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Work Background
M.H. Enterprises L.L.CManager- Digital Marketing and Ecommerce
Jan. 2024Dubai, United Arab EmiratesAs the Digital and Ecommerce Manager, my role encompasses the development and execution of digital marketing strategies. My ultimate goal is to enhance our online presence and engage our target audience. I oversee all aspects of our digital journey, from optimizing e-commerce channels to coordinating product launches and promotions. My primary objective is to ensure the success and growth of the company in the digital sphere.
•Digital Strategy Development: Lead the development and execution of comprehensive digital marketing strategies tailored to enhance the company's online presence and engagement with the target audience.
•E-commerce Optimization: Oversee the optimization of e-commerce sales channels for all brands within the food and non-food sectors, ensuring seamless user experience, efficient product listings, and effective conversion strategies.
•Campaign Coordination: Collaborate cross-functionally to coordinate product launches, promotional campaigns, and seasonal initiatives across digital platforms, driving online traffic and sales for all brands.
•Performance Analysis: Utilize analytical tools and market insights to analyze performance metrics, track key performance indicators (KPIs), and identify trends, opportunities, and areas for improvement in the digital space.
•Strategic Planning: Develop and implement strategic plans to capitalize on market trends, consumer behaviours, and emerging technologies, positioning MH Enterprises as a leader in digital innovation within the distribution industry.
•Stakeholder Collaboration: Collaborate closely with internal teams, external partners, and stakeholders to align digital initiatives with broader business objectives, ensuring cohesive brand messaging and optimal resource allocation.
Sarya HoldingsSales and Marketing
Feb. 2022 - Jan. 2024Dubai, United Arab EmiratesAs an E-commerce manager, I am in charge of a website that focuses on the purchasing, trading, and selling of items and services to the general public or for commercial purposes. Some essential aspects of the position include content creation, website design, and oversight of issues like as security, internet marketing, and team management. The objective of an E-commerce manager, on the other hand, is conversion.
Conversion is the process of acquiring people via advertising, efficient SEO, and appealing content that may convert them into leads or purchases.
• Improving the E-commerce platform's sales performance
• Managing and carrying out advertising strategies for an e-commerce platform
• Providing insights into client purchasing behaviour to aid assortment selection and discover assortment gaps
• Providing excellent customer service by addressing and promptly resolving customer concerns or complaints
• Working closely with demand planning and warehouse departments to ensure order fulfillment runs well.
• Analysis and reporting on indicators such as weekly/monthly sales, new product sell-through, and offer code performance are provided.
• Analyze web analytics
• Create and implement E-commerce platform roadmaps.
• Implement Best Practices
• Effective Budgeting
• Handling web development and collaborating with the marketing ATL Head
• Prepare reports and do conversion number analysis
• Creating SEO/PPC strategies and marketing plans for an e-commerce platform
• Strategy and Campaigns: Another important aspect of eCommerce is establishing a comprehensive digital marketing strategy for the next year. This strategy may highlight opportunities for development, such as establishing sales campaigns, unique deals, and, most crucially, SEO and PPC campaigns. Suggest keyword strategy tactics and concentrate on descriptive content to improve page ranking and traffic.
• Responding to Customer Suggestions, Creating a market for each brand,Investigate new platforms.
Lohmann & RauscherDigital Marketing & Marketing Support Coordinator
Jan. 2021 - Jan. 2022United Arab Emirates• On the internet, web technology, social networks, mobile apps, multimedia production, and graphic design are covered.
• Creation and management of material for broadcast on online media such as banners, videos, mobile apps and other similar platforms while maintaining editorial and aesthetic consistency of the messaging is a primary responsibility.
• Identify the requirements for online communication to develop a digital communication plan that is consistent with the firm's overall strategy.
• Should provide recommendations on the most appropriate tools and supports and develop a budget.
• Ensure that the firm receives the most exposure feasible while also generating traffic on the digital media platforms that have been picked for the campaign.
• The activities are tracked by analyzing traffic data and the amount of clicks on an internet advertising, and the communication strategy is adjusted to be more efficient.
• Monitors and analyzes its industry, competition, innovations, and other developments and advises on their relevance, improvement, and viability.
• Involvement in organizational promotions Customer service interactions Cost control, completing deadlines Submitting a regular report to the management Any additional duties that may arise on an as-needed basis.
Dr Buti Al Muhairi Advocates And Legal ConsultancyMarketing Specialist
Jan. 2020 - Sep. 2020Dubai, United Arab Emirates• Obtain information about customer needs, habits, and trends via market research studies.
• Ideas for innovative marketing strategies should be brainstormed and developed.
• By displaying experience in various areas, you may assist with outbound or inbound marketing operations (content development and optimization, advertising, events planning etc.)
• Work with third-party suppliers to plan and execute promotional events and campaigns.
• Develop and maintain relationships with marketing and other experts to coordinate brand awareness and marketing activities
• Plan and carry out activities to reach the intended audience using the most relevant channels possible (social media, e-mail, TV etc.)
• Assist in evaluating marketing data (campaign outcomes, conversion rates, traffic volume, etc.) to assist in developing future marketing plans.
• Individual responsibilities associated with a marketing strategy should be completed when allocated.
Shiffa cosmeticsProcurement and Compliance Officer
Apr. 2019 - Jan. 2020Dubai, United Arab Emirates• Conduct market research on possible vendors Compare and analyze proposals from providers • Negotiate the details of the contract, including price and payment conditions
• Track orders and assure timely delivery Examine the overall quality of the things you bought. Order specifics (suppliers, quantities, and pricing) should be entered into internal databases. Update records of acquired items, delivery information, and bills regularly • Organize and write reports on purchases that include cost analyses. Keep an eye on stock levels and arrange orders as necessary. • Coordination with warehouse personnel is necessary to guarantee correct storage. • Attend trade events and exhibits to keep abreast of the latest industry developments. • Communication with government regulatory agencies for compliance and registration Inventory levels should be monitored and updated on the SHIFFA website.
Vini International Digital Marketing Specialist
Sep. 2017 - Mar. 2019U.A.E.• Planning tactics to increase internet traffic to the company's website.
• Tracking conversion rates and making updates to the website are two critical tasks.
• Digital marketing campaigns are created and managed in this area.
• Pay-per-click (PPC), organic search, and other sponsored search tactics are also used.
• We are developing and implementing the company's social media strategy.
• Brand and product campaigns are managed online to promote awareness of the company's products.
• Taking charge of the revamp of the company's online presence.
• Enhancing the company's web site's overall usability, as well as its design, content, and conversion rates
• Overall responsibility for the planning and financial management of all digital marketing initiatives
• Analysis of client feedback, market circumstances, and competitive information.
• Keep abreast of emerging technology and ensure that the organization remains at the forefront of digital marketing innovations.
• Owning responsibility for the conception, implementation, and effectiveness of all initiatives aimed to raise the brand's visibility and, ultimately, the amount of money collected.
• Derives insights from data by analyzing trends and metrics to guide the process and program changes.
• Worked with promoters' reporting and sales reports from promoters
CREA media llcAccount Executive
Jul. 2015 - Jun. 2017Dubai• Meeting with customers to discuss and determine their advertising needs; • establishing new branding strategies. • Generating sales leads is an essential part of every business.
• Keeping track of customer connections
• Creating fresh marketing materials and website content for the company. Assisting with campaign development, news release distribution, and promotional content creation.
• Development and implementation of marketing initiatives across all online and offline platforms.
• The sales representative handles prospective consumers' sales calls and questions. Participated in the development of internet, web, and email marketing initiatives.
• working with agency colleagues to develop an advertising campaign that meets the client's brief and budget; presenting the campaign ideas and funding to the client alongside agency colleagues (particularly the account manager); assisting with the formulation of marketing strategies; liaising with and acting as the link between the client and the advertising agency by maintaining receptiveness to the client's needs; and
• The following responsibilities: - Negotiating with clients and agency personnel regarding the specifics of campaigns; - Presenting creative work to clients for approval or alteration;
radio meInterns for Broadcasting Engineer
Jan. 2013 - Dec. 2014
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