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Work Background
SmartregyDigital Marketing Manager
Oct. 2021Panamá• Implement marketing strategies to different SMB clients in the US and Latin America Market to help them increment by 40% their customer’s base.
• Develop inbound marketing campaigns, content for blogs and social media, email marketing, SEO, and performance marketing for tourism, IT, e-learning, insurance, creative, and maritime industries.
Universidad del Istmo, PanamaProfessor
Mar. 2018PanamaTeacher and tutor of different subjects in the marketing area. (Part - time)
ITSEManager of the Entrepreneurship and Innovation Office | Professor
Sep. 2020 - Oct. 2021PanamaProfessor of Fundamentals of Marketing and Management and Administration of Social Networks
FreelanceDigital Marketing Consultant
Oct. 2013 - Oct. 2021- Development and execution of strategic digital marketing plans
- Advice on the development and feasibility of new digital businesses
- Conferences and training in marketing, on topics of Digital Marketing Strategy, Social Network Campaigns, Content Marketing, Google Ads, and Inbound Marketing, among others.
- I have carried out more than 30 workshops with more than 2000 attendees.
WebXpertos - Your Partner in Marketing and HubSpot Web DevelopmentInbound Marketing Consultant and Account Manager
Jun. 2018 - May. 2020Panama- Consultant on inbound marketing and sales
- Inbound marketing and sales trainer
- Develop and execution of inbound marketing campaigns for B2B tech company. Accomplished a sustainable monthly growth of organic traffic.
4toestudioConsultant
May. 2018 - Jan. 2020Panama- Digital strategy consultancy
- Management of Google Ads campaigns
BanistmoDigital marketing analyst
Jul. 2015 - Sep. 2017Panama- Introduced the tracking of conversions of integrated campaigns and working closely with web designers on targeted landing pages to measure the contribution of the marketing team in the results of the bank. - Development and implementation of digital marketing campaigns, contributing in 2% of the digital sales of the bank.
- Optimize PPC advertising, by removing under-performing ads, resulting in performance improvement. - Collaborate with brand managers to ensure strategy aligns with the bank objectives.
- Establish Facebook and Twitter as customer service platforms, reaching a 100% of responses in less than 5 minutes and determined service levels to provide consistent support for all clients.
- Design of the content marketing strategy and the ad designs in collaboration with the creative agency.
- Coordinated projects across multiple departments internally and collaborated with external consultants including performance agency, IT developers and creative agency.
Cultura TopExecutive Director and Founder
Oct. 2012 - May. 2015Panamá- Cultura Top was a web platform and the main objective was to contribute in the cultural and social development of the Panamanian society through the support and promotion of local events and artist.
- Launched company’s social media presence and built awareness by creating and sharing engaging content and creating a community of more than 12,000 users.
→ Designed the website and wrote blog posts and web content, reaching more than 3,000 visits per month.
- Conceived and executed the content marketing and campaign strategy, maximizing the reach of the brand.
- Developed an integrated marketing strategy (social media, SEO and email combined with public relations and partnerships) that helped grew brand recognition.
Cuarto EstudioSocial Media Manager
Apr. 2013 - Apr. 2014Panamá- Created company’s digital marketing department, providing services of social media, digital campaigns and content marketing to clients of diverse industries such as, retail, wellness, urban development, and real estate.
- Contributed with team acquiring more clients and expanding the services.
- Ensured each brand maintained its own individual voice and targeted the right audience.
- Developed digital marketing and promotional strategies for different clients, increasing brand awareness and click-through rates.
- Reported monthly the performance of the content strategy and campaigns to each client and informed them the next actions and adjustments to increase the performance.
Cemento PanamáProject Manager
Jul. 2010 - Feb. 2013Panama- Led the restructuring of the processes of maintenance, production and quality of the Concrete Division in collaboration with the consultant firm Workplace Transformation, Inc.
- Contributed with the organizational culture restructuring in the Concrete and Cement Division.
- Conducted the time and functions study of the Finance Department, helping them to organize and saving time in the daily tasks.
- In charged of the Human Resources department of the Concrete Division, supervise HR processes such as, new hire documentation, employee contracts revision, performance review, Transfers, Promotions, Disciplinary actions, employee files and others. - Directed the facility management department of the Cement Division, establishing different procedures with the suppliers and budget management.
RenaultMarket Analyst
Feb. 2007 - Jul. 2007Paris Area, France- Internship in partnership with the Arts et Métiers ParisTech.
- Market research of key emergent countries in the automobile industry and the potential of this markets for potential investments. - One of the countries studied was elected by Renault to build new facilities.
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