative team of 15 designers, each with their expertise. The projects I worked on and my main tasks were: • Designed the Lidl big shopper bag, which is still in use.
• Joint management of database documents.
• Translating themes or creating themes for Point Of Sale material such as posters, displays.
• Creative and strategic development of concepts.
• Developed visuals for campaigns in collaboration with Greetz, Sonja Bakker, Fairtrade and Veilig.nl.
• Created many weekly folders and advertisements.
Aorta Productions B.V.Trainee Graphic Designer
Sep. 2011 - Jan. 2012Amsterdam Area, NetherlandsAorta Productions is a creative advertising agency working with brands like Heineken, Koopmans, Maggi, Dr Oetker and many more. As a trainee, I designed logos, corporate identities, flyers, packages, brochures, display samples and Point Of Sale materials. I developed my creativity and design skills. And I have gained a lot of experience with the Adobe Creative Suite.
FrizzeeFreelance Graphic & Digital Designer
May. 2011 - Jan. 2013Frizzee helps companies (start-ups to award winners) in the realization of effective online marketing & communication. As a freelance graphic designer, I worked on several projects that suited on my creativity. I designed corporate identities, social media layouts and games, print design and web design. I was also involved with business discussions and negotiations.
MevipuTrainee Digital Designer
Jan. 2011 - Jun. 2011Amsterdam Area, NetherlandsMevipu is a private community for trendwatchers, brand hunters and VIPs. The e-commerce site offers everything in the field of exclusive brands, fashion and lifestyle products. As a trainee, I made content for the website such as online banners and online corporate identity elements. I also did a lot of photo editing and created the visuals for various online campaigns.
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