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Work Background
Salectiv - Systems for your businessDigital Operations Specialist
Mar. 2024Germany, BerlinImplemented AI automation solutions for major hospitality brands
(Melía, Holiday Inn, Selina) building end-to-end workflows using
Make.com, Clay , and n8n across Maintenance, Accounting,
Management, and Front Desk departments
Developed scalable systems reducing manual processes by 80%
while improving operational consistency and customer experience
Featured as Hospitality Tech Speaker at 'AI for Portuguese
Entrepreneurs' conference hosted by Portuguese embassy
(October 2024).
Developed technical specifications and presented implementation
plans to hospitality clients for approval
SelinaHotel Operations Manager
Mar. 2023 - May. 2024Germany, BerlinManaged 84-room hotel operations with 45+ staff, achieving 80%
occupancy during inaugural year while leading Berlin market
expansion initiatives
Designed comprehensive hotel SOPs with monthly training
programs, deploying cross departmental tech automations that reduced manual errors by 40%
Led property shut down and associated operations, managing team
lay-off and care plans while negotiating service provider contract
terminations
SelinaGTM Manager DACH
Oct. 2022 - Mar. 2023Germany, BerlinLed new market business development across DACH region (DE,
AT) and EMEA, developing multi-income revenue strategy with
Regional Revenue Manager
Built strategic partnership network with 30+ OTAs, DMCs, tourism
partners and airlines generating €150,000+ regional revenue
through targeted event packages
Negotiated and finalized commercial agreements with strategic
partners, consolidating brand presence in the region
Created compelling visual content and virtual tours optimizing
website conversion, representing Selina at ITB Berlin '23
QontoHead of Sales Operations - Consultant
Jan. 2020 - May. 2020Germany, BerlinServed as Interim Head of Sales Operations, implementing
HubSpot CRM and Talkdesk systems with strategic vendor contract
negotiations
Built sales team infrastructure: hired and trained Head of Sales, Key
Account Manager and CRM Administrator.
SelinaHotel Sales and Marketing Manager
Jan. 2019 - Dec. 2019Lisbon Area, Portugal- Revenue growth of 5 business units in a 200+ bed property
- DMC/ TO, Corporate and B2B Partnerships - Launched and established Co-Work : from 0% to 100% occupancy in 3 months
- Hired, trained and led location Sales & Marketing Team
- Digitised and automated hotel & cowork processes
- Selina Speaker at the Web Summit and at the Lisbon Real Estate Summit
GS Asset ManagementFounder
Oct. 2018Portugal, LisbonCo-founded property management company managing 10+
apartment portfolio, achieving 85% occupancy through data-driven
revenue optimization
Drove 12% annual revenue growth using advanced pricing
strategies while reducing operational costs by 80% through
systematic automation
UWC ThailandOperations Supervisor
Jul. 2017 - Sep. 2018Thailand, PhuketCoordinated staffing, resource allocation and student activities for
over 90 international students in two dormitories
Served as primary liaison with school counselor, monitoring
students' well-being and providing career development guidance
ResearchGateAdvertising Account Executive
Apr. 2016 - Jun. 2017Germany, BerlinAchieved top performance recognition: Won RB Award (1st out of
70 sales representatives) by exceeding sales targets by 10%
Secured high-value enterprise accounts including Tesla, Pfizer, and
Oxford University , generating $30K+ in revenue from major accounts alone
UniplacesMarket Development Manager - UK
Nov. 2014 - Dec. 2015Portugal, Lisbonsuccessfully acquiring 300K+ accommodation units
Built strong university ecosystem relationships, establishing
Uniplaces as the preferred accommodation partner and market leader
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